Future Marketing Trends to Watch Out For in 2015

Is use of a press release still good for marketing?24-7 Press Release Newswire, a leading provider of press release distribution services online constantly pays attention to marketing trends, trends which may even be a few months out. During a research, we came across some future marketing trends for 2015 that we wanted to share as we felt they were valuable.  Check them out here.

Looking ahead – especially seeing as the New Year is rapidly approaching – it’s important for marketers, online marketers, PRs and marketing managers to look at the top predictions for marketing next year.

Some of the most interesting items, for us, to come out of the slideshow are:

In the USA, 25% of web users are mobile-only, never using a laptop or PC. – This is an incredible statistic, particularly if you are an online only retailer.  If you are not mobile ready by now, your competition is and is also far ahead of you!

Email marketing is going to remain an important part of the marketing mix. – Our take is that as long as people have email, these campaigns will never go by the wayside.

The art of storytelling through effective PR campaigns will remain critical. – This is huge.  At 24-7 Press Release News, we have started to see a pickup in the press release distribution industry.  As marketers and SEO individuals begin to put Panda and Penguin aside when thinking of a press release, they begin to see and experience the true value of a press release when integrated into their social media plan.  This means sharing your press release, posting to assorted communities and of course your blog.  Long gone are the days of keyword linking.  Content is king.

We know the importance of using valuable content and superb visual images in online PR campaigns, to create a memorable experience for the reader. The statistics back this up, especially for images.

One of our favorite maxims in delivering effective online PR is ‘don’t monitor the News, become the News’ – and consistent provision of News through online press release distribution helps our clients to move towards this goal.

There’s some really useful visuals, statistics and eye opening content in the slideshow – take a closer look here.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Public Relations, a Press Release and Advertising are Different

Over time,Journalists Source Stories public relations, marketing and communications professionals used to be able to send the right message to the proper audience at the appropriate moment. There were direct connections between journalists & media contacts with PR individuals. Over time and especially with the maturity of the Internet and of course, now, social media you end up with many companies taking it upon themselves to do their own PR. This is in hopes of saving a few dollars.

What is wrong with this approach? If you have a PR background and are familiar with the process, steps and the proper way to communicate your message then you are more than likely going to be fine. If you look at a couple of videos and read a couple articles and now think you are a PR expert, you may want to re-think your strategy.

Press release distribution used to be about getting a properly crafted message to the proper individuals in a way that they are used to receiving it. This includes the format of the press release. In today’s online marketplace, many make the mistake of treating a press release as an opportunity to sell their product or service, as an advertisement. This is not the correct way to go about distributing your press release.

In an article we came across over at Carter West PR, Sara delves further into the best way to maximize your exposure with your audience. At 24-7 Press Release Newswire, we were pleased to see that the use of press release distribution (amongst other methods) was at the top of her list. This also includes using a press release properly to maximize your exposure.

Sara also discusses some excellent information regarding content marketing and social media. We recommend you check out her post here.

For further marketing articles, includi9ng ‘Becoming an Editor’s Best Friend: Writing Something Newsworthy’, ‘Integrating Public Relations to Help Your Company Grow’, and ‘Press Releases: Building Blocks for Creating a Brand’, check out our PR knowledge base here.

The Top Digital Marketing Trends and Predictions for 2015 – Press Distribution Back On The Rise

Autumn is well and truly upon us already, and here at 24-7 Press Release Newswire, as experts in online PR and press release distribution online, our thoughts are turning to see what will be popular in 2015.

Being ahead of the pack is a critical consideration when looking to execute online PR campaigns, so we were pleased to come across this fantastic article,  which lists some of the top upcoming digital marketing trends and predictions for 2015 from global powerhouses in online marketing, blogging, PR, social media engagement and related areas of expertise. Click here to read the full article.2015 marketing

In a nut shell, some of the most interesting trends and predictions for 2015 include, for us:

