24-7 Press Release Newswire Announces Our Gift to You on Our Tenth Anniversary – A New Site Packed with Impressive Features

24-7 Press Relesae Newswire New SiteWe are excited to announce that, to celebrate our 10th year of service, we have re-launched our site. It is now packed with new, exciting features designed to enhance distribution and make the submittal and distribution process more intuitive and efficient for users.

We have added additional news partners to bolster distribution, including Associated Press, more than 150 television stations most who post news directly to their websites, Acquire Media and many other industry-specific websites.

For users, the crowning glory of our new site is the Media Desk – a feature-loaded hub for journalists, bloggers and readers to use in tracking, searching and following stories of interest, through various search capabilities.

Statistics will be enhanced as we will offer a way for companies to see not just how many hits their release received, but also the source of those hits – whether it be journalists, bloggers, consumers, freelance writers, etc.

We have also significantly increased our social media sharing tools, and have enhanced our news widget for easy inclusion in your own website (including the ability to tailor the design and feel of the widget to integrate smoothly with your own site’s theme).

Marketing and PR agencies can take advantage of our Agency PReferred program, which offers discounts and priority customer service rates to those customers submitting high volumes of releases for their clients. Additionally, tools such as the address book and image bank allow agencies to easily submit releases for different clients without having to re-enter or re-upload information each time.

“We have spent the last two years listening to what our customers want, which is better distribution to media and journalists, more social media interaction and better visibility. And this re-launch is our way to give our customers what they’ve been asking for,” said Michael Iwasaki, Managing Partner with 24-7 Press Release Newswire.

Save on your press release with these two coupons that expire June 30, 2014:

http://www.24-7pressrelease.com

blgnew139 – Save $30 OFF our $139 Integrated Social Media Pro package

blgnew89 – Save $20 OFF our $89 PR Network Plus package

How a Press Release Helps Build a Brand Online – 5 Things You Need to Know

BrandingOne of the consistent benefits we see our clients enjoying is the positive impact press release distribution has on their branding.

The way people perceive your products and services is critically important when building your brand – and press releases are a vital part of the mix.

Brand building online is a consideration for all businesses, and distributing news via the Internet represents one of the most powerful tools in helping to promote and positively increase brand awareness.

Here are our top reasons why press releases are an amazing brand builder:

1. Increased marketplace visibility:

Social media channels and the massive rise in general Internet usage has meant that the traditional journalist relationship as gate-keeper to readerships has changed.

Whilst newspapers and magazines still have significant audiences, more and more businesses are choosing to bypass mainstream media and issue their press releases online, directly to potential customers, via the Internet.

Many people now use search engines such as Google to find new products and services, rather than turning to traditional media outlets. If your products and services are to be found online through press release marketing, the chances of gaining attention, increased visibility and sales also increases.

2. Increased online share-ability:

Distributing a press release online massively increases the chance of news about your business being shared via social media channels – and this in turn has a powerful and positive impact on building your brand, in part how a press release is the perfect tool to bridge social media and content marketing.

A professionally produced press release delivers newsworthy, timely, targeted content to your ideal press representatives and potential customers direct.

3. Increased brand awareness:

If your business is consistently distributing news releases and permeating the marketplace with positive, useful, and regular messages about your products and services, this also delivers increased brand awareness.

It’s all about trust. By using press release marketing online, businesses also create greater visibility, generate more goodwill, becoming the go-to company in their industry and in turn increase their influence, audience…and trust.

Press releases, if delivered to the right people, with the right timing, and in the right format for them online, can provide more recommendations, increased customer loyalty, and generate increased sales.

4. Increased positive PR projection:

Using a press release assists the rest of the marketing mix, by pushing the momentum of a new product or service forward further, for longer, and to a larger audience.

A well-written news release often gain multiple publications across different websites, newspaper and magazine portals online, so good PR can be a highly effective way of reaching a larger audience than other forms of marketing activities.

Brand building using press releases can be one of the best ways to project positive messages about your business into the marketplace – if done well.

5. Increased find-ability online:

Using a press release within your marketing mix to build a brand online may potentially deliver another powerful benefit – increased find-ability via search engines when republished.

People search for products, services, brands and for answers to problems online: if you’re found via a press release, you also increase the chance of that person exploring your website, blog, and social media profiles, too.

Using a press release, even without key word links can provide your products and services the opportunity to have better exposure within search engines for related keywords and search terms –  providing a long-lasting commercial benefit that’s priceless.

All You Need To Know Regarding Social Media Behavior and Smartphone Usage – Do Men and Women Use Them Differently?

We have seen our spouses or partners using their smartphone on the couch, or looking at it before bed, but do we really know what they are looking at? Were you aware that women use social media and their smartphones differently from men?

If you are involved in marketing in any way, some of these numbers might assist you with how you target your market audience.

