A new Tribute Album for the Bee Gee’s by the Gibb Family Honoring Their Legacy; CubeSats (Small Satellites) Changing Possibilities in Space and More at 24-7PressRelease.com

Gibb family honors their legacy with Bee Gee's tribute album - Press Release.A group of brothers (Barry, Maurice and Robin Gibb) that came together back in 1958 and took the stage by storm – were talking about the Bee Gees.  The amazing trio had decades of success that many of us can remember back to with extraordinary accomplishments in the late 60’s into the 70’s.

The trio, according to an article at WikiPedia were active between years 1958 – 2003, then again from 2009 – 2012 with labels including Warner Bros., Capitol and Polydor to name a few.

The group was known for writing all their own music, something that is not as popular in this day and age.  They may also be credited with becoming one of the world’s best-selling music artists of all time with over 220 million records sold worldwide. Back in 1997 the band was inducted into the Rock and Roll Hall of Fame.

Through a press release distributed at 24-7PressRelease.com, the next generation of Gibbs has made an announcement of a project honoring their music with a new interpretations of classic songs headed up by Maurice’s daughter Samantha.  The full press release details may be found through our main site 24-7PressRelease.com

Switching subjects over to space, NASA is almost like a household name or brand.  Not quite in every household, but there are not many whom are not familiar with the name.

Are you familiar with what a CubeSat is? If you are a follower of space exploration and NASA, you may take an interest in these small devices that are helping to provide more insight into scientific investigations and technology.  Some of these CubeSats measure as tiny as four inches on each side and are now being adopted by many organizations outside of NASA for exploration of low-earth orbit and the effects of microgravity.

Check out the latest press release at 24-7 Press Release Newswire mentioning the details and benefits of CubeSats here.

Would you like to increase your online visibility by using a press release service like 24-7PressRelease.com?  Choose a package that is right for you and get started today.

Don’t forget to also check out our Knowledge Base for tips and information on how to write a press release that may be found here.

Incorporating a Press Release with Your Content Marketing Strategy – A New Trend in Content Marketing

To say that the world of advertising and marketing has changed is an understatement.  This holds especially true over the last few years with the introduction of content marketing to the stage. Consumer behaviors have changed. People don’t want to be ‘sold’ products or service.  Many products or services are now coming through recommendations, much of this travelling through social media.

With a recent article we came across over at Forbes informing that millennials pretty much turn a blind eye to advertising (http://www.forbes.com/sites/danielnewman/2015/04/28/research-shows-millennials-dont-respond-to-ads/#58642b205599), many keeners in the marketing industry have switched gears and adapted to content marketing.  More noticeable of recent is the incorporation of content marketing and the use of a press release service.

So how do you get your information to travel through social media? Through content marketing.  As previously mentioned in an article we published from August 2016 titled “If you Haven’t Yet Adopted Content Marketing, You are in the Minority” , content marketing has been around for eons. Just now is it starting to make sense to many; here is why.

As mentioned earlier, the buying habits of people are changing. They don’t want to be sold something; they would rather be educated on whatever they are looking for whether it is a product or a service.

For instance, those that are in the real estate industry (just an example), when we bought our first home, we did not know anything about the process.  When we were looking around online for an agent to buy our first home, if we came across an article online about ‘buying your first home’, we would have thought that would be helpful.  There are many pieces of information that business owners can share information about in their industry.  For real estate agents, there are many subjects they could write about.

When you incorporate your message through a press release service like 24-7PressRelease.com you also increase your online visibility because our distribution partners also post your news to their sites.  When your press release has been distributed, you also receive a distribution report of where your press release was posted with those partnering sites.  If your press release takes the voice of being helpful and informative to your audience, expect that your press release may also be shared with many consumers or customers within your industry. People like to share useful information.

24-7 Press Release Newswire has a special on our Integrated Media Pro until the end of January, 2017.  Use the coupon code: fbjan2017 to save $40 off our $139 package which provides distribution of your press release to Associated Press, newspapers and more!  More details may be found at: http://www.24-7pressrelease.com/price_plan_imp.php

News Distribution Service 24-7PressRelease.com What’s on Update July 10th – July 22.

NASA Press Release AnnouncementThere is always exciting news and information happening within the world of 24-7 Press Release Newswire.  Here are a few press releases submitted July 10th – July 22nd that caught the attention of our editorial.

  1. Pardee Homes is a fairly regular user of the 24-7 Press Release Newswire distribution service. Pardee specializes in creating new homes and communities. Their specialty is for luxury home buyers adopting green home building measures combined with environmentally sensitive development practices.

Find out about their new phase of homes released for sale at Flagstone in Beaumont through their latest press release submitted July 10, 2016 here.

