Importance of Facebook in Relation to Internet Marketing

Last week we discussed the importance of Twitter in relation to search engine rank and online marketing. This week, it’s Facebook’s turn.

Social media in general has a huge impact on search rank, as previously discussed in previous blog posts this month (in case you hadn’t seen a pattern already, we are focusing on social media for September’s blog posts!).

This article by Search Engine Watch details the 13 elements of social media you should be tracking in order to really work out which elements of your social media campaign are affecting your search rank. It helps to narrow your focus on certain metrics so you can most effectively track the progress of your marketing strategies and tailor them as necessary.

While the author’s first four points focused on Twitter (which we covered in last week’s post), the next two look at Facebook. The two elements the author says you should be concerned with, when it comes to Facebook usage, are:

  1. Number of fans
  2. Number of comments

While elements such as Facebook shares and ‘likes’ are focused on by many social media experts, it seems that fans and comments are the ones that deserve your attention. The reason for this, the author explains, is that if people are ‘liking’ numerous posts on your Facebook page but commenting on few of them, it is a sign of a marketer trying to fool the system.

Even if your page genuinely is getting organic ‘likes’ from fans, and you’re not trying to pull one over on Google, this is still a sign of something that you need to work on. If posts are just driving people to ‘like’ them and not to comment then you need to reevaluate what kind of posts you’re putting up. You want to encourage discussion and involvement through your social media strategies, so post more leading questions, invite commentary or opinions. People love to share opinions, especially on Facebook, so if you ask the right questions you should have ample discussion on your page.

This is, of course, dependent on you having a large group of fans to provide the feedback and discussion you need. Which was the author’s first point of focus – the number of fans you have. Akin to Twitter followers, you need to garner these fans in a natural and organic way (companies are no longer allowed to require that people ‘like’ their page, comment on a post or engage with them on Facebook in order to enter a competition, which was how a number of companies used to gain large followings on Facebook – you can see Facebook’s official rules on that issue here). Advertising that you have a Facebook page, and printing a QR code on marketing materials will allow people to quickly be directed to the page once they have scanned the code with their smartphones, simplifying the process for customers.

According to Search Engine Watch, a large number of fans will add value to your website in a search engine’s eyes.

Check back on Friday for the importance of YouTube on your Internet marketing strategies.

Social Media and Its Impact on Search Rank

Social media has become such a predominant force in impacting a website’s search rank that it has been predicted that by 2013 it will overtake SEO in its ability to affect a website’s ranking in search engines.

One of the ways – if not the main way – that social media benefits search rank is through backlinks.

Backlinks have long been loved by Google as a way of detecting quality, popular content in an organic way, which helps Google to know it’s promoting the best content and helping that show up as the first results for a relevant search.

According to an article on Mashable.com, Google now considers Facebook posts, tweets, retweets, comments, bookmarks, shares, likes etc. to be the main factors in determining a site’s rank in its algorithm. And, narrowing the field even further, research conducted in April 2011 revealed that Facebook likes, comments and shares have the largest impact on search engine performance (over Twitter, Google Buzz and other social media forms). More recent research (performed in May 2012), however, suggested that Google+ is now beating Facebook.

All that this plethora of research proves is that social media is a vital part of any website’s attempts to improve its search rank, and that – if you can – it really helps to do it ALL. If not all, then as much as you can – have a presence on Twitter, Facebook, Google +, LinkedIn, YouTube – all of them help.

Sharing links to your site’s content through these forums increases the chance of something going ‘viral’ – that buzz word that everyone in Internet marketing is craving nowadays. But even if it doesn’t go viral, the impact is still measurable.

In fact, a study of Twitter’s impact on search rank revealed that search engine rank improves significantly with just 50 tweets of a link, then increases only marginally until 5,000 tweets. URLs that are shared more than 7,500 times on Twitter almost always rank in the top 5 results of search engines.

So whether you are able to garner just 50-60 tweets or thousands, you will see a marked improvement in your search rank immediately.

With this impact, you can’t afford to not be a part of this. When you submit a press release with 24-7PressRelease that is the SEO and Media Exposure package or the Mass Media Visibility package, you get your story linked in a tweet sent from our Twitter account, which has more than 1300 followers. Share it on your own Twitter account and encourage retweets, and you can quickly see that impact unfold in front of you.

International Bestselling Author Neil Strauss Releases New Party Game with Hasbro Game Inventor Thanks to Facebook – “Who’s Got Game?” is the Ultimate Party Game with ‘Game!’

Seven-time New York Times bestselling author Neil Strauss, the mastermind behind the international bestselling pickup artist books The Game and Rules of the Game, is back with one question in mind: “Who’s Got Game?”.