  1.  The growth of integrated paid-for, social, PR, and shared content in 2015. This is one point that we certainly have witnessed first hand and that we have discussed in a couple of our last articles.  Not just using press release distribution to get your word out, however also including your social media component to complete your content strategy.  This means blogging about your press release after it has gone out and engaging others to comment and make comments about your press release as well.
  2.  The continued popularity of accessing content and images via smartphones.  Again, smartphones and mobile devices will continue to be the majority of users and having content and images that are mobile friendly are a must.
  3.  The increased importance of a solid digital marketing strategy. Although term has remained constant over the years, the methodology and strategy behind digital marketing continues to evolve.  No longer is a digital marketing strategy a few banner ads.  It is the whole world of online content, social networks and incorporating your social network tools into your overall marketing strategy with content that is valued by your audience.
  4.  The need to provide answers to customers’ questions using social content. Having a presence in the social network world is not enough.  Keeping content up to date is not enough.  You now also have to interact with your customers through your social media in a timely fashion.
  5.  The growth of marketers utilizing simpler strategies for better PR reach. This may be as simple as distributing a press release, sharing the press release link on all your social media channels and asking for feedback on what your customers think. Engaging your audience.  Don’t forget about your blog as well!  Making reference to your social media to and from your blog and press release are also integral in a successful campaign.  It is not just one individual tool, it is a concert of all the tools working in harmony.
  6.  The realization that in 2015, all customers expect to see value from content. In the press release distribution industry, we still see individuals that submit a press release that sounds like either an advertisement or a rant. Unfortunately, these are also rejected because they are of little value to any audience.  Whether it is writing a press release an article or a blog post, content into 2015 will continue to be king.

Although we have added a few of our own comments (that we have seen from being in the industry), it truly is a must-read article – and if you value your online PR reach, impact and effectiveness, please check it out here

For other tips and information about how to write a successful press release and maximize your press distribution, click here. To find out more on how to use a press release as a building block for creating a brand or the best ways to integrate with your marketing, click here.

Three Ways to Generate More Publicity and Reach for Your Online Press Distribution

Make your story stand out.

Make your story stand out.

At 24-7 Press Release Newswire, we’re committed to seeing our clients gain more success, more reach, and more publicity for their brands, services and products via online PR distribution of press releases.

Generating more publicity for your PR is now easier than ever before, thanks to the impact and reach of effective PR campaigns.

This useful article highlights a few simple strategies which businesses can incorporate into their digital PR efforts to maximize the chances of the right audience seeing key messages online, including:

  1.  Newsjacking – jumping on the back of trending topics online is a great way to enhance the reach of online PR.
  2.  Product promotion – effective product placement and promotion via digital PR campaigns is a great way to increase the reach of any online PR delivered.
  3.  Mix traditional and digital PR – utilizing old and new ways of executing PR campaigns helps to reach the largest readership possible.

With point number 1 in mind, we have seen successful campaigns where people have used this strategy and shared the information socially to create a strong buzz for their own news.

It’s a great article, simply and clearly provides case studies in how to generate more publicity for your PR – and, crucially, the article also stresses the importance of utilizing digital channels for effective contemporary PR.

At 24-7 Press Release Newswire we advocate harnessing the power of the Web for powerful online PR campaigns, and our press release distribution services enable this.  By partnering with established, quality news services like PR Newswire and Associated Press to name a couple, we ensure your news gets to the right key people.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Are You Integrating Press Release Distribution and Your Social Media Together? If Not, You Should Be! Here is Why…

PR For Your Business“Press release distribution has changed more in the last 5 years than in the previous 50 years” comments Michael Iwasaki, managing partner with 24-7 Press Release Newswire. “The last 18 months in particular have been extremely significant for the way online news is now handled, distributed and viewed.” continued Iwasaki.

Many of these changes have become more apparent because of how search engines now look at and handle content. If you distribute a press release that is of poor quality, it is now likely to be flagged as ‘thin content’.  This is fantastic because it has created a drop off of poor press release content where people were trying to spam the search engines with keyword links.

People are starting to understand that a well written press release distributed to credible news channels still has huge value. This is especially true when they integrate this with their social media.

At 24-7 Press Release Newswire, when a customer distributes a press release, we encourage them to share their press release link on their social media. We can clearly see the businesses that do this and the ones that do not. The number of social shares on one that has been posted to active social media accounts is significantly greater. This is also beneficial because by doing so, you are updating your own audience of followers and alike. You also never know what journalist or blogger may be looking at or following your social media channels.