With pricing anticipated to begin in the high $200,000 range, Pardee has recognized new homes designed to appeal to first-time purchasers within the Sundance master-planned community.

  1. What do Saide Robertson and Roma Boots have in common? Find out from their latest press release, distributed July 19th (Dallas, TX).  Roma Boots Teams Up with Sadie Robertson for Second Collection of Rain Boots to Help Children in Poverty.

Our editorial likes the concept behind this company and their thinking because it supports a worthy cause by donating a pair of rain boots to a child in need for every pair that they sell.  This is such a fantastic cause.  The business (Roma Boots) was founded by Samuel Bistrian through inspiration to give back to the children in his home country of Romania.

  1. There are not too many people that do not like to know the latest information from NASA. Just last week we saw the announcement of their ‘Analog Missions Webapge’.

NASA‘s Human Research Program launched Phase 1 of the NASA Analog Missions website, a site devoted to studies around the world that help prepare for long duration human spaceflight. This latest press release may be found here.

24-7PressRelease.com distribution service occasionally showcases businesses and their press release when it receives higher than normal attention or views.  These press releases are hand-picked by our editorial.  We try to not select the same businesses repeatedly, however sometimes this may occur for particularly interesting stories.

Content Marketing and Press Release Services, Putting all the Pieces Together; Tips and Information to Assist Your Marketing Efforts From 24-7PressRelease.com

Content marketingWe have written many articles about it.  24-7 Press Release Newswire has assembled enough information and reading to educate you on the following:

  1. Planning a content marketing strategy.
  2. Incorporating the use of a press release distribution service (like 24-7pressrelease.com) to help draw visibility to your content.
  3. Have you even engaged in social media efforts?
  4. Even if you are a neighbourhood business, you need to be writing content. If you are not publishing meaningful content; and your competition down the block is, guess who will have increased online visibility? If you don’t think this is important, you better wake up to 2016 because 81% of shoppers conduct online research before they buy!

We want to jump directly into our 3rd point; social media.  We cannot believe the number of business owners that, in this day and age have not engaged in social media within their marketing efforts.  You expect this train of thought would be left to those over the age of 50. Many of these business owners that I know who fit into this category are well below that age. This is something that is shocking.

What are the basic social media accounts you should be setting up?  The top accounts should include Facebook (a business page, also where you can post your press releases too), a Twitter account and Google Plus.  It takes only a few minutes to set each one up. It is NOT a scary experience. It is easy and straight forward.

Press releases, social media & content marketing.

Press releases, social media & content marketing.

Let’s get back to my first point, planning a content marketing strategy.  Once you are over the hurdle of getting out of your comfort zone and doing this, the rest is fairly easy.  You need to become an expert in your industry or business.  You need to write articles and perhaps even some press releases that you can distribute to increase your online visibility.  That being said, when distributing a press release, 24-7PressRelease.com encourages you to only distribute content of value.

When you plan your content marketing strategy, you will want to have a series of articles & press releases lined up.  Generally 4 months in advance is a good target, even if you only have a general title (or theme) with some bullet points sketched out.  You need to know how to interlace your posts between where you post your articles on your website and your social media and from your social media back to your article.  This is also something you will want to do after distributing a press release. Post it to your social media and make reference to where your press release may be found.

Create awesome content and increase your online visibility.

Create awesome content and increase your online visibility.

Here is the deal.  Content is king.  If you are publishing content that your audience (or customers) can engage in, they will more than likely share this content across their own social media.  In turn your customers will have friends and family that may reference your information and become familiar with your brand or product.  This does not even get to the point that social media may be triggers for search engines and help with rankings.  Why do you think that when you perform a search online, the big social media sites tend to surface closer to the top?

Over the last couple of years, 24-7PressRelease.com has been focused on helping our customers become savvier with their marketing efforts which include tips for everything from press release distribution, to creating great content and the timing of when you send your press release out.

We encourage you to visit our library of over 30 excellent pieces to help you become more visible online than your competition.

A few pieces include:
5 Ways to Engage With Your Audience Through Your Press Release  – Press releases perform well based on myriad factors, but one of the most important is engaging your reader. If you do not capture the reader’s attention right from the start, they will click away from your press release and onto someone else’s very quickly.

Leveraging Social Media to Maximize the Reach of Your Press Release – Post a link to your press release to your followers on Google Plus, Facebook, Pinterest, LinkedIn or Twitter.

When Disseminating a Press Release, Quoting an Industry Expert Who Can Vouch for You Can Further Validate Your Brand and Earn Trust in Your Marketplace – Those who write extremely good content that is valued by their audience will continue to receive media attention and thrive; those who don’t will see their information fade into the background, reaching a smaller and smaller audience.

