Content Marketing and Press Release Services, Putting all the Pieces Together; Tips and Information to Assist Your Marketing Efforts From 24-7PressRelease.com

Content marketingWe have written many articles about it.  24-7 Press Release Newswire has assembled enough information and reading to educate you on the following:

  1. Planning a content marketing strategy.
  2. Incorporating the use of a press release distribution service (like 24-7pressrelease.com) to help draw visibility to your content.
  3. Have you even engaged in social media efforts?
  4. Even if you are a neighbourhood business, you need to be writing content. If you are not publishing meaningful content; and your competition down the block is, guess who will have increased online visibility? If you don’t think this is important, you better wake up to 2016 because 81% of shoppers conduct online research before they buy!

We want to jump directly into our 3rd point; social media.  We cannot believe the number of business owners that, in this day and age have not engaged in social media within their marketing efforts.  You expect this train of thought would be left to those over the age of 50. Many of these business owners that I know who fit into this category are well below that age. This is something that is shocking.

What are the basic social media accounts you should be setting up?  The top accounts should include Facebook (a business page, also where you can post your press releases too), a Twitter account and Google Plus.  It takes only a few minutes to set each one up. It is NOT a scary experience. It is easy and straight forward.

Press releases, social media & content marketing.

Press releases, social media & content marketing.

Let’s get back to my first point, planning a content marketing strategy.  Once you are over the hurdle of getting out of your comfort zone and doing this, the rest is fairly easy.  You need to become an expert in your industry or business.  You need to write articles and perhaps even some press releases that you can distribute to increase your online visibility.  That being said, when distributing a press release, 24-7PressRelease.com encourages you to only distribute content of value.

When you plan your content marketing strategy, you will want to have a series of articles & press releases lined up.  Generally 4 months in advance is a good target, even if you only have a general title (or theme) with some bullet points sketched out.  You need to know how to interlace your posts between where you post your articles on your website and your social media and from your social media back to your article.  This is also something you will want to do after distributing a press release. Post it to your social media and make reference to where your press release may be found.

Create awesome content and increase your online visibility.

Create awesome content and increase your online visibility.

Here is the deal.  Content is king.  If you are publishing content that your audience (or customers) can engage in, they will more than likely share this content across their own social media.  In turn your customers will have friends and family that may reference your information and become familiar with your brand or product.  This does not even get to the point that social media may be triggers for search engines and help with rankings.  Why do you think that when you perform a search online, the big social media sites tend to surface closer to the top?

Over the last couple of years, 24-7PressRelease.com has been focused on helping our customers become savvier with their marketing efforts which include tips for everything from press release distribution, to creating great content and the timing of when you send your press release out.

We encourage you to visit our library of over 30 excellent pieces to help you become more visible online than your competition.

A few pieces include:
5 Ways to Engage With Your Audience Through Your Press Release  – Press releases perform well based on myriad factors, but one of the most important is engaging your reader. If you do not capture the reader’s attention right from the start, they will click away from your press release and onto someone else’s very quickly.

Leveraging Social Media to Maximize the Reach of Your Press Release – Post a link to your press release to your followers on Google Plus, Facebook, Pinterest, LinkedIn or Twitter.

When Disseminating a Press Release, Quoting an Industry Expert Who Can Vouch for You Can Further Validate Your Brand and Earn Trust in Your Marketplace – Those who write extremely good content that is valued by their audience will continue to receive media attention and thrive; those who don’t will see their information fade into the background, reaching a smaller and smaller audience.

Distribution of Your Press Release is Pointless Unless You Have Good Solid Content. Stats and Data go a Long Way. Here’s How to do it Right! – You have approximately 1.75 seconds to grab the attention of your audience. This could be a journalist/reporter, blogger or customer.

