When did you Last Distribute a Press Release; and did you Share Your Information on Social Media? Quick tip…

Keeping your content interesting.Your social media can assist you with your content marketing strategy and visibility if you tie all the pieces together properly. Yes, this includes your actual press release too.  This is a strategy we have discussed previously which can be found in our Knowledge Base here .  You should be posting to your social media the day your press release is distributed from the 24-7 Press Release Newswire.

If the information you are sending out is useful and considered valuable to your audience, you may notice an increase in your followers.

Unfortunately, as of recent months (from the end of 2015), we have started to notice a trend in ‘less than satisfactory’ social media posts, which could potentially means less followers.

Allow me explain. When people visit or stumble across your Facebook page, if you have information that is of value to them, they will keep coming back. They may follow you.  They may share your information (part of how posts go viral).  These types of social posts may include press releases announcing a new product, or an upgrade, tips and techniques to help existing customers; or keeping them up to date on an industry, such as finance.  We talked a little about this in our article titled “When Disseminating a Press Release, Quoting an industry Expert Who Can Vouch for You Can Further Validate Your Brand and Earn Trust in Your Marketplace”.

Where we have started to see things go south in the quality of posts is with the “Look at us!” style postings.  You are probably familiar with these.  They are the Facebook posts displaying images of office party socialization’s, birthdays, Friday afternoon hangouts with the selfies.  Not to say the occasional post like this wouldn’t be appreciated particularly if it is a ‘personal Facebook page’, however for a business page, it is not that interesting for your customers.Office party

You need to put yourself in the seat of your customer.  When you visit a company’s social media page, would you rather see updates to a product you have purchased and how that product may be used; or ‘the Friday afternoon office hangout selfie’?

Here is another way to think of it.  Let’s think big Corporation.  How often do you see the party type pics on an Apple Facebook page? I would say very rarely.

The point we want to make is ensure you incorporate your press release within your social media and content marketing strategy. When you distribute your news with 24-7 Press Release Newswire we provide you with a link to your news story. Use this link to further your reach and share on your social media; particularly if this press release will be useful to your existing or potential customer base. As far as frequency goes, a good rule of thumb is three to four times a month.  With this being said, we only recommend disseminating news when you have a story to tell that will be of interest to your audience.  Don’t force something that isn’t natural.

Keeping these ideas in mind will be a sure way to help with your overall content marketing strategy and put you above those that are not practicing these strategies or not posting at all.

Content Marketing, More Businesses Incorporate a Press Release Into Their Content Marketing Strategy.

Content marketing & PR

Content marketing & PR

24-7 Press Release Newswire news distribution services, is continually scouring the web in search of keeping current with what is new and latest trends. This is an ongoing practice because of how quickly changes occur within our industry.

During our research, we came across an enlightening article over at Forbes Magazine, titled ‘Everything You Need to Know About How Content Marketing is Changing’. This article may be found here.

Many points in the article, written by contributing editor, Sujan Patel, were informative and practical. Many of these points should be considered when you are planning and writing your press release. After all, 24-7 Press Release Newswire is well aware that a press release is and should be a component of your content marketing strategy.

The first point, a greater emphasis on valuable content could not be truer. You get one shot at it (especially if you are distributing a press release to the media); make your content better than anyone else. Perhaps ensure you have some actionable takeaways.

As we mentioned in a comment at the article page and through various articles on our website, video is still king and continues to increase in popularity. This trend will continue. Attaching a video to your press release is an excellent way to share your message. Make sure you keep your video as close to, or under 1 minute. Once you go over one minute, attention spans drop off drastically. Ideally, under 30 seconds is best, but may be challenging. You do not have to look far to see the impact of video messaging on popular platforms like Facebook. A video can help draw the reader further into your content.

One statement in particular, in Patel’s article really hit home. The statement of “If you’ve been relying on social media to push out content, then it’s time to look for other channels and niches to get the word out.” This is exactly what we have been mentioning and a main reason for using a press release within your content marketing strategy. Using a press release is an excellent channel for distributing your message, as long as you maintain the correct tone. This means ensuring that what you have written is not an article or advertisement.

