Have You Heard of ‘The Snackable Press Release’?

According to ‘Statistic Brain’, in 2013, the average attention span of a human dropped from 12 seconds (in 2000) down to eight seconds in 2013.  What is the attention span of a goldfish? Nine seconds.

SnackableYour press release needs to be snackable to be read, picked up and shared through social media. This means your press release needs to be short, to the point and written in a manner that is flexible to your audience (in this case, journalists and bloggers). Adding an image breaks up text and is highly recommended. Even if it is a stock image related to your industry, product or service.

– Your headline needs to be on fire! Low word count, asking a question and perhaps listing an odd number of tips on your topic.

– Make sure your press release is worth sharing and engaging. Would you share it if you read it?

– Visual. Include an image, even if you buy a stock image that is related to your industry.

– Comprehensible. Ensure your average person will be able to understand your message.

– Call to action. Include your contact information in the body.

Times have changed. Attention spans are shortening. Journalists and alike are inundated with information. A good rule of thumb is that a shorter press release is better than a longer one and has a greater chance of being read or used to fill a small column.

Marketing Your Business In 2014 – Content PR: A New Approach – 4 New Tools You Need to Know About

There is no doubt that over the last 18 months the online marketing arena has changed. That being said, some standby tools have remained while evolving into more social tools, like the press release.

The press release is now considered a main building block of the new content PR world. Social media is great if you have something to share and talk about. But where does that information start? Everything ties into the press release, be it social interaction and sharing of the press release itself (Twitter, Google+, Facebook, etc.), or video or images within the press release.

This, by far, is not the magic bullet that we discussed in an earlier post, however it is an integral building block of the big picture that ties in with all the other content PR components that include:

  • Research reports
  • Surveys
  • Podcasts
  • White papers
  • Bylined articles
  • Blog posts

Take a look at the infographic below from Calysto, which explains how everything ties together.

Content PR

Getting Noticed By The Media – Key Information You Need To Know To Be Heard And Seen

Press Release WritingThe purpose of a press release is to influence people by changing their opinion, having people purchase a product or service or even voting for a particular candidate or issue.  This could include vendors your work with, online bloggers, the general public or of course, the media.  Reaching out to the media, for the majority of the time is through online communication like social media, news sites or email.  Seldom is communication through direct telephone or in person unless you know someone personally in the media to give your pitch.

A press release is an endorsed piece of information used for announcing an event, product or service, product change, management change or financial results that may be of interest to a reporter.  This is to wet their appetite and save you time if they contact you.

The truth is the majority of press releases are drier than sawdust and are not written well nor engage the reader.

“By Far, the most important part of a media release is the headline.  This is the main support of your story that dictates whether your reader continues reading or simply flips to the next story with a more engaging headline” said Michael Iwasaki, managing partner at 24-7 Press Release Newswire.  “We cannot emphasize enough that it is critical having a strong hook, more so than your competitors. A great example we saw from article in Forbes that got our attention? ‘News Report Ranks Top U.S. Cities for Bedbug Infestations’. Does this not make you want to read the story? Of course it does, because it plays off your emotions as they know you will want to see if you’re  in one of those cities!” continued Iwasaki. A social media hint. Your headlines are shared on places like Google Plus, Twitter and Facebook. Do not repeat the headline in your first sentence.

For the body, it is all about the details. Going deep and making sure your homework is done. Avoid jargon that reporters may not understand and avoid a sales pitch. Get permission and use quotes from recognized, credible 3rd parties.  This is instant recognition. Less is better. Ideally, keep stories under 400 words and make sure if you are using a boilerplate, make sure your information is current brief and accurate.

Distribution of your press release is the final step.  Using a credible service that has been in business for a long time with a good reputation and recognizable distribution partners is ideal. This saves you the time and effort of trying to reach out to all the necessary media points in your industry.  You may pay a little more, but your message will get to the right places.  24-7 Press Release Newswire (http://www.24-7pressrelease.com) with their Mass Media Visibility package partners with credible distribution outlets including PR Newswire and Associated Press.

Once your press release has been distributed by your vendor of choice, you will hopefully reap the results you are looking for.  If you talk to anyone in the media, they will recommend letting the journalist reach out to you.  Don’t try to reach out to them. This may turn them off.

The Future Of Technology – Are Touch Screens As We Currently Know Them On Their Way Out?

Touch Screen TechnologyIt is possible that touch screens could soon be a thing of the past, replaced by a new technology, Digital Overlay.  This technology has been developed by iQ by Intel and PSFK Labs, making virtually any flat surface an interactive screen!

The technology, although still new, looks very promising and is bound to find the attention of any techno-geek. Opening up apps on your hand, dialing a phone number from your arm, or not even having to use a tv remote because any surface can become your TV remote are not far off.

OmniTouch, a project that was developed by Microsoft along with Carnegie Mellon University’s Human Computer Interaction Institute is one demonstration of this new Digital Overlay technology trend.

Check out the whole story from Intel here: http://tinyurl.com/kuq24ff

New Article Posted by NASA – “Science off the Sphere” Astronaut Don Pettit Wins NASA Engineer of the Year

NASA Press ReleaseExcellent article from NASA mentioning astronaut Don Pettit being awarded the NASA Engineer of the Year award from the National Society of Professional Engineers/Professional Engineers in Government.

