Making Finding Keywords Within Stories Easier For Journalists / Bloggers

At 24-7PressRelease.com, we have been actively working to enhance our site and experience for journalists, bloggers and of course companies looking to extend the reach of their news through both traditional news channels and of course social media engagement.

Huge enhancements are soon to come for journalists & bloggers, including a separate portal just for researching stories, however in the meantime we have made finding stories just a little bit easier by increasing the speed of searches and also adding a yellow highlight to keywords that you are searching for to show you exactly where your keyword is immediately! See the example below:

Journalist and blogger research tool.

Journalist and blogger research tool.

Journalism – What Is The Definition?

Journalists and journalismJournalism may be viewed as the activity of informing individuals about events concerning the public that may otherwise remain unknown or private.  This process is the result of the preparation of written, audio or visual information that is intended for distribution through public media that makes reference to factual ongoing events.

Changes in journalism over recent years have been quite significant because of the Internet and news available on the Internet.  This has created a shift toward much more digital viewing and less print causing job losses with many large news organizations.

For a full explanation of what Journalism is about, a little bit about the history and some interesting facts about the business including:

The role

Elements of journalism

Professional and ethical standards

Failing to uphold standards

Legal status

And the right to protect confidentiality of sources, please check out WikiPedia.org at: http://en.wikipedia.org/wiki/Journalism

Content is Key: Start Strong and Sell the Benefits

As mentioned in Section 1, your press release should have a strong, catchy headline and summary. Next, ensure that the first paragraph answers some of the important questions, such as Who, What, When, Where and Why. Use one or two statistics here, as long as you do not go overboard. Remember: these first elements must grab the reader and make them interested in learning more, or you will lose potential media support and that second level exposure.

Content is key - 24-7PressRelease.com Press Release DistributionThe point of a release is to entice the reader or journalist to contact you for further information. You do not need to reveal your company’s entire history. A well written press release does not need to be a novel. In fact, shorter press releases (usually between 175 – 300 words) tend to receive more exposure, if written well. Why? Because many trade publication journalists may be looking for a short informative piece of information to fill a spot within a magazine, newspaper or web site. Have you ever seen short snip-its on one side of a magazine, or down the side of a web page? Guess where the information comes from?

We cannot stress enough the importance of a well written press release. The content within your press release should be accurate, easy to read, to the point and interesting to your target audience. And a carefully written and informative press release will be sure to capture the eyes of journalists.