So What Exactly Is a Press Release? Here Is Your Answer…

Press Release Defnition From WikipediaOver the last few years, the landscape within the online marketing and PR industry has changed significantly. To the point where many people have wondered what a press release is, and how to engage in using one as a part of their marketing strategy.

I was trying to find a definitive answer to hopefully answer many questions, and it dawned on me that I really should go to a key source rather than some Joe’s website to try and find an answer.

What jumped out at me? Wikipedia of course…

First off, with all the recent changes in search engines, many people are wondering if a press release or “news release” or “media release” is still the way to go? The answer is YES!  Although times have changed, they are still a very viable and extremely effective way for getting the news out to journalists.  If you have not already adopted them within your marketing toolkit, you really should re-consider.

So what is a press release? According to Wikipedia, it “is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.”

Wikipedia continues to mention some obvious (but still worth the read), language including how they are used in the field of public relations, and the aim being to attract favorable media attention etc. etc.

Those looking to get a definitive explanation, please visit: http://en.wikipedia.org/wiki/Press_release