Giving Away Freebies Could Be Detrimental To Your Start-Up, Google and Apple Acquisitions and Malware in Target Point of Sales Machines

Google and AppleWith any type of business, particularly start up businesses running so tight on cash these days, a closer insight is looked at with regards to giving away “freebies” at conferences.  The way to succeed at a conference, when giving something away, is to give something away that is related to your business, that does not cost a lot that could potentially be not only engaging, but through social media engagement as well.  To potentially spend thousands of dollars on “freebies” that people are only going to throw away when they get home from the conference could leave a company teetering if not financially secure. Read about this and more on our Google Plus page here.

Were you aware of Google’s latest acquisition?  Check it out here… Google just acquired Nest on Monday for an astonishing $3.2 billion.  The most expensive acquisition by Apple in the last while was Anobit for $390 million and Authen Tec for $356 million.  That being said, according to Mashable, it would appear Apple has nearly three times the cash reserves that Google has, at $147 billion!

This one may be older news, but you were aware of the issues of recent that haunted Target with a data breach.  According to an article on Mashable, the CEO of Target, Gregg Steinhafel cited “malware installed at our [point-of-sale] registers” while advising “significant changes” would be to come.

Follow us on our Google Plus page and be kept up to date on the latest industry news, press releases and more!  Find us at:

https://plus.google.com/b/102407570192669005922/+247pressreleasepr/posts

 

What’s All This Talk About No-Follow Links? And What Does it Mean for My Press Release Marketing?

Google and  No Follow

Google and No Follow

There has been much talk of late in the social media world regarding Google’s new guidelines on no-follow links and what impact these have on press release distribution and search engine optimization (SEO).

To clarify, Google recently released its new webmaster guidelines, which explicitly state:

“Links with optimized anchor text in articles or press releases distributed on other sites. For example:
There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.

In order to remain in good standing with Google and follow best practices, we at 24-7PressRelease have immediately instated a policy in which all press release links will be no-follow.

Google’s guidelines reinforce its dedication to ensuring the most authentic search engine results, so while this may sound like bad news for your SEO marketing plan, it actually isn’t.

Press releases are still valuable marketing tools, but instead should be used for the purpose for which they were intended: hooking the interest of consumers and news professionals through a newsworthy story that has a captivating headline and informative and attention-grabbing content. Distributing press releases will still get you more visibility online, without artificially skewing search engine results because one press release has more links in it than another.

As Google webmaster trends analyst John Mueller says, “The goal of the press release is to get the word out to the press about your new service or product. When the press hears about what you have to offer and if/when they decide to write about it on their own sites, those links do not need to be no follow. In fact, those stories written editorially are the links that Google values the most.”

For press release writing tips from 24-7PressRelease, click here.

Google Test Pilots Canada For Launch of New Partners Program.

Google+ logo

Google+ logo

So what is the new Partners program that is offering agencies resources, training and support all about?  The new program, Google Partners was announced Monday May 27th by Google that it would launch a test pilot in Canada.

The program is targeting agencies and web professionals helping businesses succeed online.  If successful, they will expand the program to other countries in the future.

Google Partners currently amalgamates their existing programs under new platform making it simpler for agencies to gain access to Google for such things as support, resources and training.  Along with this is a Partners community where knowledge may be shared and fostered within the industry.  The community would also provide further opportunities to have dialogue with Google specialists.

As a Google partner, one would be able to place the partners badge on their website showing that you are a trusted Google Partner, along with using the Hangout feature to connect with exclusive community members, and further connect with customers.

For more information, check out http://tinyurl.com/mqer4nc

Keep up to date and FOLLOW US on GOOGLE+

It is Official, Google Has Now Released Penguin 2.0 as of May 22, 2013 – Have Your Rankings Been Affected?

Google Penguin 2.0 Officially Released

Google Penguin 2.0 Officially Released

There have been mixed reviews on the new release of Penguin 2.0.  Some say that they have seen some excellent ranking changes, while others have mentioned that although they have remained transparent and white hat about everything they do, they are still being trampled by garbage scraper sites (as one user commented).

For the complete info on Google Penguin 2.0, get it directly from Matt at: http://tinyurl.com/nfspvlh

Have You Activated a Google Plus Local Profile Yet?

The Google search algorithms are complex and changing all the time.  What we do know is that search is becoming more personalized.  Results are partially compiled based on a user’s search history, social connections, whether they are logged in to a Google account or not, and their location.  Since location is a key component, users no longer need to type in their location when looking for a local business.  A simple search for “pizza” will yield results for pizza places within your general area.  And what shows up at the top of the search engine results page?  Google+ Local information.  By simply hovering over the Google listing that appears, a Google search user can find an overview of the establishment, hours, a price range, ratings, and recommended transit to get to the location.  If searchers are just looking for a phone number or a menu, they don’t even need to navigate to the actual business website since Google provides them with information and links right there on the SERP.

