How to Use Social Media to Achieve Ultimate Exposure for Your Press Release

Social Media ExposureThe use of social media marketing is critical in maximizing the reach, influence and exposure of clients’ press releases.

We advise clients that when they publish their press releases, using social media to increase the exposure and resulting coverage is a vital additional marketing activity.

Here are 3 of our top tips on using social media to boost the impact of your online PR campaigns:
1. Blog Marketing
Sending your press release to relevant and prominent bloggers for their consideration and comment on their blogs is a simple but effective way to reach large numbers of new readers and potential customers – but only if the press release is timely, newsworthy and of interest to each blogger.
Email a blogger a link to the press release, rather than a ‘cut and paste’ into the message – encourage them to visit your website, blog, and previous press releases.

Research a blogger before you contact them, show an interest in and awareness of them and what they’re writing about. Any blog marketing activities should demonstrate an understanding of the target reader.

Turn all of your press releases into blog posts, so your content marketing efforts benefit from the latest product and service news in your overall blog content efforts, too.

2. Facebook Marketing
Most online-savvy businesses these days have a Facebook page (hyperlink with https://www.facebook.com/247pressrelease?fref=ts) where press releases can – and should – be uploaded for increased exposure and click-throughs back to your website.

Your Facebook page is the perfect place to update fans with news, events, product and service launches, inviting comments and shares of the above. Posts can also be sponsored and boosted, to reach a larger audience online.

Using visuals and graphics is critically important on Facebook – for example, many businesses create powerful Infographics based on survey information, which can be widely shared across Facebook and other social media sites.

3. Twitter Marketing
When a press release is published online, tweet it – this real-time social media engagement is a quick, cost-effective and powerful way to promote it.

Use pre-scheduling social media content platforms such as HootSuite and TweetDeck to plan and prepare the tweeting of your press releases.

Remember that you can also upload images and pictures onto your Twitter Feed – this is an excellent way to drive referral traffic back to your website, blog and press release archive on your main website.

Further considerations
The above are just a few channels, but many businesses are finding that engagement on newer platforms such as Instagram, Google+ and Pinterest are also driving traffic, increasing interest, and gaining more leverage for their press release marketing.

Use whichever social media channels where your target customers are hanging out – and remember to keep all PR content relevant to them.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Marketing Your Business In 2014 – Content PR: A New Approach – 4 New Tools You Need to Know About

There is no doubt that over the last 18 months the online marketing arena has changed. That being said, some standby tools have remained while evolving into more social tools, like the press release.

The press release is now considered a main building block of the new content PR world. Social media is great if you have something to share and talk about. But where does that information start? Everything ties into the press release, be it social interaction and sharing of the press release itself (Twitter, Google+, Facebook, etc.), or video or images within the press release.

This, by far, is not the magic bullet that we discussed in an earlier post, however it is an integral building block of the big picture that ties in with all the other content PR components that include:

  • Research reports
  • Surveys
  • Podcasts
  • White papers
  • Bylined articles
  • Blog posts

Take a look at the infographic below from Calysto, which explains how everything ties together.

Content PR

Where Does a Press Release Sit Within the Online Marketing Mix

Marketing MixAt 24-7 Press Release we’ve been dedicating time recently to consider the overall value and effectiveness of a press release, in relation to where it sits within the overall online marketing mix.

An effective press release can be one of the most powerful online marketing tools currently available.

Some of the reasons we believe a press release is a vital consideration within your online marketing mix include:

* A press release is an important tool in tying together all of your main marketing messages in one coherent document.

* Running disparate online marketing channels such as AdWords campaigns and Facebook conversations can be included in your online marketing mix, but a press release should be referenced with links, as well as your business’s ‘Latest News’ section containing your archive of press releases.

* AdWords are a short and sweet part of the online marketing mix – whereas a press release contains much more detailed information that can’t really be as effectively conveyed across a Facebook Post, AdWord campaign or blog post.

The main difference between a blog post and a press release is that a blog is useful for general updates online, and with items going on in your business – but aren’t newsworthy enough to merit a full dedicated press release.

A press release is essentially for a specific and significant online marketing purpose, such as the announcement of a new product or service, or the appointment of a new executive for a well-known Branded company, or end-of-year corporate earnings…the list is endless for including a press release in your online marketing mix.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Fast Forward to 2014 – What’s The Value of a Press Release?

Social Media NewsAt 24-7 Press Release one of the questions we get regularly asked is What’s the value of a press release?

One of the best answers we’ve seen came recently from John Mueller, Webmaster Trends Analyst at Google, who advocated the value of a press release, but stressing the importance of not using money-based keyword links, and to ensure that businesses use a press release distribution service that supports NO FOLLOW.

