When did you Last Distribute a Press Release; and did you Share Your Information on Social Media? Quick tip…

Keeping your content interesting.Your social media can assist you with your content marketing strategy and visibility if you tie all the pieces together properly. Yes, this includes your actual press release too.  This is a strategy we have discussed previously which can be found in our Knowledge Base here .  You should be posting to your social media the day your press release is distributed from the 24-7 Press Release Newswire.

If the information you are sending out is useful and considered valuable to your audience, you may notice an increase in your followers.

Unfortunately, as of recent months (from the end of 2015), we have started to notice a trend in ‘less than satisfactory’ social media posts, which could potentially means less followers.

Allow me explain. When people visit or stumble across your Facebook page, if you have information that is of value to them, they will keep coming back. They may follow you.  They may share your information (part of how posts go viral).  These types of social posts may include press releases announcing a new product, or an upgrade, tips and techniques to help existing customers; or keeping them up to date on an industry, such as finance.  We talked a little about this in our article titled “When Disseminating a Press Release, Quoting an industry Expert Who Can Vouch for You Can Further Validate Your Brand and Earn Trust in Your Marketplace”.

Where we have started to see things go south in the quality of posts is with the “Look at us!” style postings.  You are probably familiar with these.  They are the Facebook posts displaying images of office party socialization’s, birthdays, Friday afternoon hangouts with the selfies.  Not to say the occasional post like this wouldn’t be appreciated particularly if it is a ‘personal Facebook page’, however for a business page, it is not that interesting for your customers.Office party

You need to put yourself in the seat of your customer.  When you visit a company’s social media page, would you rather see updates to a product you have purchased and how that product may be used; or ‘the Friday afternoon office hangout selfie’?

Here is another way to think of it.  Let’s think big Corporation.  How often do you see the party type pics on an Apple Facebook page? I would say very rarely.

The point we want to make is ensure you incorporate your press release within your social media and content marketing strategy. When you distribute your news with 24-7 Press Release Newswire we provide you with a link to your news story. Use this link to further your reach and share on your social media; particularly if this press release will be useful to your existing or potential customer base. As far as frequency goes, a good rule of thumb is three to four times a month.  With this being said, we only recommend disseminating news when you have a story to tell that will be of interest to your audience.  Don’t force something that isn’t natural.

Keeping these ideas in mind will be a sure way to help with your overall content marketing strategy and put you above those that are not practicing these strategies or not posting at all.

Content Marketing and Press Release Services, Putting all the Pieces Together; Tips and Information to Assist Your Marketing Efforts From 24-7PressRelease.com

Content marketingWe have written many articles about it.  24-7 Press Release Newswire has assembled enough information and reading to educate you on the following:

  1. Planning a content marketing strategy.
  2. Incorporating the use of a press release distribution service (like 24-7pressrelease.com) to help draw visibility to your content.
  3. Have you even engaged in social media efforts?
  4. Even if you are a neighbourhood business, you need to be writing content. If you are not publishing meaningful content; and your competition down the block is, guess who will have increased online visibility? If you don’t think this is important, you better wake up to 2016 because 81% of shoppers conduct online research before they buy!

We want to jump directly into our 3rd point; social media.  We cannot believe the number of business owners that, in this day and age have not engaged in social media within their marketing efforts.  You expect this train of thought would be left to those over the age of 50. Many of these business owners that I know who fit into this category are well below that age. This is something that is shocking.

What are the basic social media accounts you should be setting up?  The top accounts should include Facebook (a business page, also where you can post your press releases too), a Twitter account and Google Plus.  It takes only a few minutes to set each one up. It is NOT a scary experience. It is easy and straight forward.

Press releases, social media & content marketing.

Press releases, social media & content marketing.

Let’s get back to my first point, planning a content marketing strategy.  Once you are over the hurdle of getting out of your comfort zone and doing this, the rest is fairly easy.  You need to become an expert in your industry or business.  You need to write articles and perhaps even some press releases that you can distribute to increase your online visibility.  That being said, when distributing a press release, 24-7PressRelease.com encourages you to only distribute content of value.

When you plan your content marketing strategy, you will want to have a series of articles & press releases lined up.  Generally 4 months in advance is a good target, even if you only have a general title (or theme) with some bullet points sketched out.  You need to know how to interlace your posts between where you post your articles on your website and your social media and from your social media back to your article.  This is also something you will want to do after distributing a press release. Post it to your social media and make reference to where your press release may be found.

Create awesome content and increase your online visibility.

Create awesome content and increase your online visibility.

Here is the deal.  Content is king.  If you are publishing content that your audience (or customers) can engage in, they will more than likely share this content across their own social media.  In turn your customers will have friends and family that may reference your information and become familiar with your brand or product.  This does not even get to the point that social media may be triggers for search engines and help with rankings.  Why do you think that when you perform a search online, the big social media sites tend to surface closer to the top?

Over the last couple of years, 24-7PressRelease.com has been focused on helping our customers become savvier with their marketing efforts which include tips for everything from press release distribution, to creating great content and the timing of when you send your press release out.