So what should you walk away with after reading this? Press release distribution has changed from just sending out a press release and being passive, to sharing that link on all your social media channels (blog included) and engaging your audience to participate in comments. This will maximize your exposure not only through the company you used to distribute your news, but to your own direct audience.

How to Measure Your Online PR Success Rate in a Digital Age

Press Release Metrics and Performance tracking.

Press Release Metrics and Performance tracking.

With our focus firmly being around online PR and the press release distribution of news, at 24-7 Press Release Newswire,  we keep a close eye on ways in which our clients can increase the reach and measurement of the success of their online PR.  In this day and age, creating a successful campaign is a must because of so much competition and noise.

And with that in mind, we came across a really interesting article here, which examines different ways to measure the success of PR campaigns delivered across the internet.

The article discusses traditional methods of measuring PR, newer tools and techniques for calculating the reach of online PR, as well as highlighting how the use of Indexing is becoming more popular for digital marketers. For those in the food industry there is an excellent example of what needs to be considered for a magazine type ad.  That being said, the same considerations are applicable to almost any industry.

For us, there are three key elements to increasing online PR success:

  1. Get the message right – make sure that your PR content is strong, with useful content, and interesting information for your readership.
  2. Get the medium right – make sure that your online PR is being delivered to the right audience at the right time, in a way they want to receive it.
  3. Get the messenger right – make sure that your online PR distribution hits the largest number of relevant readers. Using a service like ours guarantees this.

The article is well worth a read, and contains some great ways to consider the effective measurement of your online press release distribution efforts.  By not having the right information and contacting the right individuals could potentially be damaging.

We found it a fascinating read – we hope you do, too!

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

The Link Between Online PR and Social Media Marketing – Proven!

Social Media PRAt 24-7 Press Release  Newswire, we’ve seen the increasing link between online PR and social media marketing in the last 12 months – and it’s getting more critical as 2014 races on.

As a well-established provider of online press release distribution and online PR services across the world, seeing the growing prominence of social media marketing – and how this affects the success of online PR campaigns, has become a highly important factor in achieving impact and reach online.

We came across an interesting article here from the excellent social media information network and blog at Bufferapp.com, which highlighted a few surprising statistics about social media marketing and the effect it has on gaining attention online:

 

* Your biggest advocates on social media also have the fewest Followers.

* According to the Mention website, 91% of mentions come from those with less than 500 Followers. Most of these are potential Brand advocates.

* Fewer than one in 10 of every mention will come from a ‘Power User’, or someone with a large number of Followers.

* There are six well-defined communication networks on Twitter – check out the visual here.

* Original, well-written content still outperforms visual content: however, visuals are a very important part of the marketing mix. Ideally, written content with visuals works best.

* Over half of marketers (58%) claim written content is their most important form of social media content. Only 19% of marketers voted visual content as the most successful pat of their online marketing campaigns.

* Brands have less than 60 minutes to respond to customers on Twitter to be effective – check out the visual here to find out why.

* Do re-tweeting late at night, ideally between 10-11pm: this is effective because share volumes are lower and the chance of gaining attention is higher.

* Facebook promotions work best on Fridays – a social intelligence report from Adobe demonstrated that when posted on Facebook on a Friday, content received more Likes, more Shares, and more Comments than any other day.

* The Top 3 social media sites for driving traffic are Facebook, Pinterest and Twitter.

* Visual content is increasingly important on Facebook, helping to drive 87% of all engagement on the platform.

 

Check out the full article here – there’s some excellent social media statistics to be aware of when you’re planning your next online PR campaign.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Top Seven Tips for Effective Press Release Effectiveness

Press Release WritingAt 24-7 Press Release, we came across an informative article (hyperlink with http://www.toprankblog.com/2005/10/lowdown-on-press-release-optimization/) that made some great points about the benefits and relevance of press release optimization.

As a leading provider of online press release and news distribution, this is a subject very close to our hearts, and one that is more important than ever before when considering online PR.

Remember that press release optimization is no longer simply about linking keywords – Google can now tell the specific words within an online press release, and even within the press release title itself.

