Sharing your blog posts is a surefire way to ensure the growth of your blog. It’s one thing to craft a well-written post, put it up on your blog and then sit back and wait for the comments to come flooding in but chances are, if you are a fledgling blog, you’re going to have to put in the legwork to get those readers to your site, and the best way to do that is the golden rule of blogging: Share, share share.
Set your blog up with a Facebook page (or your company, and promote your blog posts on your company’s page). Make sure you have a Twitter account. Share your blog posts on LinkedIn. Ensure you use the opportunities social media has to offer as much as you can, as this will get you readers with very little time or financial investment. Use a tool like HootSuite and you can post your blog link to all of your social media accounts with just one click.
Another way to share blog posts is through commenting on other blogs. We talked about this in our post on Engaging with Other Blogs and Bloggers last week, and it remains one of the best ways to share your blog posts. It could just be that people will click on your link and therefore discover the latest blog post, but many comment box plugins used by bloggers actually post the title of your latest blog post under your comment, ensuring that more readers see what you’re writing about – which will ultimately grab the interest of many more readers. (For this reason, it is always a good idea to title your posts well – short, snappy titles are good but make sure they accurately describe what your post is about! It’s often all someone will see before deciding to click or not!)
Guest posting on other blogs is another great way to share your blog. Reach out to other bloggers in your area of specialty who you have connected with and ask if they would be so kind as to post a guest post you have written for their blog. If they are going on vacation or just want a break from blogging one day, they will often agree, and as long as your post is well written, it should be accepted. When guesting, be sure to spend a short introductory paragraph introducing yourself and your blog and what it is all about. Then it is usually polite to say how you know the blogger whose blog you are guesting on, and then launch into your post. The post itself should be about a topic that is of interest to the readers of the blog on which you are guesting. Hopefully these are shared interests with your own blog but sometimes that’s not the case (for example, if you are a sports blogger but tend to focus on hockey, and you are guesting on the blog of someone who predominantly talks about golf, perhaps write a golf-focused post this time). That way you ensure more people make it to the end of your post, and once they’ve completed that they may well want to read more.
It always takes an investment of time and energy when you start blogging, but it often pays off in more ways than just an increased readership. You can make worthwhile connections and form beneficial relationships, so put in the legwork and reap the rewards!