To say that the world of advertising and marketing has changed is an understatement. This holds especially true over the last few years with the introduction of content marketing to the stage. Consumer behaviors have changed. People don’t want to be ‘sold’ products or service. Many products or services are now coming through recommendations, much of this travelling through social media.
With a recent article we came across over at Forbes informing that millennials pretty much turn a blind eye to advertising (http://www.forbes.com/sites/danielnewman/2015/04/28/research-shows-millennials-dont-respond-to-ads/#58642b205599), many keeners in the marketing industry have switched gears and adapted to content marketing. More noticeable of recent is the incorporation of content marketing and the use of a press release service.
So how do you get your information to travel through social media? Through content marketing. As previously mentioned in an article we published from August 2016 titled “If you Haven’t Yet Adopted Content Marketing, You are in the Minority” , content marketing has been around for eons. Just now is it starting to make sense to many; here is why.
As mentioned earlier, the buying habits of people are changing. They don’t want to be sold something; they would rather be educated on whatever they are looking for whether it is a product or a service.
For instance, those that are in the real estate industry (just an example), when we bought our first home, we did not know anything about the process. When we were looking around online for an agent to buy our first home, if we came across an article online about ‘buying your first home’, we would have thought that would be helpful. There are many pieces of information that business owners can share information about in their industry. For real estate agents, there are many subjects they could write about.
When you incorporate your message through a press release service like 24-7PressRelease.com you also increase your online visibility because our distribution partners also post your news to their sites. When your press release has been distributed, you also receive a distribution report of where your press release was posted with those partnering sites. If your press release takes the voice of being helpful and informative to your audience, expect that your press release may also be shared with many consumers or customers within your industry. People like to share useful information.
24-7 Press Release Newswire has a special on our Integrated Media Pro until the end of January, 2017. Use the coupon code: fbjan2017 to save $40 off our $139 package which provides distribution of your press release to Associated Press, newspapers and more! More details may be found at: http://www.24-7pressrelease.com/price_plan_imp.php