NASA Space Radiation School is Totally Radical

A veritable physics and biology mashup exposes students to a broad spectrum of space radiation research and expertise.

NASA Press ReleaseHOUSTON, TX, September 19, 2014 /24-7PressRelease/ — For many students, the idea of summer school is anything but inspiring. Students of the 2014 NASA Space Radiation Summer School (NSRSS) might disagree. The students, experts in their respective fields of study, were recently immersed in three weeks of intense education, collaboration and perhaps most importantly, inspiration.

Education

The school, a veritable physics and biology mashup, exposes students to a broad spectrum of space radiation research and expertise. Indeed, many students see the summer school as an opportunity to better themselves as scientists and bridge biology and physics.

“These students–an outright brain trust–learn nitty-gritty space radiation physics and biology,” said John Norbury, who served as director of this year’s school. “The school sensitizes them to the various factors of space radiation, which is one of the most critical aspects of getting to Mars.”

According to Peter Guida, NASA liaison biologist at the U.S. Department of Energy’s Brookhaven National Laboratory (BNL) where the school is held, the purpose of the school is to teach the students how to think critically about global issues and problems related to radiation, how to design experiments and how to execute them.

“We want to get students on a pathway to make sure there are no gaps in space radiation science research,” said Guida.

According to Guida, the summer school provides students with an experience that they could not receive anywherein the world. During their time at the summer school, students hear lectures from 30 to 33 distinguished experts in the field who address topics not taught in the average classroom. They also participate in cell-based experiments that teach them to detect DNA damage, detect changes in cell death and toxicity, and measure cell replication. Additionally, they learn about BNL’s particle accelerators, the radiation beam, and how to write a beam time proposal, which is key to obtaining time at BNL’s NASA Space Radiation Laboratory where researchers conduct experiments. The students — largely students with advanced degrees — are selected through a highly competitive application process.

The school offers some intangible things as well, namely collaboration and inspiration.

Collaboration

The NSRSS strives to get biologists and physicists on the same wavelength, all learning from one another and forging relationships with scientists in fields they normally would have not had an opportunity to meet otherwise.

“I am a biologist and I know which challenges we have, but to get a better understanding of the challenges the physicists face in this field is something that has changed and improved the way I perceive the whole field,” said Pil Fredericia, NSRSS student and doctoral student at the Technical University of Denmark. “I think that is the most valuable lesson I have received from this whole experience.”

Fellow student Wouter de Wet agrees.

“The largest impact for me both personally and professionally was the relationships I formed with the other students,” says de Wet. “I now have colleagues and friends in all parts of the space radiation research field with whom I am certain I will collaborate in the future. If it had not been for this experience, I would probably never have met any of them.”

Inspiration

Hand in hand with the school’s objective of helping students understand why space radiation is important is the goal of inspiring them.

“We need young experts in the field with new insights,” said Norbury who adds that their measure of success is how much they have inspired students.

To date, more than 30 percent of NSRSS students have returned to BNL as researchers and, based on student feedback, this year’s school was a resounding success.

“I was really taken aback by the number of such highly acknowledged researchers in the field that took their time to come and lecture,” said Fredericia. “To be in an environment with such skilled people with so much knowledge was really inspiring to me. It made me look at my own research from another perspective. It made me think about other implications of my research.”

NASA Pathway Scholar and doctoral candidate Samrawit Yeshitla noted that the session enhanced confidence in her current work, adding, “NASA scientists gave us a lifetime of knowledge and left us to think about how we can help NASA prepare for long duration missions.”

“I do believe this program is key to one day meeting our goal of putting a person on the surface of Mars,” agreed de Wet. “It brings together researchers from all areas of the field and helps you realize that you are a part of a much larger team than your own research group–all trying to reach the same goal.”

Maybe the idea of an inspiring summer school isn’t such a radical idea after all.

The Link Between Online PR and Social Media Marketing – Proven!

Social Media PRAt 24-7 Press Release  Newswire, we’ve seen the increasing link between online PR and social media marketing in the last 12 months – and it’s getting more critical as 2014 races on.

As a well-established provider of online press release distribution and online PR services across the world, seeing the growing prominence of social media marketing – and how this affects the success of online PR campaigns, has become a highly important factor in achieving impact and reach online.

We came across an interesting article here from the excellent social media information network and blog at Bufferapp.com, which highlighted a few surprising statistics about social media marketing and the effect it has on gaining attention online:

 

* Your biggest advocates on social media also have the fewest Followers.

* According to the Mention website, 91% of mentions come from those with less than 500 Followers. Most of these are potential Brand advocates.