We encourage you to visit our library of over 30 excellent pieces to help you become more visible online than your competition.

A few pieces include:
5 Ways to Engage With Your Audience Through Your Press Release  – Press releases perform well based on myriad factors, but one of the most important is engaging your reader. If you do not capture the reader’s attention right from the start, they will click away from your press release and onto someone else’s very quickly.

Leveraging Social Media to Maximize the Reach of Your Press Release – Post a link to your press release to your followers on Google Plus, Facebook, Pinterest, LinkedIn or Twitter.

When Disseminating a Press Release, Quoting an Industry Expert Who Can Vouch for You Can Further Validate Your Brand and Earn Trust in Your Marketplace – Those who write extremely good content that is valued by their audience will continue to receive media attention and thrive; those who don’t will see their information fade into the background, reaching a smaller and smaller audience.

Distribution of Your Press Release is Pointless Unless You Have Good Solid Content. Stats and Data go a Long Way. Here’s How to do it Right! – You have approximately 1.75 seconds to grab the attention of your audience. This could be a journalist/reporter, blogger or customer.

These and many more informational pieces may be found through the knowledge base at 24-7PressRelease.com.  Become that expert in your industry. Share your knowledge & tips.  Get into the social realm.  Increase your online visibility.  If you haven’t already started a strategy, by following some of these tips and information you will be sure to increase your presence through search results faster than by not.

A leader in online press release distribution, www.24-7pressrelease.com established in 2004, continues to bring on new customers; not because we offer a fancy new website that looks techy, but because we offer a great valued product. We do not claim to offer the Cadillac solution (we leave that up to the PR Newswires of the world). We also do not offer a Ford Pinto solution. 24-7 Press Release provides excellent, middle of the road, great value press distribution packages which are fair in the pricing.

 

Bookmarking or Following 24-7 Press Release News is a Great Way to Keep up to Date in the PR, News Distribution Industry.

Using a press release to promote your content.24-7 Press Release Newswire, a leader in the press release distribution industry for small to medium sized businesses keeps on top of current information to do with distribution trends, SEO and content marketing.

The world of journalism, distribution of news and PR has changed significantly in many ways in the last few years alone. Are you familiar with the changes?

We have recently posted a few informative pieces of information to help you increase the visibility of your content and business. A few of our new articles include:

  1. Why You Should Use a Press Release to Assist in the Promotion of Your Content Marketing Strategy: http://www.24-7pressrelease.com/article/22/why-you-should-use-a-press-release-to-assist-in-the-promotion-of-your-content-marketing-strategy
  2. Promoting an Event? Distributing Your Press Release Should be Timed to Meet Today’s Digital Needs: http://www.24-7pressrelease.com/article/21/promoting-an-event-distributing-your-press-release-should-be-timed-to-meet-todays-digital-needs
  3. Increasing the Online Visibility of Your Press Release is Easier than You Think: http://www.24-7pressrelease.com/article/20/increasing-the-online-visibility-of-your-press-release-is-easier-than-you-think

At 24-7 Press Release Newswire we try to encourage knowledge sharing and welcome to you share any of these articles with your business associates. Staying on top of your competition means staying informed of what is going on in your industry.

A complete listing of our articles may be found here:
http://www.24-7pressrelease.com/kb_articles.php

24-7 Press Release Newswire Announces Our Gift to You on Our Tenth Anniversary – A New Site Packed with Impressive Features

24-7 Press Relesae Newswire New SiteWe are excited to announce that, to celebrate our 10th year of service, we have re-launched our site. It is now packed with new, exciting features designed to enhance distribution and make the submittal and distribution process more intuitive and efficient for users.

We have added additional news partners to bolster distribution, including Associated Press, more than 150 television stations most who post news directly to their websites, Acquire Media and many other industry-specific websites.

For users, the crowning glory of our new site is the Media Desk – a feature-loaded hub for journalists, bloggers and readers to use in tracking, searching and following stories of interest, through various search capabilities.

Statistics will be enhanced as we will offer a way for companies to see not just how many hits their release received, but also the source of those hits – whether it be journalists, bloggers, consumers, freelance writers, etc.

We have also significantly increased our social media sharing tools, and have enhanced our news widget for easy inclusion in your own website (including the ability to tailor the design and feel of the widget to integrate smoothly with your own site’s theme).

Marketing and PR agencies can take advantage of our Agency PReferred program, which offers discounts and priority customer service rates to those customers submitting high volumes of releases for their clients. Additionally, tools such as the address book and image bank allow agencies to easily submit releases for different clients without having to re-enter or re-upload information each time.

“We have spent the last two years listening to what our customers want, which is better distribution to media and journalists, more social media interaction and better visibility. And this re-launch is our way to give our customers what they’ve been asking for,” said Michael Iwasaki, Managing Partner with 24-7 Press Release Newswire.