Three other points mentioned are also significant and are not to be under estimated. The first point is about content becoming more personalized and specific to audiences. When crafting your content, targeting a specific audience can go a long way. Keep your messaging informative, and personalized, yet professional. After all, the press release medium is very competitive. You need to grab the reader’s attention with a strong headline and an enticing lead in.Adding a press release into the mix.

More and more people are investing in press releases as a part of their overall content marketing strategy. They are extending the information they have used in other content to the media. Content experts are becoming the leader in their industry by sharing helpful information. They are sharing information their audience can take away and do something with. When this transpires, there is a perceived value to that information. That information is then shared and if it is really helpful or informative, the information may even go viral.

With all that being said, how could a content marketing strategy look with an article, you’re social media and the incorporation of a press release?

You could first start with an article that pertains to your area expertise, targeting your audience or market. This article could be followed up with a press release where you could potentially include other businesses, or individuals that are using your new widget or product. This could also include some statistical information if you are willing to share that with your audience. Statistical information could include a record number of units sold or users using your widget. You could then include links to your original article.

The day your press release is distributed (24-7 Press Release Newswire has excellent value press distribution packages, be sure to inquire about them), you can share the link of your press release on your social media channels where it could potentially be liked, or even re-shared over and over again. Share the link of your press release on your Twitter page; accompany the link with a paragraph follow up for your Facebook post. This in turn continues to create more exposure. Sometimes asking friends to share your link on their social media can go a long way.

We have seen an increase by many businesses incorporating a press release within their content marketing strategy, providing them with excellent results. The key is to remain consistent and keep the information interesting and of value. This is not a one off strategy and needs to have some thought and a game plan around it. Depending on your business model may mean including different areas of business within your business or organization.

Bookmarking or Following 24-7 Press Release News is a Great Way to Keep up to Date in the PR, News Distribution Industry.

Using a press release to promote your content.24-7 Press Release Newswire, a leader in the press release distribution industry for small to medium sized businesses keeps on top of current information to do with distribution trends, SEO and content marketing.

The world of journalism, distribution of news and PR has changed significantly in many ways in the last few years alone. Are you familiar with the changes?

We have recently posted a few informative pieces of information to help you increase the visibility of your content and business. A few of our new articles include:

  1. Why You Should Use a Press Release to Assist in the Promotion of Your Content Marketing Strategy: http://www.24-7pressrelease.com/article/22/why-you-should-use-a-press-release-to-assist-in-the-promotion-of-your-content-marketing-strategy
  2. Promoting an Event? Distributing Your Press Release Should be Timed to Meet Today’s Digital Needs: http://www.24-7pressrelease.com/article/21/promoting-an-event-distributing-your-press-release-should-be-timed-to-meet-todays-digital-needs
  3. Increasing the Online Visibility of Your Press Release is Easier than You Think: http://www.24-7pressrelease.com/article/20/increasing-the-online-visibility-of-your-press-release-is-easier-than-you-think

At 24-7 Press Release Newswire we try to encourage knowledge sharing and welcome to you share any of these articles with your business associates. Staying on top of your competition means staying informed of what is going on in your industry.

A complete listing of our articles may be found here:
http://www.24-7pressrelease.com/kb_articles.php

24-7 Press Release Newswire asks: “Do you know the ideal time for press release distribution? If you don’t, you might be losing readers!”

Marketing and your brand

Marketing and your brand

As a member of the press release distribution industry for more than 10 years, 24-7 Press Release Newswire has seen almost everything and recognizes that timing is a significant factor when you distribute your press release.

We have seen all the presentations, articles and info-graphics discussing what is the ideal time to post to certain social media. For example, an article over at slideshare.net (http://www.slideshare.net/TrackMaven/when-to-postslidesharepdf), says that the time when most brands tweet is during the work week, with a peak on Thursdays. Over the weekend, there is a significant drop. The most popular hours during the week are 9am – 6pm, with the peak hour being 12pm – 1pm. This seems contradictory to the next statistic that shows tweets receive the most re-tweets on Sundays.

Here’s an interesting statistic: 87 percent of the time, brands publish to their blog during the week, with the peak time being Tuesday and Wednesday. This coincides with press release distribution.