Another key element is to ensure that your press release is written for a human audience, and that the press release content is useful and engaging – for further hints and tips on this, please visit here.

Sometimes, we see press release headlines that are pure jargon and keyword mumbo-jumbo. The essential thing to remember is to write a quality press release that people gain value from – and want to share around their social and online networks to increase their usefulness to their connections.

Our top seven tips regarding press release optimization are:

1. It’s not about writing and publishing an online advertisement, then calling it a press release.

2. Writing a press release packed with information and attribution from experts within your business delivers long-term value for press release optimization.

3. Optimizing is a horrible word – why not consider it as simply writing a press release that will get attention with the media, bloggers and your targeted audience instead. Optimizing has the connotation your sole purpose is for search engine enhancement.

4. Keep the public readership and journalistic audiences updated regularly – but only if your press releases have something meaningful to say or add online.

5. Only include one or two hyperlinks in your press release, to ensure that any visits from the content are really worthwhile destinations for the reader. Do not include keyword rich links.

6. Remember that you’re writing a press release and not a blog post – both are very different ways of writing online, and should be constructed appropriately.

7. Share your online press release link throughout your social media networks – 24-7 Press Release does this throughout our social media platforms and profiles, but you should be doing it too, to increase the readership rate for your online PR.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

24-7 Press Release Newswire Announces Our Gift to You on Our Tenth Anniversary – A New Site Packed with Impressive Features

24-7 Press Relesae Newswire New SiteWe are excited to announce that, to celebrate our 10th year of service, we have re-launched our site. It is now packed with new, exciting features designed to enhance distribution and make the submittal and distribution process more intuitive and efficient for users.

We have added additional news partners to bolster distribution, including Associated Press, more than 150 television stations most who post news directly to their websites, Acquire Media and many other industry-specific websites.

For users, the crowning glory of our new site is the Media Desk – a feature-loaded hub for journalists, bloggers and readers to use in tracking, searching and following stories of interest, through various search capabilities.

Statistics will be enhanced as we will offer a way for companies to see not just how many hits their release received, but also the source of those hits – whether it be journalists, bloggers, consumers, freelance writers, etc.

We have also significantly increased our social media sharing tools, and have enhanced our news widget for easy inclusion in your own website (including the ability to tailor the design and feel of the widget to integrate smoothly with your own site’s theme).

Marketing and PR agencies can take advantage of our Agency PReferred program, which offers discounts and priority customer service rates to those customers submitting high volumes of releases for their clients. Additionally, tools such as the address book and image bank allow agencies to easily submit releases for different clients without having to re-enter or re-upload information each time.

“We have spent the last two years listening to what our customers want, which is better distribution to media and journalists, more social media interaction and better visibility. And this re-launch is our way to give our customers what they’ve been asking for,” said Michael Iwasaki, Managing Partner with 24-7 Press Release Newswire.

Save on your press release with these two coupons that expire June 30, 2014:

http://www.24-7pressrelease.com

blgnew139 – Save $30 OFF our $139 Integrated Social Media Pro package

blgnew89 – Save $20 OFF our $89 PR Network Plus package

Have You Heard of ‘The Snackable Press Release’?

According to ‘Statistic Brain’, in 2013, the average attention span of a human dropped from 12 seconds (in 2000) down to eight seconds in 2013.  What is the attention span of a goldfish? Nine seconds.

SnackableYour press release needs to be snackable to be read, picked up and shared through social media. This means your press release needs to be short, to the point and written in a manner that is flexible to your audience (in this case, journalists and bloggers). Adding an image breaks up text and is highly recommended. Even if it is a stock image related to your industry, product or service.

– Your headline needs to be on fire! Low word count, asking a question and perhaps listing an odd number of tips on your topic.

– Make sure your press release is worth sharing and engaging. Would you share it if you read it?

– Visual. Include an image, even if you buy a stock image that is related to your industry.

– Comprehensible. Ensure your average person will be able to understand your message.

– Call to action. Include your contact information in the body.

Times have changed. Attention spans are shortening. Journalists and alike are inundated with information. A good rule of thumb is that a shorter press release is better than a longer one and has a greater chance of being read or used to fill a small column.