Save on your press release with these two coupons that expire June 30, 2014:

http://www.24-7pressrelease.com

blgnew139 – Save $30 OFF our $139 Integrated Social Media Pro package

blgnew89 – Save $20 OFF our $89 PR Network Plus package

2014 Conferences You Should Know About!

With so many conferences to choose from, one might have a tough time deciding on which ones are worth attending.  We have compiled a short list of the few more well known ones that may interest you if you are in the field of Marketing, Social Media Marketing and SEO.

1. Search Marketing Expo (SMX) (http://searchmarketingexpo.com/)

Search Marketing Expo – SMX – is the global search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites, and the Digital Marketing Depot webcast series. A few notable dates within the US are attached to our info graphic.

2. Social Media Strategies Summit (http://socialmediastrategiessummit.com/las-vegas-2014/)

Why should you attend?

– Build a Cohesive Social Strategy to Reach Your Business Goals
– Monitor, Measure, and Report Your Company’s Analytics
– Increase Consumer Engagement Across Social Channels
– Adapt Your Organization to the New Social Customer Service
– Use Social to Generate Leads and Convert Your Customers
– Integrate Original, Engaging and Adaptive Content into Your Marketing Plan

– Meet and engage with innovative industry experts one-on-one
– Gain insight into what other industry leaders are doing within the social media space
– Understand how to validate your organization’s social media efforts with ROI
– Learn proven tactics on how to harness social media to generate leads for business growth
– Receive advice and insight from the brightest in the field
– Learn how to establish your brand as a social media leader on Facebook and Twitter and other important channels
– Integrate content marketing into your social media strategy successfully
– Learn to reach your consumers with original and engaging content
– Maintain a positive brand reputation and effectively navigate customer service needs
– Meet valuable business contacts and network with industry leading professionals

3. SES (http://www.clickzlive.com/newyork/)

ClickZ Live is the evolution of SES Conference & Expo. SES established itself as a leading conference for digital marketers and now takes on the identity of the industry’s premier digital marketing publication, sister brand, ClickZ.com.

4. Pubcon 2014 (http://www.pubcon.com/pubcon-2014-events)

Pubcon Las Vegas conference brings some of the world’s largest technology gatherings to New Orleans, Las Vegas, Austin, Texas, Florida, and beyond.

5. Conversion Conference (http://www.conversionconference.com/)

It’s true. When you convert more traffic into clicks, inquiries, and paying customers… your sales, revenues and profits go up – even without increasing website traffic! Now you can learn, grow and profit from the secrets of the highest converting websites in the world by attending Conversion Conference 2014. Click for more information on these upcoming events

6. SMMW Social Media Marketing World (http://www.socialmediaexaminer.com/smmworld/)

One of the world’s largest social media marketing conferences of the year.  Make connections with over 80 of the worlds social media pros.  You will learn new ideas to transform the way you do social media marketing.

7. MozCon (http://moz.com/mozcon)

Opening up a new world of forward thinking through actionable session for building community, SEO, social media, content marketing and much more. This is not your typical marketing conference.

247 2014 Conferences

Comparison Of Marketing Trend Basics – What Is The Most Effective Method?

I came across an excellent article advising of the differences between many types of marketing currently on the minds of many in the marketing world.  This would include:

  • Online MarketingMarketing Chess Strategy
  • Inbound Marketing
  • Social Media Marketing
  • Content Marketing

Most may have heard of these terminologies, but do you really know what they are?

ONLINE MARKETING

This may commonly be referred to as “Internet Marketing”, an incorporation of the previously mentioned methods of marketing.  The purpose is to increase visibility to your website, blog, product and or service while providing a connection with your audience.  Using a combination of ad-words and a press release service are an excellent, broad, yet targeted reach for immediate and quick recognition. Using a press release is an excellent way to kick start your social media marketing game as you can provide a link on your social media channels to your press release the day it goes out. From here, your press release may be shared through social media marketing.

INBOUND MARKETING

When you think about it, the statement of being less expensive and more efficient for a customer to find you, rather than you looking for a customer makes sense.  Achieving this may be a bit of art, but when it works can be very rewarding.  The art includes attracting your customers with a hook. This may be through creation of valuable content that is specifically designed to appease your dream customers and typically results in qualified customers that will continue to return.

SOCIAL MEDIA MARKETING

The process of increasing website traffic or attention through the use of Social Media outlets like Pinterest, Facebook, Google+, LinkedIn or other.  From here, the efforts may take a life of its own through the social media universe and go viral.  It is important, not only for this step, however every step along the way to keep information and content relevant in order to grow and rise within your community and search engines in an organic fashion.

CONTENT MARKETING

With all the news about content marketing, it is imperative to have information that is of value to your customers that will beg to be shared or have links created to.  Poor quality content is not tolerated and does not stag well for a good customer / business relationship.  Sticking to quality content will mean customers will continue to link to the content, share it and come back.

Marketing in 2014 is different from even 3 years ago.  Like the press release, which still has excellent value without links or by using no-follow links so have many other facets of marketing.  A successful marketing plan does not use one single channel however a combination of all the above used in concert to organically grow your audience.