So why are Tuesdays and Wednesdays a peak time for press release distribution? We have found that the work week can be psychological. It would appear that Mondays are the busiest day. Individuals that may have taken a long weekend (by taking the Friday off) are catching up. Because most people are catching up on a Monday, they may tend to push “online news readership” off until they have caught up with all their work. Meetings also tend to take place on a Monday, as they may lay groundwork for the rest of the week. Tuesday is typically the day that the majority of people have caught up with their work and can afford some time to “browse around.” For the most part, this also is true for Wednesdays and Thursdays.

Friday is a different day all together. It is one that most people tend to take off when they are looking to extend their weekend and it is also a time where many tend to be a little more “social” and less focused at the office. Although some people may choose Monday as the day to extend their weekend, in our experience, it is far more common to choose Friday for that purpose. This is why Friday also is not an ideal time for press distribution. Because the weekend is soon upon people, many tend to mentally check out around noon on Friday and play catch up on Monday morning.

This does not happen in every office and every industry, but this is what we have found through our experience over the years and as we talk with our many clients. So the next time you schedule your press release distribution time, you may want to consider scheduling it for Tuesday, Wednesday or perhaps Thursday, unless your press release is extremely time sensitive. As a rule of thumb, weekends also should be avoided.

For more information on timing of when to distribute your press release, click here.

Are you not quite familiar with a press release and would like to learn more? Click here.

Another Google Update, Find out Who and What Industries Were Affected. Does Distribution of Your Press Release Make a Difference?

Google Panda 4.1 - Were you affected?What we do know is that the battle against spam and thin content by Google in ongoing. The latest update, Panda 4.1 certainly created some ripples in the search world by affecting between 3% – 5% of Search Queries during the cleanup.

The bottom line is that low quality content sites were affected more than sites with decent content. According to an article over at SearchMetrics, News, Content Sites and Download Portals were the winners in this latest update.

At 24-7 Press Release Newswire, we can certainly attest that our rankings were affected positively. According to some of our customers they were also affected positively. This does not mean we are laying claim to the concept of distributing a press release will assist with your rankings, however the coincidence is certainly interesting.

The key here is focusing on quality content. If you have a Google Webmasters account, you may remember a few months back, Google sending out notifications of ‘thin content’ warnings. If you adhered to these notifications and removed this content, then you were more than likely ok. If you left the content and buried your head in the sand, then you may have been affected by the latest update.

Just because news sites were affected positively (and potentially those using them) does not mean that it is alright to run out to your nearest press release service and disseminate garbage that will not have any value to your audience. It means that when you do submit your press release you really need to pay attention to the quality of it. Part of the quality factor also makes reference to the structure of your release. Structure means using your company name in the headline, using attribution and quoting an individual from the company within the body and finishing with a company boilerplate.

A press release is not an opportunity to stuff your press release with key words. It is also not an opportunity to be a sales pitch or advertisement. It should be a sound, compelling story for journalists. In turn this will hopefully create enough interest for them to want to contact you to follow up further.

Publishing a well written press release that garners eyeballs and attention is a sure fire way to increase your online visibility while potentially helping with search results through republication, social media comments & sharing of your news. It is not the all and end all of a marketing strategy. The press release is a tool in your marketing toolkit that should be integrated and shared with your social media on a regular basis as long as you have interesting compelling news to share.

To find out more information on the latest Panda 4.1, check out these resources:

http://blog.searchmetrics.com/us/2014/09/26/panda-update-4-1-winners-losers-google-u-s

http://searchengineland.com/games-lyrics-sites-google-panda-4-1s-biggest-losers-204504

 

For more information on writing an excellent boilerplate, we found this resource HERE. For a WikiPedia definition of a boilerplate, click HERE

Our Top Six Online PR Blogs of 2014

Marketing and your brand

Marketing and your brand

As our 3rd quarter for 2014 draws to a close, the management team here have been reviewing our blog from January to September.

And as a quick resource for our regular readers and new visitors to our online PR blog, we decided to collate our top six blog posts in one place for the year so far.  The reason we choose this time of year rather than waiting until the end of the year is because our captive audience is much grander.  We have found in the past that typically in the last quarter, many people are in a holiday mode and we do not reach as many in the marketing arena.  That plus the fact that this is one of the busiest times as business owners prepare for their Fall marketing campaigns.