Of course, this is only the case if your business has created and activated a Google+ Local profile.  Previously known as Google Places, Google has now integrated the Places information into the Google+ architecture to create Google+ Local.  In addition to being accessed through Google Search and Maps, business information can now be found by clicking the new Local tab within Google+.

It’s important for all businesses, not just local businesses executing a local SEO campaign, to claim their Google+ Local listing to ensure that all of the information is accurate and up to date.  For some reason, so many businesses have yet to claim and activate their listing.  This is a huge mistake.  There are so many benefits to having an accurate and active listing.

The first benefit is a more prominent ranking on a search engine results page.  Unless it’s for a branded search, it’s extremely difficult to get your website listed on the first page of a Google search result, especially in a competitive niche.  The first items that Google lists on the page for a local search are Google+ Local profile information.  If you haven’t created a Google+ Local profile, you are missing out on getting important information about your business on the first page of a search result.

An accurate and active Google+ Local listing can also help SEO efforts.  A Google+ Local listing includes a link back to your website, which establishes a connection and trust between your site and Google.  For a local business, the website should be submitted to all local business directories, and since Google is the King of Search this is perhaps the most important one.  It improves visibility in the search engine and helps generate traffic to your website.

A Google+ Local listing can also help generate mobile traffic to your site.  More and more people are searching using a smart phone, tablet, or other mobile device every day.  A large percentage of these searches are for local information.  A website that has a Google+ Local listing activated and is mobile friendly will help generate traffic from the mobile users that want information quickly and are likely to click on a Google+ Local listing before scrolling through lots of pages.

Setting up a Google+ Local listing isn’t just part of a local SEO strategy, all businesses should take advantage of this free opportunity to improve search engine visibility and get a link from a trusted source.  All it takes is a few minutes of your time to enter as much information as possible about your business and verify that it is correct.

About the Author:

Nick Stamoulis is the President of Brick Marketing, a full service SEO firm.  Brick Marketing offers SEO seminars across the country.  For more information please call 781-999-1222 or visit http://www.brickmarketing.com.

Have You Activated a Google+ Local Profile Yet?

The Google search algorithms are complex and changing all the time.  What we do know is that search is becoming more personalized.  Results are partially compiled based on a user’s search history, social connections, whether they are logged in to a Google account or not, and their location.  Since location is a key component, users no longer need to type in their location when looking for a local business.  A simple search for “pizza” will yield results for pizza places within your general area.  And what shows up at the top of the search engine results page?  Google+ Local information.  By simply hovering over the Google listing that appears, a Google search user can find an overview of the establishment, hours, a price range, ratings, and recommended transit to get to the location.  If searchers are just looking for a phone number or a menu, they don’t even need to navigate to the actual business website since Google provides them with information and links right there on the SERP.

Of course, this is only the case if your business has created and activated a Google+ Local profile.  Previously known as Google Places, Google has now integrated the Places information into the Google+ architecture to create Google+ Local.  In addition to being accessed through Google Search and Maps, business information can now be found by clicking the new Local tab within Google+.

It’s important for all businesses, not just local businesses executing a local SEO campaign, to claim their Google+ Local listing to ensure that all of the information is accurate and up to date.  For some reason, so many businesses have yet to claim and activate their listing.  This is a huge mistake.  There are so many benefits to having an accurate and active listing.

The first benefit is a more prominent ranking on a search engine results page.  Unless it’s for a branded search, it’s extremely difficult to get your website listed on the first page of a Google search result, especially in a competitive niche.  The first items that Google lists on the page for a local search are Google+ Local profile information.  If you haven’t created a Google+ Local profile, you are missing out on getting important information about your business on the first page of a search result.

An accurate and active Google+ Local listing can also help SEO efforts.  A Google+ Local listing includes a link back to your website, which establishes a connection and trust between your site and Google.  For a local business, the website should be submitted to all local business directories, and since Google is the King of Search this is perhaps the most important one.  It improves visibility in the search engine and helps generate traffic to your website.

A Google+ Local listing can also help generate mobile traffic to your site.  More and more people are searching using a smart phone, tablet, or other mobile device every day.  A large percentage of these searches are for local information.  A website that has a Google+ Local listing activated and is mobile friendly will help generate traffic from the mobile users that want information quickly and are likely to click on a Google+ Local listing before scrolling through lots of pages.

Setting up a Google+ Local listing isn’t just part of a local SEO strategy, all businesses should take advantage of this free opportunity to improve search engine visibility and get a link from a trusted source.  All it takes is a few minutes of your time to enter as much information as possible about your business and verify that it is correct.

About the Author:

Nick Stamoulis is the President of Brick Marketing, a full service SEO firm.  Brick Marketing offers SEO seminars across the country.  For more information please call 781-999-1222 or visit http://www.brickmarketing.com.

SEO (Search Engine Optimization) Tip: The Importance of Good Content

Despite what you may have heard, one rule should always be remembered when tackling SEO: Good content trumps SEO every time.

