- Planning a content marketing strategy.
- Incorporating the use of a press release distribution service (like 24-7pressrelease.com) to help draw visibility to your content.
- Have you even engaged in social media efforts?
- Even if you are a neighbourhood business, you need to be writing content. If you are not publishing meaningful content; and your competition down the block is, guess who will have increased online visibility? If you don’t think this is important, you better wake up to 2016 because 81% of shoppers conduct online research before they buy!
We want to jump directly into our 3rd point; social media. We cannot believe the number of business owners that, in this day and age have not engaged in social media within their marketing efforts. You expect this train of thought would be left to those over the age of 50. Many of these business owners that I know who fit into this category are well below that age. This is something that is shocking.
What are the basic social media accounts you should be setting up? The top accounts should include Facebook (a business page, also where you can post your press releases too), a Twitter account and Google Plus. It takes only a few minutes to set each one up. It is NOT a scary experience. It is easy and straight forward.
Let’s get back to my first point, planning a content marketing strategy. Once you are over the hurdle of getting out of your comfort zone and doing this, the rest is fairly easy. You need to become an expert in your industry or business. You need to write articles and perhaps even some press releases that you can distribute to increase your online visibility. That being said, when distributing a press release, 24-7PressRelease.com encourages you to only distribute content of value.
When you plan your content marketing strategy, you will want to have a series of articles & press releases lined up. Generally 4 months in advance is a good target, even if you only have a general title (or theme) with some bullet points sketched out. You need to know how to interlace your posts between where you post your articles on your website and your social media and from your social media back to your article. This is also something you will want to do after distributing a press release. Post it to your social media and make reference to where your press release may be found.
Here is the deal. Content is king. If you are publishing content that your audience (or customers) can engage in, they will more than likely share this content across their own social media. In turn your customers will have friends and family that may reference your information and become familiar with your brand or product. This does not even get to the point that social media may be triggers for search engines and help with rankings. Why do you think that when you perform a search online, the big social media sites tend to surface closer to the top?
Over the last couple of years, 24-7PressRelease.com has been focused on helping our customers become savvier with their marketing efforts which include tips for everything from press release distribution, to creating great content and the timing of when you send your press release out.
We encourage you to visit our library of over 30 excellent pieces to help you become more visible online than your competition.
A few pieces include:
5 Ways to Engage With Your Audience Through Your Press Release – Press releases perform well based on myriad factors, but one of the most important is engaging your reader. If you do not capture the reader’s attention right from the start, they will click away from your press release and onto someone else’s very quickly.
Leveraging Social Media to Maximize the Reach of Your Press Release – Post a link to your press release to your followers on Google Plus, Facebook, Pinterest, LinkedIn or Twitter.
When Disseminating a Press Release, Quoting an Industry Expert Who Can Vouch for You Can Further Validate Your Brand and Earn Trust in Your Marketplace – Those who write extremely good content that is valued by their audience will continue to receive media attention and thrive; those who don’t will see their information fade into the background, reaching a smaller and smaller audience.
Distribution of Your Press Release is Pointless Unless You Have Good Solid Content. Stats and Data go a Long Way. Here’s How to do it Right! – You have approximately 1.75 seconds to grab the attention of your audience. This could be a journalist/reporter, blogger or customer.
These and many more informational pieces may be found through the knowledge base at 24-7PressRelease.com. Become that expert in your industry. Share your knowledge & tips. Get into the social realm. Increase your online visibility. If you haven’t already started a strategy, by following some of these tips and information you will be sure to increase your presence through search results faster than by not.
A leader in online press release distribution, www.24-7pressrelease.com established in 2004, continues to bring on new customers; not because we offer a fancy new website that looks techy, but because we offer a great valued product. We do not claim to offer the Cadillac solution (we leave that up to the PR Newswires of the world). We also do not offer a Ford Pinto solution. 24-7 Press Release provides excellent, middle of the road, great value press distribution packages which are fair in the pricing.