So, here’s our favorite, and most popular, online PR blog posts of 2014:

* 19 reasons why photography is the biggest influence in social PR. (here)

* How do journalists source stories? (here)

* How to use social media to achieve ultimate exposure for your press release (here)

* Have you heard of the ‘snackable’ press release? (here)

* The link between social media marketing and online PR – proven! (here)

* The best social media tools to boost your online PR campaigns (here)

We hope that you’ll find these online PR blog posts valuable, and that you’ll continue to utilize our blogging resources for the remainder of 2014 and in 2015 too, of course!

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch.

As a leader in the press release distribution industry for medium sized businesses, 24-7 Press Release Newswire (http://www.24-7pressrelease.com) continues to keep on top of current marketing trends and technologies. If you are looking to distribute a press release with us and are not quite sure how to craft it, we encourage you to visit our Knowledge Base Articles section here.  This section is loaded with excellent information on marketing, writing tips and much more.

Future Marketing Trends to Watch Out For in 2015

Is use of a press release still good for marketing?24-7 Press Release Newswire, a leading provider of press release distribution services online constantly pays attention to marketing trends, trends which may even be a few months out. During a research, we came across some future marketing trends for 2015 that we wanted to share as we felt they were valuable.  Check them out here.

Looking ahead – especially seeing as the New Year is rapidly approaching – it’s important for marketers, online marketers, PRs and marketing managers to look at the top predictions for marketing next year.

Some of the most interesting items, for us, to come out of the slideshow are:

In the USA, 25% of web users are mobile-only, never using a laptop or PC. – This is an incredible statistic, particularly if you are an online only retailer.  If you are not mobile ready by now, your competition is and is also far ahead of you!

Email marketing is going to remain an important part of the marketing mix. – Our take is that as long as people have email, these campaigns will never go by the wayside.

The art of storytelling through effective PR campaigns will remain critical. – This is huge.  At 24-7 Press Release News, we have started to see a pickup in the press release distribution industry.  As marketers and SEO individuals begin to put Panda and Penguin aside when thinking of a press release, they begin to see and experience the true value of a press release when integrated into their social media plan.  This means sharing your press release, posting to assorted communities and of course your blog.  Long gone are the days of keyword linking.  Content is king.

We know the importance of using valuable content and superb visual images in online PR campaigns, to create a memorable experience for the reader. The statistics back this up, especially for images.

One of our favorite maxims in delivering effective online PR is ‘don’t monitor the News, become the News’ – and consistent provision of News through online press release distribution helps our clients to move towards this goal.

There’s some really useful visuals, statistics and eye opening content in the slideshow – take a closer look here.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Public Relations, a Press Release and Advertising are Different

Over time,Journalists Source Stories public relations, marketing and communications professionals used to be able to send the right message to the proper audience at the appropriate moment. There were direct connections between journalists & media contacts with PR individuals. Over time and especially with the maturity of the Internet and of course, now, social media you end up with many companies taking it upon themselves to do their own PR. This is in hopes of saving a few dollars.

What is wrong with this approach? If you have a PR background and are familiar with the process, steps and the proper way to communicate your message then you are more than likely going to be fine. If you look at a couple of videos and read a couple articles and now think you are a PR expert, you may want to re-think your strategy.

Press release distribution used to be about getting a properly crafted message to the proper individuals in a way that they are used to receiving it. This includes the format of the press release. In today’s online marketplace, many make the mistake of treating a press release as an opportunity to sell their product or service, as an advertisement. This is not the correct way to go about distributing your press release.

In an article we came across over at Carter West PR, Sara delves further into the best way to maximize your exposure with your audience. At 24-7 Press Release Newswire, we were pleased to see that the use of press release distribution (amongst other methods) was at the top of her list. This also includes using a press release properly to maximize your exposure.

Sara also discusses some excellent information regarding content marketing and social media. We recommend you check out her post here.