These and many more informational pieces may be found through the knowledge base at 24-7PressRelease.com.  Become that expert in your industry. Share your knowledge & tips.  Get into the social realm.  Increase your online visibility.  If you haven’t already started a strategy, by following some of these tips and information you will be sure to increase your presence through search results faster than by not.

A leader in online press release distribution, www.24-7pressrelease.com established in 2004, continues to bring on new customers; not because we offer a fancy new website that looks techy, but because we offer a great valued product. We do not claim to offer the Cadillac solution (we leave that up to the PR Newswires of the world). We also do not offer a Ford Pinto solution. 24-7 Press Release provides excellent, middle of the road, great value press distribution packages which are fair in the pricing.

 

Press Release Distribution at 24-7 Press Release Newswire, What are the Differences?

24-7 Press Release Newswire Press Release Distribution PackagesAs of recent our 24-7 Press Release Distribution customer service centre has received a number of enquiries about the difference between two of our top end press distribution packages. This would include our Integrated Media Pro and Mass Media Visibility packages. Information on these press distribution packages may be found here (http://www.24-7pressrelease.com/price_plan_imp.php)

To start with, both packages are truly excellent press packages for reaching the media and increasing your online visibility. The more extensive difference is our Mass Media Visibility press distribution package includes distribution through PR Newswire. The added distribution includes their 4,500 websites, databases and online services. Some of these services include Yahoo Finance, MSNBC, MarketWatch and the Bizjournals. This means exceptional distribution for a reasonable price.Press Release Distribution Packages

Both packages offer your press release to be made available to the 30,000 journalists at the Associated Press. Both packages also offer next day distribution, image attachments and inclusion to our media desk for journalists & bloggers. Our media desk may be found at http://mediadesk.24-7pressrelease.com.

So when should you choose which package?

We typically advise our customers if your press release requires publication through Yahoo News (for extra enhanced news exposure), or MSNBC, then select the Mass Media Visibility package. Another question to ask is ‘can you truly see your press release published in a paper like The New York Times? Do you honestly believe you have something so unique or ground breaking, that The New York Times would take notice? Is the quality of your writing up to par with what you would find in a major publication like that? If you are in doubt or not sure of the quality of your press release, acquire a second opinion. This could come from someone like a colleague or friend.Purpose of Press Release

Does 24-7 Press Release Newswire distribute news, or make your news available to major publications like The New York Times or USA Today? Yes. Do we guarantee that your press release will be chosen by them and that you will be contacted by a journalist from a major publication? No, we do not. This may seem fairly obvious; however we would not be publishing this if we did not receive a large number of inquiries to warrant writing this.

To be clear, we are not saying that major publications would not look at a ‘smaller business’ press release, or new start-up news, however the reality is they prefer mainstream business news from major known corporations.

Another reason to choose our Mass Media Visibility package is the dual reporting you receive when your press release is distributed. Two reports are sent, one for PR Newswire and one from 24-7 Press Release Newswire.

Many of our customers typically alternate between the Integrated Media Pro with the Mass Media Visibility package to maintain their exposure. One week they may use one package, a few weeks later, they may choose the other package.

No matter what press distribution package you select, you must always ensure a top quality written press release. Anything less than remarkable (this includes a catchy headline), may be lost in the masses.

We strive to keep you up to date with the latest information on press release writing styles, marketing tips (content marketing included) and of course, what is happening in the world of SEO. We encourage you to frequently visit our PR Knowledge Base Distribution packages that are affordable.(http://www.24-7pressrelease.com/kb_articles.php) to be kept up to date on the latest. A few headlines worth taking note of include:

These are just a few recent tips and information to help you succeed with your campaign. PDF writing tips may be found here:

24-7 Press Release Newswire is a privately held news distribution company that works with marketing and public relations companies locally and internationally to help better service their customers by providing effective, affordable solutions for news distribution.

News is distributed through a multi-channel process to major news outlets, journalists, online social media and bloggers through its network of partners and journalists including Associated Press, PR Newswire, AllVoices, Acquire Media, Financial Content to name a few.

