Social media involves interaction between a given group of individuals in which they create, share or exchange thoughts in a virtual community and or network. The contributions, conversations and discussions would typically be of an educated value and at a fairly high level.
Introducing social media now… A bunch of noise that requires filters like HootSuite to help navigate and sort the garbage from the intelligent conversations or pieces of information that can be of value.
One of the biggest forms of social media today is Facebook. Aside from a press release or Google AdWords, Facebook is probably one of the most recognized marketing tools currently available. Posting credible, engaging information, sharing a few high-quality and relevant stories will gradually turn it into a tool to convert customers. Your customers will come because of your knowledge and information. Sorry, it is not all about you, your business and your next launch or event. Posting the occasional “deal”, “coupon” or “company update” is alright, however you must remember to engage your customer.
Followers, followers, followers… Sure, you can “buy” followers and have bragging rights that your Google Plus account has 1,500 followers, or you have 30,000 Twitter followers, etc., but what is your end game? For most people, unless you are significantly known in your industry, you will not organically have that many people genuinely interested in your business, product or service. We are talking quality over quantity.
Social media is not SEO. Like a press release, Google AdWords or a newsletter, it is another tool for your marketing to be used wisely and not abused. Engage. Follow people who are engaging. Post meaningful posts. Like what you truly like. Re-post if you truly find value in what you are re-posting but don’t always and only re-post. Add your viewpoint. Get involved in discussions.
Following these simple thoughts will bring naturally interested, truly organic followers and customers.