In our extensive experience as a leading provider of press release distribution services, we believe that the value of a press release comes from three elements:

1. Journalists can find your story and re-write it and/or re-post your story.

2. Bloggers can find your story and share it with their audiences.

3. You can share your story via high-volume social media platforms.

These three elements all create valuable exposure levels, and a press release delivers massive impact in relation to the amount of investment it requires.

You can also promote your own press release once it goes live: the day your press release is distributed, a link will be created, and this means you can promote this link within your own online marketing campaigns, too.

Remember, that a press release stays online until you decide to remove it, so the average online press release has a significant lifespan.

If, however, you want to remove a press release from the Web, you’ll need to contact each publication source individually. This will take time and effort.

We believe that bang for buck, and compared to AdWords campaigns – which have limited space and character allowance – a press release is financially more cost-effective, as long as it’s written with a ‘hook & hold’ headline in place.

Fewer businesses are now using press release marketing for ‘spam’ messages, so the existing press releases being distributed are generally more newsworthy – and gaining more attention online than ever before.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

What’s The Magic Bullet For Your Marketing?

The answer? There is no magic bullet. This reminded us of the classic scene in the cult movie The Matrix when Neo learns that to bend a spoon, he must acknowledge there is no spoon:

The Matrix

We were considering this question at 24-7 Press Release as many businesses are looking to find the ‘secret ingredient’ in their online marketing and press release distribution to instantly boost their marketing to stratospheric levels.

Unfortunately, the only ‘magic bullet’ to your marketing is consistent, planned, strategic hard work. Some of this hard work can include the following elements:Magic Marketing Bullet

A combination of marketing efforts which work in unison to make a marketing plan come together during the course of a commercial year in business.

Consistent utilization of press release distribution is recommended, because widespread online coverage from press release publication delivers instant gratification for your marketing efforts, and can spread rapidly through social media channels.

Acknowledge that there is no ‘magic bullet’ and doing only one activity in your online marketing then expecting significant results is an unrealistic goal.

As a minimum, we recommend that businesses should complete professional and consistent social media profiles, including a Facebook Business Page, Google+, Pinterest to display product images, LinkedIn, YouTube, as well as AdWords campaigns, press release marketing, and a well-written Blog.

Press release distribution can tie together product and service marketing in one consistent effort.

All marketing activities are constantly changing and evolving, so be ready to adapt, change and introduce new channels for your products and services.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Media Release Coupon Code – Limited Time

Press DistributionIncrease media exposure and social media interactivity with a limited time coupon from 24-7 Press Release.

Save $40 off our $139 press release package at http://www.24-7pressrelease.com

Coupon: social139 – Redeem when selecting package. Expires Feb 28.

Top 6 tips on Press Release Distribution

6 Tips for press distributionWith more than a decade’s experience in press release distribution, the writers, bloggers and journalists in our network here at 24-7 Press Release Newswire bring together a vast wealth of expertise, knowledge and experience in effective news distribution.

And when it comes to getting your press release in the right places at the right time, we genuinely believe that our expertise gives our client base the edge.

A client base which includes a plethora of industry sectors, solo entrepreneurs and corporate customers alike – including a diverse mix of private businesses and public organizations, including Gatwick International Airport and NASA.

We also appreciate that each client is different, with different requirements and a different target audience for their press release distribution needs.

So, our Top 6 tips on press release distribution are:

Utilize a press distribution service with a long-standing reputation in the marketplace, and a provable history of gaining great client results. (See last weeks post here – How to Source a Press Release Service)

Establish whether, once a press release has been distributed, that a client has a unique URL for their press release which can then be shared and Liked on prominent social media platforms. This also stimulates further visitor traffic to the client’s press release on the website. We’re also working on a system at the moment whereby client press releases are shared on a client’s social media profiles for them, gaining additional leverage and saving them time.

Make sure that the press release distribution provider supports Google Authorship linking and uses it proactively, as we do here.

Follow us on Facebook and Google+ to keep up on PR, Marketing and Social Media industry updates, grab great deals, offers and coupons for exclusive press distribution deals.

We also offer discounted rates and premium customer service offers through our ‘PReferred Agency’ programme – ideal for Marketing, PR and Communications companies and Agencies that need to submit a larger volume of press releases (typically 30+) per month.

Consider additional strategies such as Newsjacking on Facebook and Twitter, whereby breaking news stories and trending topics are used to ‘piggy-back’ your company news onto, thus generating more attention and interest online. Drawing in a bigger audience via Newsjacking is a classic tactic when tied in with effective press release distribution services.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Want to find out how Journalists are sourcing stories? Stay tuned, because next week, we’ll share some of these ways.

COUPON CODE ALERT! Use the coupon code: feb10blog139 to save $30 off our $139 Integrated Media Pro press distribution package! Exp. Feb 28, 2014.

How to Source a Press Release Service

Press DistributionAs a leading provider of press release distribution and press release service with more than 10 years’ experience, here at 24-7 Press Release Newswire we understand that sourcing such a service can appear to be a time-consuming and confusing process.