Being in the press distribution business for over 12 years, the company celebrates its position as one of the leading press release distribution services offering high-quality distribution at a moderate price point, making it accessible to all sizes of business.

Content is More Important Than You Think – Tips You Should be Aware of Before You Distribute Your Next Press Release.

Don't let your next press release be another star in the sea of stars in our galaxy.  Make it stand out.

Don’t let your next press release be another star in the sea of stars in our galaxy. Make it stand out.

The more news content that fills the web, the more creative you must become when writing your press release. Do you think your press release will be the only one to hit the wires in the morning? Sorry to disappoint you, however your next press release is one of hundreds of thousands that go out in a given day. Think of it as just being just another star in the galaxy. What is going to give you that extra glimmer?

It is no longer a world of ‘send it and they will read it’. In fact, that world has not existed in a long time. Too make things more complex, it is not enough to have your audience simply read what you have written. You probably want them to take action.

Using an enticing headline is a good start. This could be asking the user a question that gets into their head such as if you are targeting a parental audience, the question of ‘Are you a Responsible Parent?’ – It is in the nature of most people require positive affirmation, so, you grab their attention because of their curiosity to ensure that they are indeed a good, responsible parent. Take it another step further by adding a simple statement like ‘Find out by taking this quiz’. This again adds an element of curiosity and a challenge that people like.

From this headline, you could lead into a short story talking about some irresponsible parents. Why would someone want to read about ‘irresponsible parents’? The same reason people slow down for car accidents and watch the news.

Simple headlines for a press release like ‘ABC Widgets Announces new Director of Communications’ no longer cut it unless ‘ABC Widgets’ is a major international corporation that is publicly traded on a major stock exchange.

Other content you could incorporate into a press release is content that provides resources to your audience.   Perhaps tie this into numbered lists like. ‘Here are 7 of our top resources for becoming the best parent in the world’.

Keep your content meaningful and interesting to your audience and don’t forget to add your call to action. The online world is changing and you need to be that slightly taller blade of grass to stand out in the field of news that inundates journalists on a daily basis.

Looking to send out a press release?  Check out our distribution packages at: http://www.24-7pressrelease.com/price_plan_imp.php

Launched in 2004, 24-7 Press Release Newswire changed the landscape of the press release distribution industry by offering affordable, effective press release distribution to businesses of all sizes looking to increase their presence and awareness.

 

Press Release Distribution During the Holidays & Becoming an Editor’s Best Friend…

gas pedalJust when you thought it might be time to put the brakes on for your marketing efforts over the holidays, you may actually want to think about stepping on the accelerator.

News distribution company, 24-7 Press Release Newswire (http://www.24-7pressrelease.com), have just published an article on our main site discussing the benefits of distributing a press release during the holidays. This article also includes a couple of key dates you will want to avoid.

Read about it here: http://www.24-7pressrelease.com/article/16/247-press-release-newswire-press-release-distribution-during-the-holidays-why-this-is-a-prime-time-for-distributing-a-press-release-plus-some-dos-and-donts

So, how well do you really know journalists in your industry or region? Not that well? You may want to consider getting to know them. On top of that, when you do send them your press release, you will want to make sure that you follow these five factors that will help make your press release newsworthy. Read about them here: http://www.24-7pressrelease.com/article/14/becoming-an-editors-best-friend-writing-something-newsworthy

During the holiday, just because people are not physically present in their chair in an office, does not mean that they are not reading news and have access from home. When everyone else is letting off the gas, press the accelerator and be seen!

The Top 100 Digital, Marketing, Comms and PR Blogs of 2014

PR For Your BusinessWe spend a lot of time monitoring the Web at 24-7 Press Release News and as 2014 is drawing quickly to a close, we’ve been considering some of the most useful online resources, blogs and interesting websites for our clients to gain value from.