  1. Men are more likely to use social media for business-related reasons – 27% of men do this compared to just 22% of women.
  2. Men are nearly twice as active to use their phone for dating – 13% compared to just 7% of women.
  3. Women outnumber men in Facebook usage on their smartphones.

However, there are some areas in which women use smartphones more than men. The top three are:

  1. Staying in touch with family and friends
  2. Blogging, and photo uploading/sharing
  3. Entertainment

 

Want to find out more about how the different sexes are using social media through their mobile devices? Check this out from FinanceOnline.com:

Social Media Behavior

What’s The Magic Bullet For Your Marketing?

The answer? There is no magic bullet. This reminded us of the classic scene in the cult movie The Matrix when Neo learns that to bend a spoon, he must acknowledge there is no spoon:

The Matrix

We were considering this question at 24-7 Press Release as many businesses are looking to find the ‘secret ingredient’ in their online marketing and press release distribution to instantly boost their marketing to stratospheric levels.

Unfortunately, the only ‘magic bullet’ to your marketing is consistent, planned, strategic hard work. Some of this hard work can include the following elements:Magic Marketing Bullet

A combination of marketing efforts which work in unison to make a marketing plan come together during the course of a commercial year in business.

Consistent utilization of press release distribution is recommended, because widespread online coverage from press release publication delivers instant gratification for your marketing efforts, and can spread rapidly through social media channels.

Acknowledge that there is no ‘magic bullet’ and doing only one activity in your online marketing then expecting significant results is an unrealistic goal.

As a minimum, we recommend that businesses should complete professional and consistent social media profiles, including a Facebook Business Page, Google+, Pinterest to display product images, LinkedIn, YouTube, as well as AdWords campaigns, press release marketing, and a well-written Blog.

Press release distribution can tie together product and service marketing in one consistent effort.

All marketing activities are constantly changing and evolving, so be ready to adapt, change and introduce new channels for your products and services.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Social Media Networking Tips to Help Your Marketing

Social Networking Tips from 24-7 Press Release NewswireBack on January 16th, we had offered you some tips and etiquette that everyone should be aware of and practising. As a follow up, we decided to further the piece with a few more points that everyone should be aware of.

One of the biggest faults that many people have (you can clearly see this at brick and mortar social networking events) is that some individuals “loves themselves” and like to talk about themselves, what they can do, what they have and so on. You have probably met this person at a cocktail party no doubt.  More time needs to be spent asking the basic W’s to find out how potentially a relationship could jointly work out.  Making yourself interesting and caring about what another person has to say while being completely 100% genuine in the process.  People will remember you when you make that follow up connection.

If you are asked a question without knowing the answer and you say you are going to follow up at a certain time point, make sure your time point is accurate.  If you do not have the information that you advised you would present, notify the person that you are aware you were going to follow up today, but still do not have the information and that you are still working on obtaining it.

When you engage in a discussion, don’t always take.  In this day and age, people have had enough of been taken advantage of.  A good rule that I like to say is “Offer something BEFORE you take something”.  For us, if we are talking with press release writers, we like to offer a press release distribution coupon and include the website (http://www.24-7pressrelease.com).  Whether it is a coupon, a service or some advice, offer before you take.

This next point goes back a little to our first article.  Whether it is LinkedIn, Facebook, Google Plus, keep your contacts relevant and meaningful.  Connecting with every Tom, Dick and Harry serves no useful purpose.  Keep your connections updated and personal when and where you can.

With these basic concepts implanted, you will be sure to build a meaningful social network of amazing contacts.

Social Media Tips and Etiquette You Need to Know and Practice

24-7 Press Release Social Media Etiquette - SMSocial media to some individuals is something that is fairly new, but to some it has been around for years and they are familiar with decent social media etiquette.

Social media involves interaction between a given group of individuals in which they create, share or exchange thoughts in a virtual community and or network. The contributions, conversations and discussions would typically be of an educated value and at a fairly high level.

Introducing social media now… A bunch of noise that requires filters like HootSuite to help navigate and sort the garbage from the intelligent conversations or pieces of information that can be of value.

One of the biggest forms of social media today is Facebook. Aside from a press release or Google AdWords, Facebook is probably one of the most recognized marketing tools currently available. Posting credible, engaging information, sharing a few high-quality and relevant stories will gradually turn it into a tool to convert customers. Your customers will come because of your knowledge and information. Sorry, it is not all about you, your business and your next launch or event. Posting the occasional “deal”, “coupon” or “company update” is alright, however you must remember to engage your customer.

Followers, followers, followers… Sure, you can “buy” followers and have bragging rights that your Google Plus account has 1,500 followers, or you have 30,000 Twitter followers, etc., but what is your end game? For most people, unless you are significantly known in your industry, you will not organically have that many people genuinely interested in your business, product or service.  We are talking quality over quantity.

Social media is not SEO. Like a press release, Google AdWords or a newsletter, it is another tool for your marketing to be used wisely and not abused. Engage. Follow people who are engaging. Post meaningful posts. Like what you truly like. Re-post if you truly find value in what you are re-posting but don’t always and only re-post. Add your viewpoint. Get involved in discussions.

