To start a blog – even if it’s only for ‘business’ purposes – is to join a community.
Blogging has taken off like never before. Just a year ago, it was predicted that there were approximately 173 million blogs on the Internet (source). Blogging has begun as a hobby for many and turned into a full-time career. No matter what kind of blogger you are, there are countless blogger communities waiting to welcome you.
And truthfully, if you want your blog to be a success, engaging with that community is going to be one of your best methods of exposure. Commenting on blogs is a great way of getting your own blog out there. Think of it this way: when you comment on a blog, most if not all blogs have a way for you to link your name to your own blog. Therefore your comment will appear with your name above it and a link to your blog. When readers scroll through the comments on a post of a blog they love, when they see your blog name and realize that it is similar in nature to the blog they are already reading, they will most likely click on your link to check out your blog, and see if it’s another they can add to their blogroll of daily reads.
Referrals from comments made on other bloggers’ sites often ends up being one of the biggest traffic sources for a blog, and it’s free! It costs time, truthfully, but that time is usually well rewarded because you are able to keep up with what other bloggers in your field are doing and talking about, and this information usually helps to make you a better blogger.
So what community will you join? If you are blogging strictly to boost your small business, you can seek out others who run similar businesses to you and also blog; you can look for small business bloggers, or you can abandon the business side altogether and join in with communities who are interested in what you have to offer – for example, if you run a sports shop, you could blog about current events in sports and then join in with the community of sports fan bloggers out there.
Don’t just join in by commenting on other blogs either – reach out to bloggers on Twitter, Facebook and through email. Most of them are tapped into social media as a way to promote their blogs, so they’ll be keen to connect on those channels as well.
The opportunities are endless, but engagement is a key part of growing your blog and, ultimately, growing your business.