Distribution of Your Press Release is Pointless Unless You Have Good Solid Content. Stats and Data go a Long Way. Here’s How to do it Right! – You have approximately 1.75 seconds to grab the attention of your audience. This could be a journalist/reporter, blogger or customer.

These and many more informational pieces may be found through the knowledge base at 24-7PressRelease.com.  Become that expert in your industry. Share your knowledge & tips.  Get into the social realm.  Increase your online visibility.  If you haven’t already started a strategy, by following some of these tips and information you will be sure to increase your presence through search results faster than by not.

A leader in online press release distribution, www.24-7pressrelease.com established in 2004, continues to bring on new customers; not because we offer a fancy new website that looks techy, but because we offer a great valued product. We do not claim to offer the Cadillac solution (we leave that up to the PR Newswires of the world). We also do not offer a Ford Pinto solution. 24-7 Press Release provides excellent, middle of the road, great value press distribution packages which are fair in the pricing.

 

19 reasons why photography is the biggest influencer in social PR

VisualsOur management team has noticed the increased importance and influence of visuals in helping to increase a Brand’s visibility online. It’s easy to see why images, visuals and photographs are influential, given that more than 55 million photos are posted onto Instagram alone daily.

People connect on an instant emotional level with images, and making content more visually appealing to readers by adding videos and images raises the reader engagement online as well as boosting the social media ‘share-ability’ factor of a press release.

According to recent research, a combination of photos, videos and multimedia content can increase the reach of a news item online by up to 970%.

It’s also been proven that the addition of images and video makes it easier to share and like on social media platforms for readers, and also highlights their ability to pass on useful, engaging, funny, and unique content to their networks. Quite simply, visuals enhance the story content immediately.

Here’s 19 reasons why visual content is an essential consideration for any organization utilizing online PR and online news distribution, via this fantastic article at HubSpot (click here) with compelling statistics:

* 90% of information transmitted to the brain is visual, and visual information is processed 60,000 times faster in the brain than text. (Sources: 3M Corporation and Zabisco) Tweet this Stat!

* 40% of people respond better to visual information over plain text. (Source: Zabisco) Tweet this Stat!

* 46.1% of people say a website’s design is the main criteria for discerning the credibility of a company. (Source: Stanford Persuasive Technology Lab) Tweet this Stat!

* Publishers using infographics see 12% more web traffic on average (Source: AnsonAlex) Tweet this Stat!

* Posts with videos attract three times more inbound links than plain text posts. (Source: SEOmoz) Tweet this Stat!

* Visual content drives engagement – one month after the introduction of Facebook Timeline for Brands, visual content (photos and videos) saw a 65% increase in engagement (Source: Simply Measured) Tweet this Stat!

* On Facebook, photos perform the highest for Likes, Comments and Shares compared to text, links and videos (Source: Dan Zarrella) Tweet this Stat!

* 37% of Pinterest account holders login three times per week, 28% a few times per month, 15% login daily, and 10% login multiple times daily (Source: PriceGrabber) Tweet this stat!

* 98% of people surveyed with a Pinterest account also had a Facebook and/or Twitter account (Source: PriceGrabber) Tweet this Stat!

* Pinterest generates more referral traffic for businesses than Google+, YouTube and LinkedIn combined (Source: Shareaholic) Tweet this Stat!

* Pinterest drives sales directly from its website: of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Source: PriceGrabber) Tweet this Stat!

* 85% of the overall US internet audience watches videos online. The 25-34 age group watches the most online videos, with adult males spending 40% more time watching videos on the internet compared to females (Source: comScore and Nielsen) Tweet this Stat!

* Over 60 hours of videos are uploaded every 60 seconds onto YouTube (Source: YouTube) Tweet this Stat!

* 700 YouTube videos are shared on Twitter every 60 seconds (Source: YouTube) Tweet this Stat!

* Viewers spend 100% more time on web pages with video on them (Source: MarketingSherpa) Tweet this Stat!

* Mobile video viewing increased by 35% from 2010 to 2011 (Source: Nielsen) Tweet this Stat!

* 25 million smartphone users stream four hours of mobile video per month. 75% of smartphone users watch videos on their phones, of which 26% use video at least once per day. (Source: Ooyala and Ipsos) Tweet this Stat!

* Mobile video subscription is predicted to hit $16 billion in revenue by 2014, with over 500 million subscribers (Source: Ooyala) Tweet this Stat!

* Viewers are 85% more likely to purchase a product after watching a product video (Source: Internet Retailer) Tweet this Stat!