Following these simple thoughts will bring naturally interested, truly organic followers and customers.

Why a Press Release Still Holds Value in the Eyes of Google.

Media News ReleaseWe came across another posting, this time over at Search Engine Land, about a subject close to our hearts.  The press release.  Although many, that are entrenched in the industry still recognize them as a valuable marketing tool, there are still people out there that believe that because of Google’s Penguin update, they are seen as damaging.  This is completely incorrect, here is the supporting information.

In an article from about mid 2013 at Search Engine Land had a quote from Barry Schwartz, who reportedly spoke to Google Webmaster Trends Analyst John Muller about the role of a press release.  Here is what had been reported.

Google’s John Mueller did add that there is still great value to using press releases. The goal of the press release is to get the word out to the press about your new service or product. When the press hears about what you have to offer and if/when they decide to write about it on their own sites, those links do not need to be nofollowed. In fact, those stories written editorially are the links that Google values the most.

Find the rest of this story and more at our Google Plus page at:  http://www.google.com/+247pressreleasepr

Further information from today includes:

– Marketers learning to play by Facebook’s changing Rules

– Social Media Success Requires a company-wide effort

– Using Google’s Autocomplete feature to enhance your brand.

Looking into 2014…

2014Looking to start your New Year with a bang as far as your Marketing goes?  Make sure you tune into the 24-7 Press Release Newswire Google+ page and keep up to date on industry happening and news from social media tips to pay per click information to what is happening with your favorite search engines.

Check out our last couple of days of info, including some information from SearchEngineLand about Pay Per Click Excel tips.  Huge time savers for beginners and more, a look back at 2013 to the top link building articles and for those that are writing a press release and sending that press release to a reporter, 5 subject line mistakes you will want to avoid.

Obviously, being in the press release service industry, http://www.24-7PressRelease.com finds this last article of particular value! Make sure you check it out, it is definitely worth a read.

There are a few bonus articles, including some information from NASA & some general news items worthy of a read!

Wishing you all the best for 2014!

24-7 Press Release Newswire.

The Latest PR & Marketing Info For December 18, 2013 – Including Social Trends & Tips Now Posted…

Marketing ToolsHere are a few treats from Today’s Google Plus page at: https://plus.google.com/u/0/b/102407570192669005922/+247pressreleasepr/posts 

Social Trends and Tips, some information from the WOMMA Summit (Word of Mouth Marketing Association) in Nashville, TN., a briefing:

The information from this article discusses how the marketer no longer owns the brand, it is the consumer that does.  “Brands are now competing against EVERYTHING”.  A quote from Jay Baer at the summit.

It is about finding the right users to tell your story and giving them the right content and tools to tell it.

Read the rest at: https://plus.google.com/u/0/b/102407570192669005922/+247pressreleasepr/posts

 

Have you been eyeballing the new Mac Pro from Apple? 

They start at $3,000 and they will begin shipping tomorrow.

This is a completely newly designed model that had been originally unveiled earlier this year and starts to ship tomorrow.

The basic Mac Pro will ship with a 3.7 GHz Quad-core Intel Xeon processor

 

Social Media Marketing – Are you following these 5 examples?

An excellent example from some top companies using Social Media Marketing, effectively, like Oreo, the little cookie that could, Eat 24 and more.

Come check out the examples that some of these companies are using that could help you muster up some original ideas yourself!

 

Are you looking after your own Public Relations?

Some tips to help you with your own Public Relations, whether it be press releases, advertising or general publicity.

Finding your inner expert, checking out what is online, PR Tools at your disposal.  All of these and more to help you kick-start your own public relations.

 

Read about these stories and more over at our Google+ page! Follow us and keep up to date on new trends and what is going on in the industry.

https://plus.google.com/u/0/b/102407570192669005922/+247pressreleasepr/posts

Marketing & Information is Knowledge and Power…

Social Media ChristmasDo you keep current with the ever so quick changes in Social Media, Public Relations and Advertising?  At 24-7 Press Release Newswire, we don’t just do press release distribution, we also keep you current on the latest news, information and updates from around the web.  Although an integral part of any marketers toolkit, a press release is not the only tool.  Learn what other tools can help you! Here are a few that you can find at our Google+ page (https://plus.google.com/+247pressreleasepr/posts)

– Are you keeping up to date on the latest tweaks at Facebook that may be affecting the visibility of your brand?

– Are you following these tips to use social media to increase your holiday sales?

– Some information on how Facebook beat advertising fraud

– Google universal analytics

One of the most timely take-a ways for this would probably be the 5 tips on using social media to boost holiday sales, which includes a look into hash-tags, and how to use them along with strategies for coupon use and social media and really getting your customers involved.

The net is no longer a “push information” place… It is a fully engaging social media engagement process that you need to get your customers involved with.

Enjoy the reading and find us at Google+!