* Fewer than one in 10 of every mention will come from a ‘Power User’, or someone with a large number of Followers.

* There are six well-defined communication networks on Twitter – check out the visual here.

* Original, well-written content still outperforms visual content: however, visuals are a very important part of the marketing mix. Ideally, written content with visuals works best.

* Over half of marketers (58%) claim written content is their most important form of social media content. Only 19% of marketers voted visual content as the most successful pat of their online marketing campaigns.

* Brands have less than 60 minutes to respond to customers on Twitter to be effective – check out the visual here to find out why.

* Do re-tweeting late at night, ideally between 10-11pm: this is effective because share volumes are lower and the chance of gaining attention is higher.

* Facebook promotions work best on Fridays – a social intelligence report from Adobe demonstrated that when posted on Facebook on a Friday, content received more Likes, more Shares, and more Comments than any other day.

* The Top 3 social media sites for driving traffic are Facebook, Pinterest and Twitter.

* Visual content is increasingly important on Facebook, helping to drive 87% of all engagement on the platform.

 

Check out the full article here – there’s some excellent social media statistics to be aware of when you’re planning your next online PR campaign.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Have You Heard of ‘The Snackable Press Release’?

According to ‘Statistic Brain’, in 2013, the average attention span of a human dropped from 12 seconds (in 2000) down to eight seconds in 2013.  What is the attention span of a goldfish? Nine seconds.

SnackableYour press release needs to be snackable to be read, picked up and shared through social media. This means your press release needs to be short, to the point and written in a manner that is flexible to your audience (in this case, journalists and bloggers). Adding an image breaks up text and is highly recommended. Even if it is a stock image related to your industry, product or service.

– Your headline needs to be on fire! Low word count, asking a question and perhaps listing an odd number of tips on your topic.

– Make sure your press release is worth sharing and engaging. Would you share it if you read it?

– Visual. Include an image, even if you buy a stock image that is related to your industry.

– Comprehensible. Ensure your average person will be able to understand your message.

– Call to action. Include your contact information in the body.

Times have changed. Attention spans are shortening. Journalists and alike are inundated with information. A good rule of thumb is that a shorter press release is better than a longer one and has a greater chance of being read or used to fill a small column.

What’s The Magic Bullet For Your Marketing?

The answer? There is no magic bullet. This reminded us of the classic scene in the cult movie The Matrix when Neo learns that to bend a spoon, he must acknowledge there is no spoon:

The Matrix

We were considering this question at 24-7 Press Release as many businesses are looking to find the ‘secret ingredient’ in their online marketing and press release distribution to instantly boost their marketing to stratospheric levels.

Unfortunately, the only ‘magic bullet’ to your marketing is consistent, planned, strategic hard work. Some of this hard work can include the following elements:Magic Marketing Bullet

A combination of marketing efforts which work in unison to make a marketing plan come together during the course of a commercial year in business.

Consistent utilization of press release distribution is recommended, because widespread online coverage from press release publication delivers instant gratification for your marketing efforts, and can spread rapidly through social media channels.

Acknowledge that there is no ‘magic bullet’ and doing only one activity in your online marketing then expecting significant results is an unrealistic goal.

As a minimum, we recommend that businesses should complete professional and consistent social media profiles, including a Facebook Business Page, Google+, Pinterest to display product images, LinkedIn, YouTube, as well as AdWords campaigns, press release marketing, and a well-written Blog.

Press release distribution can tie together product and service marketing in one consistent effort.

All marketing activities are constantly changing and evolving, so be ready to adapt, change and introduce new channels for your products and services.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Comparison Of Marketing Trend Basics – What Is The Most Effective Method?

I came across an excellent article advising of the differences between many types of marketing currently on the minds of many in the marketing world.  This would include:

  • Online MarketingMarketing Chess Strategy
  • Inbound Marketing
  • Social Media Marketing
  • Content Marketing

Most may have heard of these terminologies, but do you really know what they are?

ONLINE MARKETING

This may commonly be referred to as “Internet Marketing”, an incorporation of the previously mentioned methods of marketing.  The purpose is to increase visibility to your website, blog, product and or service while providing a connection with your audience.  Using a combination of ad-words and a press release service are an excellent, broad, yet targeted reach for immediate and quick recognition. Using a press release is an excellent way to kick start your social media marketing game as you can provide a link on your social media channels to your press release the day it goes out. From here, your press release may be shared through social media marketing.