SEO expert Matt Cutts discussed this in a recent article, and posted a video addressing the issue (see below).

This rule is based on the premise that Google wants to ensure it is rewarding sites that post quality content, even if their optimization is poor. This is why Cutts recommends focusing on content quality rather than search engine optimization efforts, if there has to be a choice between the two (ideally, both would factor in an overall online marketing plan).

A perfect example of this is when a company or individual uses press release distribution as a search engine optimization tool. While a good press release service will offer multiple SEO benefits, a well written press release is integral in producing the greatest results. If a press release is well written and informative, the chances of it being picked up widely are greater, which leads to an increased number of back links.

For more on press release distribution and its links to SEO, contact 24-7PressRelease.

 

10 SEO Facts That Will Blow Your Mind – Nick Stamoulis

I was looking around the web to find some basic straight forward information on SEO that I could share with those interested.  I managed to come across a fantastic article that hit the nail on the head.  Nick has an amazing blog loaded with information.  I wanted to share the article with you, here it is:

10 SEO Facts That Will Blow Your Mind

Writing by Nick Stamoulis

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Search engine optimization is one of those things that has created many different opinions on every single effort that is associated with the practice. Over the years there have been lots of different ideas and feeling surrounding the way people conduct search engine optimization but the reality is that there is more than one way to do.

Here is a list of 10 SEO facts that could blow your mind!

1. It is not invisible: You might not be able to put your hands on it right away but there are ways to physically see and feel movement. A search engine marketing company should be able to identify exactly what it is that they are doing each month. You should be able to physically see the efforts that have been conducted. If they tell you that it is their own secret recipe I would be very wary about this because there is no secret recipe when it comes to search engine marketing.

2. It takes time:
Regardless of what you do or how much money you pour into your SEO efforts your rankings are not going to grow over night. Things take time and if you are in a competitive space things might take even longer. You will see some movement fairly soon but cold hard rankings really don’t happen right away. You need to be patient and wait your turn.

3. Trickery does not work:
Try to get the idea of performing any trickery on your website out of your head because you could end up just landing yourself a penalty in the search engines. Black hat SEO only creates short winded rankings that never really stick around for the long term.

4. PPC does not help you rankings: If you are wondering if PPC advertising helps your organic rankings at all it doesn’t in any way. Even if you received a penalty on your website you can opt in to Google Adwords and fire of a PPC account.

5. You need millions of links:
False, you need good solid one way links pointing to your website that occur naturally. The ones that occur naturally are usually telling the search engines that you are an awesome source of information and for that you will be rewarded…overtime.

6. Pagerank is everything:
Another false here. Pagerank was created by Google to give a webpage power. That power does not mean you are going to rank or be successful. All it means is that you have received a high number in your toolbar for that particular page which ultimately really doesn’t mean anything to the outside world.

7. Nobody is partnered with Google:
If anyone ever tells you over the phone that they have a direct relationship with Google they are most likely lying to get the business in through the door. Nobody has a relationship with Google and if they tell you they do I would run far away.

8. Buying links is bad: People out there still seem to think it is ok to purchase a link for their website. The search engines have come out repeatedly to let the industry know that buying a link is very frowned upon. Sometimes however you can’t avoid it. For example you want to be in the Business.com directory and that costs $299 per/year. In situations like this it is ok but going through a text broker is not good and should be avoided at all costs.

9. Google analytics gives Google too much info:
Who cares if they know how many people clicked on your site? Google doesn’t care and they only use it to strengthen their search tool. If you are worried about them spying don’t be cutting corners on your website and everything will be hunky dory.

10. SEO is one time: SEO is a journey through the valleys and over mountains through the depths of the forests! No seriously it never stops. SEO is something that is constantly moving because it is the process of marketing your business online proactively.

There are many myths and legends about search engine optimization out there but you have to understand that not all of them are true or false. Your best bet is to read through credible sources online that are trusted and educate yourself as much as possible before you enter the world of SEO.

Nicks article says it all perfectly.  The complete article and much more information may be found at: http://www.searchengineoptimizationjournal.com/2011/01/12/seo-facts-mind

Thank you Nick!

What Exactly Is SEO & Search Engine Optimization – (For the Novice).

I find that in this day and age, there are still many individuals out there that are not familiar with either SEO, or Search Engine Optimization.  To some, they say it is a bit of a buzz word, others it is their entire livelihood.

With our press release service site (http://www.24-7pressrelease.com), we receive many inquiries as to what our “SEO package is”, more, the SEO and what is it along with how it will help them.  While I was searching on the web, I came across a great article to share with those who are just starting to find out what it is all about.  The article, is, from a very trusted source, one I am sure everyone is familiar with. WikiPedia.  Read on:

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines‘ “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

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I love WikiPedia, and use them religiously for much information and research.

The complete article and further information on SEO may be found at: http://en.wikipedia.org/wiki/Search_engine_optimization