For further marketing articles, includi9ng ‘Becoming an Editor’s Best Friend: Writing Something Newsworthy’, ‘Integrating Public Relations to Help Your Company Grow’, and ‘Press Releases: Building Blocks for Creating a Brand’, check out our PR knowledge base here.

The Top Digital Marketing Trends and Predictions for 2015 – Press Distribution Back On The Rise

Autumn is well and truly upon us already, and here at 24-7 Press Release Newswire, as experts in online PR and press release distribution online, our thoughts are turning to see what will be popular in 2015.

Being ahead of the pack is a critical consideration when looking to execute online PR campaigns, so we were pleased to come across this fantastic article,  which lists some of the top upcoming digital marketing trends and predictions for 2015 from global powerhouses in online marketing, blogging, PR, social media engagement and related areas of expertise. Click here to read the full article.2015 marketing

In a nut shell, some of the most interesting trends and predictions for 2015 include, for us:

  1.  The growth of integrated paid-for, social, PR, and shared content in 2015. This is one point that we certainly have witnessed first hand and that we have discussed in a couple of our last articles.  Not just using press release distribution to get your word out, however also including your social media component to complete your content strategy.  This means blogging about your press release after it has gone out and engaging others to comment and make comments about your press release as well.
  2.  The continued popularity of accessing content and images via smartphones.  Again, smartphones and mobile devices will continue to be the majority of users and having content and images that are mobile friendly are a must.
  3.  The increased importance of a solid digital marketing strategy. Although term has remained constant over the years, the methodology and strategy behind digital marketing continues to evolve.  No longer is a digital marketing strategy a few banner ads.  It is the whole world of online content, social networks and incorporating your social network tools into your overall marketing strategy with content that is valued by your audience.
  4.  The need to provide answers to customers’ questions using social content. Having a presence in the social network world is not enough.  Keeping content up to date is not enough.  You now also have to interact with your customers through your social media in a timely fashion.
  5.  The growth of marketers utilizing simpler strategies for better PR reach. This may be as simple as distributing a press release, sharing the press release link on all your social media channels and asking for feedback on what your customers think. Engaging your audience.  Don’t forget about your blog as well!  Making reference to your social media to and from your blog and press release are also integral in a successful campaign.  It is not just one individual tool, it is a concert of all the tools working in harmony.
  6.  The realization that in 2015, all customers expect to see value from content. In the press release distribution industry, we still see individuals that submit a press release that sounds like either an advertisement or a rant. Unfortunately, these are also rejected because they are of little value to any audience.  Whether it is writing a press release an article or a blog post, content into 2015 will continue to be king.

Although we have added a few of our own comments (that we have seen from being in the industry), it truly is a must-read article – and if you value your online PR reach, impact and effectiveness, please check it out here

For other tips and information about how to write a successful press release and maximize your press distribution, click here. To find out more on how to use a press release as a building block for creating a brand or the best ways to integrate with your marketing, click here.

Are You Integrating Press Release Distribution and Your Social Media Together? If Not, You Should Be! Here is Why…

PR For Your Business“Press release distribution has changed more in the last 5 years than in the previous 50 years” comments Michael Iwasaki, managing partner with 24-7 Press Release Newswire. “The last 18 months in particular have been extremely significant for the way online news is now handled, distributed and viewed.” continued Iwasaki.

Many of these changes have become more apparent because of how search engines now look at and handle content. If you distribute a press release that is of poor quality, it is now likely to be flagged as ‘thin content’.  This is fantastic because it has created a drop off of poor press release content where people were trying to spam the search engines with keyword links.

People are starting to understand that a well written press release distributed to credible news channels still has huge value. This is especially true when they integrate this with their social media.

At 24-7 Press Release Newswire, when a customer distributes a press release, we encourage them to share their press release link on their social media. We can clearly see the businesses that do this and the ones that do not. The number of social shares on one that has been posted to active social media accounts is significantly greater. This is also beneficial because by doing so, you are updating your own audience of followers and alike. You also never know what journalist or blogger may be looking at or following your social media channels.

So what should you walk away with after reading this? Press release distribution has changed from just sending out a press release and being passive, to sharing that link on all your social media channels (blog included) and engaging your audience to participate in comments. This will maximize your exposure not only through the company you used to distribute your news, but to your own direct audience.