INBOUND MARKETING

When you think about it, the statement of being less expensive and more efficient for a customer to find you, rather than you looking for a customer makes sense.  Achieving this may be a bit of art, but when it works can be very rewarding.  The art includes attracting your customers with a hook. This may be through creation of valuable content that is specifically designed to appease your dream customers and typically results in qualified customers that will continue to return.

SOCIAL MEDIA MARKETING

The process of increasing website traffic or attention through the use of Social Media outlets like Pinterest, Facebook, Google+, LinkedIn or other.  From here, the efforts may take a life of its own through the social media universe and go viral.  It is important, not only for this step, however every step along the way to keep information and content relevant in order to grow and rise within your community and search engines in an organic fashion.

CONTENT MARKETING

With all the news about content marketing, it is imperative to have information that is of value to your customers that will beg to be shared or have links created to.  Poor quality content is not tolerated and does not stag well for a good customer / business relationship.  Sticking to quality content will mean customers will continue to link to the content, share it and come back.

Marketing in 2014 is different from even 3 years ago.  Like the press release, which still has excellent value without links or by using no-follow links so have many other facets of marketing.  A successful marketing plan does not use one single channel however a combination of all the above used in concert to organically grow your audience.

How Do Journalists Source Stories?

Journalists Source StoriesWith the development of the internet, social media platforms, and easier access to information online than ever before, one of the main priorities of the team at 24-7 Press Release is to ensure that all media representatives, including journalists, editors, online editors and reporters have a valuable resource by signing up to our press distribution service.

In the past, journalists relied heavily on their contacts books, the contacts of other journalists in their newsroom, and also the sheer slog of spending hours chasing down leads to source stories. The Web has changed this forever.

Access to information online means that the way journalists source stories has become a more real-time experience, and our clients appreciate that they need to have a visible and viable presence online to reach the media.

We work in partnership with journalists, editors and reporters to make their lives easier, give them great news stories from clients, and to increase our clients’ news distribution success.

Some of the ways journalists source stories now include:

Many media representatives now sign up to receive news stories by email alert – for example, we have over 5,000 journalists signed up directly to our network, as well as another 30,000 journalists through Associated Press and 90,000 journalists through PR Newswire’s journalist portal.

Journalists source stories through social media platforms, including Facebook, Twitter, LinkedIn and Google+ communities. Many news stories are now broken online and via social media, so journalists are used to collating story facts and contacts via social media platforms.

Most stories, in general, are now found by journalists via the Web through a combination of email alerts, RSS feeds, blogs and social media sites – which makes it imperative for you to market and engage your business there, too.

If a journalist is looking at a story sent directly to them, there are a few basic ways to get the message across – give them the relevant information upfront in a pitch with a concise press release and/or bullet points outlining the news angle.

Journalists also like catchy headlines that are also accurate, without being sales pitches or standard product promotions. Go for people-based stories where possible, and stick to one news point. The media loves brevity!

To get free hints and tips on how to provide the perfect press release to a journalist, simply visit here.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Getting Noticed By The Media – Key Information You Need To Know To Be Heard And Seen

Press Release WritingThe purpose of a press release is to influence people by changing their opinion, having people purchase a product or service or even voting for a particular candidate or issue.  This could include vendors your work with, online bloggers, the general public or of course, the media.  Reaching out to the media, for the majority of the time is through online communication like social media, news sites or email.  Seldom is communication through direct telephone or in person unless you know someone personally in the media to give your pitch.

A press release is an endorsed piece of information used for announcing an event, product or service, product change, management change or financial results that may be of interest to a reporter.  This is to wet their appetite and save you time if they contact you.

The truth is the majority of press releases are drier than sawdust and are not written well nor engage the reader.

“By Far, the most important part of a media release is the headline.  This is the main support of your story that dictates whether your reader continues reading or simply flips to the next story with a more engaging headline” said Michael Iwasaki, managing partner at 24-7 Press Release Newswire.  “We cannot emphasize enough that it is critical having a strong hook, more so than your competitors. A great example we saw from article in Forbes that got our attention? ‘News Report Ranks Top U.S. Cities for Bedbug Infestations’. Does this not make you want to read the story? Of course it does, because it plays off your emotions as they know you will want to see if you’re  in one of those cities!” continued Iwasaki. A social media hint. Your headlines are shared on places like Google Plus, Twitter and Facebook. Do not repeat the headline in your first sentence.

For the body, it is all about the details. Going deep and making sure your homework is done. Avoid jargon that reporters may not understand and avoid a sales pitch. Get permission and use quotes from recognized, credible 3rd parties.  This is instant recognition. Less is better. Ideally, keep stories under 400 words and make sure if you are using a boilerplate, make sure your information is current brief and accurate.

