Our Top Six Online PR Blogs of 2014

Marketing and your brand

Marketing and your brand

As our 3rd quarter for 2014 draws to a close, the management team here have been reviewing our blog from January to September.

And as a quick resource for our regular readers and new visitors to our online PR blog, we decided to collate our top six blog posts in one place for the year so far.  The reason we choose this time of year rather than waiting until the end of the year is because our captive audience is much grander.  We have found in the past that typically in the last quarter, many people are in a holiday mode and we do not reach as many in the marketing arena.  That plus the fact that this is one of the busiest times as business owners prepare for their Fall marketing campaigns.

So, here’s our favorite, and most popular, online PR blog posts of 2014:

* 19 reasons why photography is the biggest influence in social PR. (here)

* How do journalists source stories? (here)

* How to use social media to achieve ultimate exposure for your press release (here)

* Have you heard of the ‘snackable’ press release? (here)

* The link between social media marketing and online PR – proven! (here)

* The best social media tools to boost your online PR campaigns (here)

We hope that you’ll find these online PR blog posts valuable, and that you’ll continue to utilize our blogging resources for the remainder of 2014 and in 2015 too, of course!

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch.

As a leader in the press release distribution industry for medium sized businesses, 24-7 Press Release Newswire (http://www.24-7pressrelease.com) continues to keep on top of current marketing trends and technologies. If you are looking to distribute a press release with us and are not quite sure how to craft it, we encourage you to visit our Knowledge Base Articles section here.  This section is loaded with excellent information on marketing, writing tips and much more.

Engaging With Other Blogs and Bloggers

To start a blog – even if it’s only for ‘business’ purposes – is to join a community.

Blogging has taken off like never before. Just a year ago, it was predicted that there were approximately 173 million blogs on the Internet (source). Blogging has begun as a hobby for many and turned into a full-time career. No matter what kind of blogger you are, there are countless blogger communities waiting to welcome you.

And truthfully, if you want your blog to be a success, engaging with that community is going to be one of your best methods of exposure. Commenting on blogs is a great way of getting your own blog out there. Think of it this way: when you comment on a blog, most if not all blogs have a way for you to link your name to your own blog. Therefore your comment will appear with your name above it and a link to your blog. When readers scroll through the comments on a post of a blog they love, when they see your blog name and realize that it is similar in nature to the blog they are already reading, they will most likely click on your link to check out your blog, and see if it’s another they can add to their blogroll of daily reads.

Referrals from comments made on other bloggers’ sites often ends up being one of the biggest traffic sources for a blog, and it’s free! It costs time, truthfully, but that time is usually well rewarded because you are able to keep up with what other bloggers in your field are doing and talking about, and this information usually helps to make you a better blogger.

So what community will you join? If you are blogging strictly to boost your small business, you can seek out others who run similar businesses to you and also blog; you can look for small business bloggers, or you can abandon the business side altogether and join in with communities who are interested in what you have to offer – for example, if you run a sports shop, you could blog about current events in sports and then join in with the community of sports fan bloggers out there.

Don’t just join in by commenting on other blogs either – reach out to bloggers on Twitter, Facebook and through email. Most of them are tapped into social media as a way to promote their blogs, so they’ll be keen to connect on those channels as well.

The opportunities are endless, but engagement is a key part of growing your blog and, ultimately, growing your business.