Earn Guest Blogging Opportunities to Promote Your Brand Online

Another fantastic blog post from the fantastic folks over at http://www.brickmarketing.com. Nick Stamoulis is the President of Brick Marketing, a Boston SEO company.  For more information please call 781-999-1222 or visit http://www.brickmarketing.com.

In order to compete online, businesses today need to have a content marketing strategy.  Without content that is published and shared online, it is difficult for prospects to find you.  Every industry is competitive online, and the businesses that come out on top are the ones that are creating quality content on a regular basis.  Content improves brand visibility, builds inbound links, generates website traffic, and supports a social media strategy.  The best places to share content are websites that target audience members visit on a regular basis, such as other industry blogs.  Guest posting is a great online marketing strategy, but it takes work to earn a guest blogging opportunity on a quality blog.  Here are some guidelines to follow to achieve guest blogging opportunities:

Keep your own blog active

The first thing a blogger will look at in order to determine whether or not to publish a guest post from you is your own blog.  Is it active?  Are the posts worth reading?  Do you have a following?  If the answer to any of these questions is, “no”, you may have a hard time convincing them to allow you to post on their blog.  Your own blog should always be your top priority.  A quality blog that is updated often will establish credibility in the industry and among other bloggers.

Find the right blogs to submit to

There are plenty of blogs out there that will accept guest submissions from just about anyone that cover a wide range of topics.  It’s best to avoid those blogs and spend some time researching the ones that are more related to your niche and have a better chance of generating traffic to your site.  It takes time to write a guest blog post, so you want it published somewhere that will matter.  To find blogs, you can start by browsing blog directories or conducting a search.  Also, take a look at websites owned by social media followers and the people that comment on your blogs.

Establish a relationship

Once you have a decent list of blogs that are worth submitting to, it’s time to establish a relationship with the blog owners.  Follow them in social media and share and re-tweet their content and write thoughtful comments on their blog posts in order to get noticed.

Inquire about guest posting opportunities

Once you’ve communicated with a blogger and established a relationship with them, create your “pitch”.  You’ll never know until you ask.  You may need to sell your writing ability or provide a proposed blog post.  Make sure that it’s good!

Follow up

After you’ve submitted a guest blog post, you’ll need to check in to see if it’s been published.  Often, guest blog posts don’t go live immediately.  Find out what the timeframe is.  If a significant amount of time goes by, feel free to follow up and ask what the status is.  If you don’t hear back or they can’t publish the post for some reason, simply submit it somewhere else.  There are plenty of opportunities for good blog posts, they won’t ever go to waste!

About the Author:

Nick Stamoulis is the President of Brick Marketing, a Boston SEO company.  For more information please call 781-999-1222 or visit http://www.brickmarketing.com.

Press Release Writing Tips To Improve SEO

We received some excellent information from Nick Stamoulis, president of Brick Marketing, an SEO Company offering content marketing services.  Please find some tips to improve SEO from http://www.brickmarketing.com

Article from Nick Stamoulis, http://www.brickmarketing.com

Press Release Writing Tips to Improve SEO

An important part of SEO is building inbound links to your website from trusted sources.  In order to achieve these links, you need to create content that other websites will want to share.  Other websites aren’t just going to link to your site for no reason.  Content that is typically shared on other sites includes guest blog posts, articles, and press releases.  Press release distribution can be a great link building tactic since the links are primarily coming in from news sources.  In addition to improving a link portfolio, a well written press release that gets picked up in news outlets can improve brand awareness and generate traffic back to your website.  To improve your press release efforts for SEO, follow these guidelines:

It must be newsworthy

The goal of a press release is to get picked up by as many news outlets as possible.  If your press release doesn’t include anything newsworthy and is just a weak attempt at getting some links, it won’t be picked up. Don’t waste your time.  If there is nothing newsworthy going on in your company, don’t write a press release.  Instead, spend your time writing a blog post or an article.

Distribute through a paid service

As they say, you get what you pay for.  If you are only submitting press releases through free services there isn’t much benefit.  A paid service will improve your exposure and allow you to do more with your press release (include links and images, choose a day and time when it will be published, etc.).  Prices vary depending on which “extras” you choose.  If the news is big, it’s worth the extra cost to get it seen by as many people as possible.