Pettit was a flight engineer during Expedition 30/31 aboard the International Space Station.

Find the full press release at:http://24-7pressrelease.com/press-release/quotscience-off-the-spherequot-astronaut-don-pettit-wins-nasa-engineer-of-the-year-351074.php

24-7 Press Release Distribution Joins RebelMouse Community

247 News Media Service on RebelMouseFor those that like to follow us and keep up to date, including being informed of valuable coupon codes, etc. you may now find us at RebelMouse!

Find us on RebelMouse at: https://www.rebelmouse.com/247pressrelease

Are you still wondering what RebelMouse is? RebelMouse is a website that is based on the concept of “individuals being proud of what the share through social media”, however perhaps not as proud about their individual websites.

RebelMouse gives you the opportunity to connect all of your social networks with one attractive looking online presence.  RebelMouse really looks organized and presents the information from all our social medias in a professional user friendly interface.

If you haven’t already signed up, you should…

Check out more about RebelMouse here: http://tinyurl.com/an4tcfe

By: Michael Iwasaki

Michael Iwasaki is a founding and managing partner of the 24-7PressRelease.com media distribution website (founded in 2004), with a plethora of knowledge of the SEO, marketing, social media and PR industries.

Since 2004, 24-7PressRelease.com has distributed nearly 250,000 press releases.

 

Journalism – What Is The Definition?

Journalists and journalismJournalism may be viewed as the activity of informing individuals about events concerning the public that may otherwise remain unknown or private.  This process is the result of the preparation of written, audio or visual information that is intended for distribution through public media that makes reference to factual ongoing events.

Changes in journalism over recent years have been quite significant because of the Internet and news available on the Internet.  This has created a shift toward much more digital viewing and less print causing job losses with many large news organizations.

For a full explanation of what Journalism is about, a little bit about the history and some interesting facts about the business including:

The role

Elements of journalism

Professional and ethical standards

Failing to uphold standards

Legal status

And the right to protect confidentiality of sources, please check out WikiPedia.org at: http://en.wikipedia.org/wiki/Journalism

With Changes in Marketing and SEO Strategies Sure to be a Discussion Point at SXSW, Where Does That Leave Online Marketing, Traditional Press Releases and SEO?

SEO and online marketing are not dead. They are evolving.

Over the past 9-12 months, there have been some big changes within some of the major search engines.  This will no doubt be a talked-about topic at SXSW amongst marketing individuals. The fact is that the changes are supposed to be positive.

“We have had a few enquiries from individuals about sending out a press release, wondering if it is still a viable method of marketing as it used to be,” said Michael Iwasaki, managing partner of 24-7PressRelease.com. “A press release is not going away and will always be a mainstay tool for many marketers. On that note, they need to be treated with respect. We have always advised that if you send out a press release, ensure it is newsworthy, something that will attract journalists, bloggers or any other individuals that may want to follow up your story. “

He has advice regarding anchor text links, also. “If you wish to include links within your press release, do not abuse this option. Adding 8-10 keyword links (all pointing back to the same location) is not advisable.  We are not experts for search engines, but advise no more than 3 links within a press release, pointing to different locations such as your home page, WikiPedia.com, or your blog.”

Remember to include varied media in a release, too, as studies have shown that improves a release’s performance. “Including media within your release is an excellent way to gain visibility.  At www.24-7PressRelease.com, an excellent example is through our Mass Media Visibility package. We have a relationship with PR Newswire for amazing traditional media exposure and distribution, and you can also add images and video with almost all of our packages,” added Iwasaki.

In this day and age, having an array of marketing tools is recommended. A decent start could include Google AdWords, social media (LinkedIn, Facebook, etc.), blogging and of course a press release with media inclusions.

About 24-7PressRelease.com
Launched in 2004, 24-7PressRelease.com is a leader in the online press release distribution industry.

Through its multichannel distribution network, 24-7PressRelease.com helps corporations and organizations disseminate their news to consumers, editors, journalists, bloggers and websites.

24-7PressRelease supports businesses in building brand awareness and increase visibility on the web through social media and bloggers.

Targeting the Media

Targeting the media icon - 24-7PressRelease.com Press Release DistributionWho is your audience? Who needs to hear your story, your news? In a perfect world, everyone would read your press release. To accomplish this, you must achieve ‘second level exposure’.

•  First level exposure – have someone else distribute the information for you through press release distribution, such as 24-7pressrelease.com.

•  Second level exposure – the media picks up your story, calls you, or simply modifies it for their own use. An exceptional press release will be picked up by journalists for publication on web sites, in trade publications and on radio or television.

Although first level exposure is always good, second level exposure is where you will ultimately reap the benefits of obtaining customers or getting their attention. You will have a better chance of gaining second level exposure if you write your press release while keeping the media in mind. These are the individuals that will publish your release elsewhere, if they like it.

Keeping your press release unique, to the point, professional, easy to read and grammatically correct will enhance your chances of someone from the media picking up your story.