And we also came across a fantastic article here, listing the Top 100 digital, marketing and communications blogs of the previous year. It’s a brilliant resource! A listing that everyone in PR or marketing should know about.

For us, anything that enables our clients to increase their knowledge, and then provide more powerful online PR campaigns is what it’s all about.

One of the most important things, we feel, from reviewing the leading blog resources highlighted in the Top 100 article is that all good blogs – whether they’re covering marketing, communications, digital marketing, PR, online PR, or all of the above – are providing strong, useful, valuable content for readers.

This is a critical consideration when planning your online PR campaigns for 2015: is your PR content delivering real value to your target audience?

The Top 100 list is a great resource, and we’ll be hoping that our readers find it valuable beyond 2014. Our leading online PR distribution blog is also worth a closer look.

Are you preparing your next press distribution campaign? If so, you may want to check out our resource knowledge base library on our website here to here to assist you with your strategy.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch with us, we would love to hear from you!

19 reasons why photography is the biggest influencer in social PR

VisualsOur management team has noticed the increased importance and influence of visuals in helping to increase a Brand’s visibility online. It’s easy to see why images, visuals and photographs are influential, given that more than 55 million photos are posted onto Instagram alone daily.

People connect on an instant emotional level with images, and making content more visually appealing to readers by adding videos and images raises the reader engagement online as well as boosting the social media ‘share-ability’ factor of a press release.

According to recent research, a combination of photos, videos and multimedia content can increase the reach of a news item online by up to 970%.

It’s also been proven that the addition of images and video makes it easier to share and like on social media platforms for readers, and also highlights their ability to pass on useful, engaging, funny, and unique content to their networks. Quite simply, visuals enhance the story content immediately.

Here’s 19 reasons why visual content is an essential consideration for any organization utilizing online PR and online news distribution, via this fantastic article at HubSpot (click here) with compelling statistics:

* 90% of information transmitted to the brain is visual, and visual information is processed 60,000 times faster in the brain than text. (Sources: 3M Corporation and Zabisco) Tweet this Stat!

* 40% of people respond better to visual information over plain text. (Source: Zabisco) Tweet this Stat!

* 46.1% of people say a website’s design is the main criteria for discerning the credibility of a company. (Source: Stanford Persuasive Technology Lab) Tweet this Stat!

* Publishers using infographics see 12% more web traffic on average (Source: AnsonAlex) Tweet this Stat!

* Posts with videos attract three times more inbound links than plain text posts. (Source: SEOmoz) Tweet this Stat!

* Visual content drives engagement – one month after the introduction of Facebook Timeline for Brands, visual content (photos and videos) saw a 65% increase in engagement (Source: Simply Measured) Tweet this Stat!

* On Facebook, photos perform the highest for Likes, Comments and Shares compared to text, links and videos (Source: Dan Zarrella) Tweet this Stat!

* 37% of Pinterest account holders login three times per week, 28% a few times per month, 15% login daily, and 10% login multiple times daily (Source: PriceGrabber) Tweet this stat!

* 98% of people surveyed with a Pinterest account also had a Facebook and/or Twitter account (Source: PriceGrabber) Tweet this Stat!

* Pinterest generates more referral traffic for businesses than Google+, YouTube and LinkedIn combined (Source: Shareaholic) Tweet this Stat!

* Pinterest drives sales directly from its website: of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Source: PriceGrabber) Tweet this Stat!

* 85% of the overall US internet audience watches videos online. The 25-34 age group watches the most online videos, with adult males spending 40% more time watching videos on the internet compared to females (Source: comScore and Nielsen) Tweet this Stat!

* Over 60 hours of videos are uploaded every 60 seconds onto YouTube (Source: YouTube) Tweet this Stat!

* 700 YouTube videos are shared on Twitter every 60 seconds (Source: YouTube) Tweet this Stat!

* Viewers spend 100% more time on web pages with video on them (Source: MarketingSherpa) Tweet this Stat!