Incorporate keywords

Online press releases are indexed by the search engines and can be found in an organic search result so it’s important to incorporate keywords that searchers would use to find your products or services.  Although, you don’t want to go overboard.  Write the press release for your target audience first and then naturally incorporate a few keywords where they fit.  Keywords are especially important within the title of the release.

Add links

If you are hoping to get an SEO boost out of an online press release, it’s important to include links.  Typically the free distribution services don’t allow links which is why it’s worth spending the money on a paid service.  Include a few links throughout the release, but no more than one link per 100 words.  Use the full URL of your website and a few anchor text links.  Don’t link to the same keyword over and over.  Vary it and link to the brand name so that it appears natural.

About the Author:

Nick Stamoulis is the President of Brick Marketing, an SEO company that offers content marketing services to clients.  For more information please call 781-999-1222 or visit http://www.brickmarketing.com.

10 SEO Facts That Will Blow Your Mind – Nick Stamoulis

I was looking around the web to find some basic straight forward information on SEO that I could share with those interested.  I managed to come across a fantastic article that hit the nail on the head.  Nick has an amazing blog loaded with information.  I wanted to share the article with you, here it is:

10 SEO Facts That Will Blow Your Mind

Writing by Nick Stamoulis

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Search engine optimization is one of those things that has created many different opinions on every single effort that is associated with the practice. Over the years there have been lots of different ideas and feeling surrounding the way people conduct search engine optimization but the reality is that there is more than one way to do.

Here is a list of 10 SEO facts that could blow your mind!

1. It is not invisible: You might not be able to put your hands on it right away but there are ways to physically see and feel movement. A search engine marketing company should be able to identify exactly what it is that they are doing each month. You should be able to physically see the efforts that have been conducted. If they tell you that it is their own secret recipe I would be very wary about this because there is no secret recipe when it comes to search engine marketing.

2. It takes time:
Regardless of what you do or how much money you pour into your SEO efforts your rankings are not going to grow over night. Things take time and if you are in a competitive space things might take even longer. You will see some movement fairly soon but cold hard rankings really don’t happen right away. You need to be patient and wait your turn.

3. Trickery does not work:
Try to get the idea of performing any trickery on your website out of your head because you could end up just landing yourself a penalty in the search engines. Black hat SEO only creates short winded rankings that never really stick around for the long term.

4. PPC does not help you rankings: If you are wondering if PPC advertising helps your organic rankings at all it doesn’t in any way. Even if you received a penalty on your website you can opt in to Google Adwords and fire of a PPC account.

5. You need millions of links:
False, you need good solid one way links pointing to your website that occur naturally. The ones that occur naturally are usually telling the search engines that you are an awesome source of information and for that you will be rewarded…overtime.

6. Pagerank is everything:
Another false here. Pagerank was created by Google to give a webpage power. That power does not mean you are going to rank or be successful. All it means is that you have received a high number in your toolbar for that particular page which ultimately really doesn’t mean anything to the outside world.

7. Nobody is partnered with Google:
If anyone ever tells you over the phone that they have a direct relationship with Google they are most likely lying to get the business in through the door. Nobody has a relationship with Google and if they tell you they do I would run far away.

8. Buying links is bad: People out there still seem to think it is ok to purchase a link for their website. The search engines have come out repeatedly to let the industry know that buying a link is very frowned upon. Sometimes however you can’t avoid it. For example you want to be in the Business.com directory and that costs $299 per/year. In situations like this it is ok but going through a text broker is not good and should be avoided at all costs.

9. Google analytics gives Google too much info:
Who cares if they know how many people clicked on your site? Google doesn’t care and they only use it to strengthen their search tool. If you are worried about them spying don’t be cutting corners on your website and everything will be hunky dory.

10. SEO is one time: SEO is a journey through the valleys and over mountains through the depths of the forests! No seriously it never stops. SEO is something that is constantly moving because it is the process of marketing your business online proactively.

There are many myths and legends about search engine optimization out there but you have to understand that not all of them are true or false. Your best bet is to read through credible sources online that are trusted and educate yourself as much as possible before you enter the world of SEO.

Nicks article says it all perfectly.  The complete article and much more information may be found at: http://www.searchengineoptimizationjournal.com/2011/01/12/seo-facts-mind

Thank you Nick!