24-7 Press Release Newswire, a leading provider of press release distribution services online constantly pays attention to marketing trends, trends which may even be a few months out. During a research, we came across some future marketing trends for 2015 that we wanted to share as we felt they were valuable. Check them out here.
Looking ahead – especially seeing as the New Year is rapidly approaching – it’s important for marketers, online marketers, PRs and marketing managers to look at the top predictions for marketing next year.
Some of the most interesting items, for us, to come out of the slideshow are:
In the USA, 25% of web users are mobile-only, never using a laptop or PC. – This is an incredible statistic, particularly if you are an online only retailer. If you are not mobile ready by now, your competition is and is also far ahead of you!
Email marketing is going to remain an important part of the marketing mix. – Our take is that as long as people have email, these campaigns will never go by the wayside.
The art of storytelling through effective PR campaigns will remain critical. – This is huge. At 24-7 Press Release News, we have started to see a pickup in the press release distribution industry. As marketers and SEO individuals begin to put Panda and Penguin aside when thinking of a press release, they begin to see and experience the true value of a press release when integrated into their social media plan. This means sharing your press release, posting to assorted communities and of course your blog. Long gone are the days of keyword linking. Content is king.
We know the importance of using valuable content and superb visual images in online PR campaigns, to create a memorable experience for the reader. The statistics back this up, especially for images.
One of our favorite maxims in delivering effective online PR is ‘don’t monitor the News, become the News’ – and consistent provision of News through online press release distribution helps our clients to move towards this goal.
There’s some really useful visuals, statistics and eye opening content in the slideshow – take a closer look here.
If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.