Giving Away Freebies Could Be Detrimental To Your Start-Up, Google and Apple Acquisitions and Malware in Target Point of Sales Machines

Google and AppleWith any type of business, particularly start up businesses running so tight on cash these days, a closer insight is looked at with regards to giving away “freebies” at conferences.  The way to succeed at a conference, when giving something away, is to give something away that is related to your business, that does not cost a lot that could potentially be not only engaging, but through social media engagement as well.  To potentially spend thousands of dollars on “freebies” that people are only going to throw away when they get home from the conference could leave a company teetering if not financially secure. Read about this and more on our Google Plus page here.

Were you aware of Google’s latest acquisition?  Check it out here… Google just acquired Nest on Monday for an astonishing $3.2 billion.  The most expensive acquisition by Apple in the last while was Anobit for $390 million and Authen Tec for $356 million.  That being said, according to Mashable, it would appear Apple has nearly three times the cash reserves that Google has, at $147 billion!

This one may be older news, but you were aware of the issues of recent that haunted Target with a data breach.  According to an article on Mashable, the CEO of Target, Gregg Steinhafel cited “malware installed at our [point-of-sale] registers” while advising “significant changes” would be to come.

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Google Test Pilots Canada For Launch of New Partners Program.

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So what is the new Partners program that is offering agencies resources, training and support all about?  The new program, Google Partners was announced Monday May 27th by Google that it would launch a test pilot in Canada.

The program is targeting agencies and web professionals helping businesses succeed online.  If successful, they will expand the program to other countries in the future.

Google Partners currently amalgamates their existing programs under new platform making it simpler for agencies to gain access to Google for such things as support, resources and training.  Along with this is a Partners community where knowledge may be shared and fostered within the industry.  The community would also provide further opportunities to have dialogue with Google specialists.

As a Google partner, one would be able to place the partners badge on their website showing that you are a trusted Google Partner, along with using the Hangout feature to connect with exclusive community members, and further connect with customers.

For more information, check out http://tinyurl.com/mqer4nc

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