* Mobile video viewing increased by 35% from 2010 to 2011 (Source: Nielsen) Tweet this Stat!

* 25 million smartphone users stream four hours of mobile video per month. 75% of smartphone users watch videos on their phones, of which 26% use video at least once per day. (Source: Ooyala and Ipsos) Tweet this Stat!

* Mobile video subscription is predicted to hit $16 billion in revenue by 2014, with over 500 million subscribers (Source: Ooyala) Tweet this Stat!

* Viewers are 85% more likely to purchase a product after watching a product video (Source: Internet Retailer) Tweet this Stat!

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here. (hyperlink with http://www.24-7pressrelease.com/contact_us.php)

How to Use Social Media to Achieve Ultimate Exposure for Your Press Release

Social Media ExposureThe use of social media marketing is critical in maximizing the reach, influence and exposure of clients’ press releases.

We advise clients that when they publish their press releases, using social media to increase the exposure and resulting coverage is a vital additional marketing activity.

Here are 3 of our top tips on using social media to boost the impact of your online PR campaigns:
1. Blog Marketing
Sending your press release to relevant and prominent bloggers for their consideration and comment on their blogs is a simple but effective way to reach large numbers of new readers and potential customers – but only if the press release is timely, newsworthy and of interest to each blogger.
Email a blogger a link to the press release, rather than a ‘cut and paste’ into the message – encourage them to visit your website, blog, and previous press releases.

Research a blogger before you contact them, show an interest in and awareness of them and what they’re writing about. Any blog marketing activities should demonstrate an understanding of the target reader.

Turn all of your press releases into blog posts, so your content marketing efforts benefit from the latest product and service news in your overall blog content efforts, too.

2. Facebook Marketing
Most online-savvy businesses these days have a Facebook page (hyperlink with https://www.facebook.com/247pressrelease?fref=ts) where press releases can – and should – be uploaded for increased exposure and click-throughs back to your website.

Your Facebook page is the perfect place to update fans with news, events, product and service launches, inviting comments and shares of the above. Posts can also be sponsored and boosted, to reach a larger audience online.

Using visuals and graphics is critically important on Facebook – for example, many businesses create powerful Infographics based on survey information, which can be widely shared across Facebook and other social media sites.

3. Twitter Marketing
When a press release is published online, tweet it – this real-time social media engagement is a quick, cost-effective and powerful way to promote it.

Use pre-scheduling social media content platforms such as HootSuite and TweetDeck to plan and prepare the tweeting of your press releases.

Remember that you can also upload images and pictures onto your Twitter Feed – this is an excellent way to drive referral traffic back to your website, blog and press release archive on your main website.

Further considerations
The above are just a few channels, but many businesses are finding that engagement on newer platforms such as Instagram, Google+ and Pinterest are also driving traffic, increasing interest, and gaining more leverage for their press release marketing.

Use whichever social media channels where your target customers are hanging out – and remember to keep all PR content relevant to them.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Where Does a Press Release Sit Within the Online Marketing Mix

Marketing MixAt 24-7 Press Release we’ve been dedicating time recently to consider the overall value and effectiveness of a press release, in relation to where it sits within the overall online marketing mix.

An effective press release can be one of the most powerful online marketing tools currently available.

Some of the reasons we believe a press release is a vital consideration within your online marketing mix include:

* A press release is an important tool in tying together all of your main marketing messages in one coherent document.

* Running disparate online marketing channels such as AdWords campaigns and Facebook conversations can be included in your online marketing mix, but a press release should be referenced with links, as well as your business’s ‘Latest News’ section containing your archive of press releases.

* AdWords are a short and sweet part of the online marketing mix – whereas a press release contains much more detailed information that can’t really be as effectively conveyed across a Facebook Post, AdWord campaign or blog post.

The main difference between a blog post and a press release is that a blog is useful for general updates online, and with items going on in your business – but aren’t newsworthy enough to merit a full dedicated press release.