Distribution of your press release is the final step.  Using a credible service that has been in business for a long time with a good reputation and recognizable distribution partners is ideal. This saves you the time and effort of trying to reach out to all the necessary media points in your industry.  You may pay a little more, but your message will get to the right places.  24-7 Press Release Newswire (http://www.24-7pressrelease.com) with their Mass Media Visibility package partners with credible distribution outlets including PR Newswire and Associated Press.

Once your press release has been distributed by your vendor of choice, you will hopefully reap the results you are looking for.  If you talk to anyone in the media, they will recommend letting the journalist reach out to you.  Don’t try to reach out to them. This may turn them off.

Giving Away Freebies Could Be Detrimental To Your Start-Up, Google and Apple Acquisitions and Malware in Target Point of Sales Machines

Google and AppleWith any type of business, particularly start up businesses running so tight on cash these days, a closer insight is looked at with regards to giving away “freebies” at conferences.  The way to succeed at a conference, when giving something away, is to give something away that is related to your business, that does not cost a lot that could potentially be not only engaging, but through social media engagement as well.  To potentially spend thousands of dollars on “freebies” that people are only going to throw away when they get home from the conference could leave a company teetering if not financially secure. Read about this and more on our Google Plus page here.

Were you aware of Google’s latest acquisition?  Check it out here… Google just acquired Nest on Monday for an astonishing $3.2 billion.  The most expensive acquisition by Apple in the last while was Anobit for $390 million and Authen Tec for $356 million.  That being said, according to Mashable, it would appear Apple has nearly three times the cash reserves that Google has, at $147 billion!

This one may be older news, but you were aware of the issues of recent that haunted Target with a data breach.  According to an article on Mashable, the CEO of Target, Gregg Steinhafel cited “malware installed at our [point-of-sale] registers” while advising “significant changes” would be to come.

Follow us on our Google Plus page and be kept up to date on the latest industry news, press releases and more!  Find us at:

https://plus.google.com/b/102407570192669005922/+247pressreleasepr/posts

 

Tracking Your Press Release and Clipping Services — What is a Clipping Service?

News ClippingsAt 24-7 Press Release Newswire (http://www.24-7pressrelease.com), we have had a few inquiries about one’s press release that was just distributed.

Typically, this used to be a very manual and expensive process that could, at the time cost upwards of $1,000 to track a single press release. This was a tool that was only used by “large corporation” types that had deep pockets.

I read a humorous piece from Myntpr, which is really not too far from the truth as to what and where the term “clip” originated.  The article, which was a humorous read says “part of a PR person’s job (OK, usually the interns) was to actually read dozens of newspapers each morning – real, physical newspapers that get ink all over your fingers and everything – and cut out (or “clip”) articles that mentioned their client, paste these clips onto a sheet of paper, photocopy all of these articles and fax them to the client. It was called “doing clips”.

This would be not too far from what a “CLIPPING SERVICE” used to do, and why they were so expensive, mainly because of the hours put in, prior to the digital age.

A more specific and modern explanation, for a clipping or media monitoring service would be from WikiPedia (http://en.wikipedia.org/wiki/Clipping_service) which states “A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial opinion, specifically or widely. These services tend to specialize their coverage by subject, industry, size, geography, publication, journalist, or editor. The printed sources which could be readily monitored greatly expanded with the advent of telegraphy and submarine cables in the mid- to late-19th century; the various types of media now available proliferated in the 20th century, with the development of radio, television, the copier and the internet. Though media monitoring is generally used for capturing content or editorial opinion, it also may be used to capture advertising content.”

So what is one of the best ways to track a press release online?  One way to help, which is inexpensive, and perhaps not the most complete accurate way (it is tough to really replace a human), would be through the use of Google Alerts.  Here you can type in your Company name and be alerted when news about the company is mentioned.  The problem with this is you may have variations of how your company is spelled and what context it is used.  Never the less, for a free service, it can give you a little insight.

24-7 Press Release Newswire Increases Distribution Through Partnership With Associated Press…

24-7 Press Release Logo 224-7 Press Release Newswire, press release distribution service is excited to announce a new distribution agreement with Associated Press, (a worldwide news source leader).

This move will allow our clients to benefit from increased exposure through distribution of their news to AP’s journalists and editors.

Stories distributed to AP are accessible to more than 30,000 journalists at publications throughout the US, reaching more than 1,300 newspapers domestically.

Check out the press release: http://www.prnewswire.com/news-releases/24-7-press-release-newswire-and-associated-press-enter-into-distribution-agreement-225943391.html