With so many different news distribution providers on the market, finding the right press distribution company is a bewildering prospect for businesses looking to submit a press release effectively and affordably online.

So, here’s our Top 7 tips on how to source a press release service:

* Make sure you use a service that’s been established for some time, and has a provable record in delivering news distribution services – for example, we recently celebrated 10 years in business.

* Look for a press release distribution company with credible associations and industry benchmarking – since 2008, we’ve been a member of the Better Business Bureau, with an A+ rating (view our rating here).

* Make sure that the provider works in partnership with credible partners, to ensure the widest possible reach for your press release – we, for example, work with distribution partners including Associated Press and PR Newswire.

* Check and review the Alexa Ranking of the news distribution provider’s website, and establish who their audience is through Alexa – we’re ranked in the Top 10,000 websites in the USA, with a USA-based audience of 63% and a UK-based audience of 6%.

* How easy is it to find your stories on the Web after your press release has been distributed – for example, by typing the title of the press release into Google. An experienced press release distribution provider should boost your rankings quickly and effectively in this way.

* Ensure that you find a news distribution service that is both reasonably priced but also delivers consistent results – for example, we may not have ‘PR Web’ or ‘Market Wire’ results, but the results delivered within our pricing are superb.

If you have any queries or questions about our range of services, please feel free to get in touch here.

COUPON CODE ALERT! Use the coupon code: feb10blog139 to save $30 off our $139 Integrated Media Pro press distribution package! Exp. Feb 28, 2014.

Stay tuned for NEXT WEEKS POST, 6 Tips On Actual Press Release Distribution…

Getting Noticed By The Media – Key Information You Need To Know To Be Heard And Seen

Press Release WritingThe purpose of a press release is to influence people by changing their opinion, having people purchase a product or service or even voting for a particular candidate or issue.  This could include vendors your work with, online bloggers, the general public or of course, the media.  Reaching out to the media, for the majority of the time is through online communication like social media, news sites or email.  Seldom is communication through direct telephone or in person unless you know someone personally in the media to give your pitch.

A press release is an endorsed piece of information used for announcing an event, product or service, product change, management change or financial results that may be of interest to a reporter.  This is to wet their appetite and save you time if they contact you.

The truth is the majority of press releases are drier than sawdust and are not written well nor engage the reader.

“By Far, the most important part of a media release is the headline.  This is the main support of your story that dictates whether your reader continues reading or simply flips to the next story with a more engaging headline” said Michael Iwasaki, managing partner at 24-7 Press Release Newswire.  “We cannot emphasize enough that it is critical having a strong hook, more so than your competitors. A great example we saw from article in Forbes that got our attention? ‘News Report Ranks Top U.S. Cities for Bedbug Infestations’. Does this not make you want to read the story? Of course it does, because it plays off your emotions as they know you will want to see if you’re  in one of those cities!” continued Iwasaki. A social media hint. Your headlines are shared on places like Google Plus, Twitter and Facebook. Do not repeat the headline in your first sentence.

For the body, it is all about the details. Going deep and making sure your homework is done. Avoid jargon that reporters may not understand and avoid a sales pitch. Get permission and use quotes from recognized, credible 3rd parties.  This is instant recognition. Less is better. Ideally, keep stories under 400 words and make sure if you are using a boilerplate, make sure your information is current brief and accurate.

Distribution of your press release is the final step.  Using a credible service that has been in business for a long time with a good reputation and recognizable distribution partners is ideal. This saves you the time and effort of trying to reach out to all the necessary media points in your industry.  You may pay a little more, but your message will get to the right places.  24-7 Press Release Newswire (http://www.24-7pressrelease.com) with their Mass Media Visibility package partners with credible distribution outlets including PR Newswire and Associated Press.

Once your press release has been distributed by your vendor of choice, you will hopefully reap the results you are looking for.  If you talk to anyone in the media, they will recommend letting the journalist reach out to you.  Don’t try to reach out to them. This may turn them off.

Viral Marketing, Direct Messaging & Instagram and New Social Media Branding Tips!

Marketing, PR & Social Media TipsThese are just a FEW of the pieces of information that we have made available through our Google+ Page at: https://plus.google.com/+247pressreleasepr/posts

If you are not already and Google+ or have a Google+ account, but not yet following us, you should be!

What else is new?

– Find out about how Direct Messaging is now available through Instagram

– 3 tips you need to know before a product launch!

– Don’t be one of these Social Media horror stories…

– Looking to carry out a Website review? Here are 10 easy steps…

– Kobe & Messi: How Viral Marketing Sausage is made

We like to keep you up to date on what is going on in the world of Social Media, Public Relations & Marketing.  Although some information we do post directly to our Blog, we also like to scourer the web looking and consolidating great pieces of information to share with you!