A press release is essentially for a specific and significant online marketing purpose, such as the announcement of a new product or service, or the appointment of a new executive for a well-known Branded company, or end-of-year corporate earnings…the list is endless for including a press release in your online marketing mix.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Fast Forward to 2014 – What’s The Value of a Press Release?

Social Media NewsAt 24-7 Press Release one of the questions we get regularly asked is What’s the value of a press release?

One of the best answers we’ve seen came recently from John Mueller, Webmaster Trends Analyst at Google, who advocated the value of a press release, but stressing the importance of not using money-based keyword links, and to ensure that businesses use a press release distribution service that supports NO FOLLOW.

In our extensive experience as a leading provider of press release distribution services, we believe that the value of a press release comes from three elements:

1. Journalists can find your story and re-write it and/or re-post your story.

2. Bloggers can find your story and share it with their audiences.

3. You can share your story via high-volume social media platforms.

These three elements all create valuable exposure levels, and a press release delivers massive impact in relation to the amount of investment it requires.

You can also promote your own press release once it goes live: the day your press release is distributed, a link will be created, and this means you can promote this link within your own online marketing campaigns, too.

Remember, that a press release stays online until you decide to remove it, so the average online press release has a significant lifespan.

If, however, you want to remove a press release from the Web, you’ll need to contact each publication source individually. This will take time and effort.

We believe that bang for buck, and compared to AdWords campaigns – which have limited space and character allowance – a press release is financially more cost-effective, as long as it’s written with a ‘hook & hold’ headline in place.

Fewer businesses are now using press release marketing for ‘spam’ messages, so the existing press releases being distributed are generally more newsworthy – and gaining more attention online than ever before.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Top 6 tips on Press Release Distribution

6 Tips for press distributionWith more than a decade’s experience in press release distribution, the writers, bloggers and journalists in our network here at 24-7 Press Release Newswire bring together a vast wealth of expertise, knowledge and experience in effective news distribution.

And when it comes to getting your press release in the right places at the right time, we genuinely believe that our expertise gives our client base the edge.

A client base which includes a plethora of industry sectors, solo entrepreneurs and corporate customers alike – including a diverse mix of private businesses and public organizations, including Gatwick International Airport and NASA.

We also appreciate that each client is different, with different requirements and a different target audience for their press release distribution needs.

So, our Top 6 tips on press release distribution are:

Utilize a press distribution service with a long-standing reputation in the marketplace, and a provable history of gaining great client results. (See last weeks post here – How to Source a Press Release Service)

Establish whether, once a press release has been distributed, that a client has a unique URL for their press release which can then be shared and Liked on prominent social media platforms. This also stimulates further visitor traffic to the client’s press release on the website. We’re also working on a system at the moment whereby client press releases are shared on a client’s social media profiles for them, gaining additional leverage and saving them time.

Make sure that the press release distribution provider supports Google Authorship linking and uses it proactively, as we do here.

Follow us on Facebook and Google+ to keep up on PR, Marketing and Social Media industry updates, grab great deals, offers and coupons for exclusive press distribution deals.

We also offer discounted rates and premium customer service offers through our ‘PReferred Agency’ programme – ideal for Marketing, PR and Communications companies and Agencies that need to submit a larger volume of press releases (typically 30+) per month.

Consider additional strategies such as Newsjacking on Facebook and Twitter, whereby breaking news stories and trending topics are used to ‘piggy-back’ your company news onto, thus generating more attention and interest online. Drawing in a bigger audience via Newsjacking is a classic tactic when tied in with effective press release distribution services.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Want to find out how Journalists are sourcing stories? Stay tuned, because next week, we’ll share some of these ways.

COUPON CODE ALERT! Use the coupon code: feb10blog139 to save $30 off our $139 Integrated Media Pro press distribution package! Exp. Feb 28, 2014.