BEVERLY HILLS, CA, March 01, 2012 — As a journalist for Rolling Stone and The New York Times, Strauss has interviewed celebrities from Lady Gaga to Tom Cruise to Howard Stern and hundreds more. He’s picked up Brittany Spears and wooed Jessica Alba on Jimmy Kimmel Live. Now he’s taken all that knowledge and experience about social dynamics and packed it into the ultimate party game called “Who’s Got Game?”

The Backstory: How Facebook Paved the Way for Turning the Game from a Dream into a Reality:
How did “Who’s Got Game?” come to be? Through social networking, a young entrepreneur & Hasbro game inventor, Internet persuasion, and a seven-time New York Times bestselling author.

Co-creator Adam Kornblum sold his first game to Hasbro (the giants behind Monopoly, Cranium, and Trivial Pursuit) by creating a fictitious billionaire on Facebook to promote his first game. The fictitious billionaire landed in the Wall Street Journal and became so popular that Hasbro’s CEO caught wind of him and the game. Hasbro later invited Kornblum in (on Facebook) and they released his first game. Kornblum attributes his ability to get to Hasbro through mastering Strauss’ methods on social media sites like Facebook.

Following that, Kornblum created the initial concept for “Who’s Got Game?” He tried it out only to see how much everyone loved it. He then messaged Neil Strauss on Facebook. After two years of deep collaboration, play testing, and having a blast, “Who’s Got Game?” is here to bridge the gap between the digital and real worlds, from online conversations to in-person hang outs.

How to be a Player in “Who’s Got Game?”:

IMPORTANT! You must be 18 years old or older to read this (and play “Who’s Got Game?”).

Players start by coupling up into teams of two. The first player picks up a script card from the card holder and reads it aloud. The card tells all the players what to do next. There are 10 different types of cards. They include:

Revealing personality tests, fun physical challenges, social intelligence questions, secret persuasion missions (Neil’s favorite), handwriting analysis and palm-reading games, partner-based conspiracies, and more.

As Neil said in last month’s Huffington Post article “How to Win Friends and Influence Girls”: “It (“Who’s Got Game?”) had to be just as fun for men to play as women. In other words, it had to be a party game that’s primary purpose is fun and social lubrication. It had to allow a player to move through the real-life steps of the game with a partner they were romantically or sexually interested in (rapport, connection, attraction, kino-getting physical). It had to also serve as a teaching tool, so anyone learning the Game could easily add new material to their repertoire. It had to be superior to every other game out there.” -Neil Strauss, seven-time New York Times bestselling author
“Who’s Got Game?” is available at Barnes & Noble stores nationwide (BN.com) and on Amazon.com. For more information, visit www.NeilStraussPartyGame.com.

More About Neil Strauss: Neil began his writing career at the age of 11, when he wrote his first book and mailed it to a dozen publishing companies. He never received a response. Unfazed by rejection, he kept writing, almost to the point where his life was consumed by it. He became a contributing editor at Rolling Stone and a staff writer for The New York Times.

After going undercover in a secret society of pickup artists, he finally started leaving the house, and then wrote a book about it called The Game that became a New York Times bestseller. He wrote a few other best-selling books too: The Long Hard Road Out Of Hell with Marilyn Manson, The Dirt with Motley Crue, How To Make Love Like A Porn Star with Jenna Jameson, and recently, Rules of The Game and Emergency.

His latest book, Everyone Loves You When You’re Dead, collects the 228 best, craziest, and most soul-baring moments from his adventures with musicians, celebrities, and icons while writing cover stories for Rolling Stone and The New York Times. It also hit The New York Times bestseller list.
Neil lives in Los Angeles.

More about “Who’s Got Game?”: “Who’s Got Game?” adds a new twist to being social and can be played anywhere. Whether or not you’re currently a player or playette, there is more game in this box than in most people’s brains. Play it for fun, for training, or for a better social lubricator than alcohol. Like The Game itself, these cards can be used to break the ice and get to know people–whether strangers or your own partner–in minutes.

“Who’s Got Game?” is engineered to bring out the fun and attractive qualities in every player. From physical challenges to personality tests to secret conspiracies, “Who’s Got Game?” has it all. So if you’re looking to turn an ordinary night into a memorable adventure, this is the game for you.

Press Contacts: Liam Collopy President LCO – Levine Communications Office Inc. 9100 Wilshire Blvd., Ste. 540 E. Tower Beverly Hills, CA 90212 E: lcollopy@LCOonline.com T: 310.300.0950 x 308 www.LCOonline.com

David Halperin Account Executive LCO – Levine Communications Office Inc. 9100 Wilshire Blvd., Ste. 540 E. Tower Beverly Hills, CA 90212 E: dhalperin@lcoonline.com T: 310.300.0950 x 317 www.LCOonline.com