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here. (hyperlink with http://www.24-7pressrelease.com/contact_us.php)

How to Use Social Media to Achieve Ultimate Exposure for Your Press Release

Social Media ExposureThe use of social media marketing is critical in maximizing the reach, influence and exposure of clients’ press releases.

We advise clients that when they publish their press releases, using social media to increase the exposure and resulting coverage is a vital additional marketing activity.

Here are 3 of our top tips on using social media to boost the impact of your online PR campaigns:
1. Blog Marketing
Sending your press release to relevant and prominent bloggers for their consideration and comment on their blogs is a simple but effective way to reach large numbers of new readers and potential customers – but only if the press release is timely, newsworthy and of interest to each blogger.
Email a blogger a link to the press release, rather than a ‘cut and paste’ into the message – encourage them to visit your website, blog, and previous press releases.

Research a blogger before you contact them, show an interest in and awareness of them and what they’re writing about. Any blog marketing activities should demonstrate an understanding of the target reader.

Turn all of your press releases into blog posts, so your content marketing efforts benefit from the latest product and service news in your overall blog content efforts, too.

2. Facebook Marketing
Most online-savvy businesses these days have a Facebook page (hyperlink with https://www.facebook.com/247pressrelease?fref=ts) where press releases can – and should – be uploaded for increased exposure and click-throughs back to your website.

Your Facebook page is the perfect place to update fans with news, events, product and service launches, inviting comments and shares of the above. Posts can also be sponsored and boosted, to reach a larger audience online.

Using visuals and graphics is critically important on Facebook – for example, many businesses create powerful Infographics based on survey information, which can be widely shared across Facebook and other social media sites.

3. Twitter Marketing
When a press release is published online, tweet it – this real-time social media engagement is a quick, cost-effective and powerful way to promote it.

Use pre-scheduling social media content platforms such as HootSuite and TweetDeck to plan and prepare the tweeting of your press releases.

Remember that you can also upload images and pictures onto your Twitter Feed – this is an excellent way to drive referral traffic back to your website, blog and press release archive on your main website.

Further considerations
The above are just a few channels, but many businesses are finding that engagement on newer platforms such as Instagram, Google+ and Pinterest are also driving traffic, increasing interest, and gaining more leverage for their press release marketing.

Use whichever social media channels where your target customers are hanging out – and remember to keep all PR content relevant to them.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Marketing Your Business In 2014 – Content PR: A New Approach – 4 New Tools You Need to Know About

There is no doubt that over the last 18 months the online marketing arena has changed. That being said, some standby tools have remained while evolving into more social tools, like the press release.

The press release is now considered a main building block of the new content PR world. Social media is great if you have something to share and talk about. But where does that information start? Everything ties into the press release, be it social interaction and sharing of the press release itself (Twitter, Google+, Facebook, etc.), or video or images within the press release.

This, by far, is not the magic bullet that we discussed in an earlier post, however it is an integral building block of the big picture that ties in with all the other content PR components that include:

  • Research reports
  • Surveys
  • Podcasts
  • White papers
  • Bylined articles
  • Blog posts

Take a look at the infographic below from Calysto, which explains how everything ties together.

Content PR

Where Does a Press Release Sit Within the Online Marketing Mix

Marketing MixAt 24-7 Press Release we’ve been dedicating time recently to consider the overall value and effectiveness of a press release, in relation to where it sits within the overall online marketing mix.

An effective press release can be one of the most powerful online marketing tools currently available.

Some of the reasons we believe a press release is a vital consideration within your online marketing mix include:

* A press release is an important tool in tying together all of your main marketing messages in one coherent document.

* Running disparate online marketing channels such as AdWords campaigns and Facebook conversations can be included in your online marketing mix, but a press release should be referenced with links, as well as your business’s ‘Latest News’ section containing your archive of press releases.

* AdWords are a short and sweet part of the online marketing mix – whereas a press release contains much more detailed information that can’t really be as effectively conveyed across a Facebook Post, AdWord campaign or blog post.

The main difference between a blog post and a press release is that a blog is useful for general updates online, and with items going on in your business – but aren’t newsworthy enough to merit a full dedicated press release.

A press release is essentially for a specific and significant online marketing purpose, such as the announcement of a new product or service, or the appointment of a new executive for a well-known Branded company, or end-of-year corporate earnings…the list is endless for including a press release in your online marketing mix.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Fast Forward to 2014 – What’s The Value of a Press Release?

Social Media NewsAt 24-7 Press Release one of the questions we get regularly asked is What’s the value of a press release?

One of the best answers we’ve seen came recently from John Mueller, Webmaster Trends Analyst at Google, who advocated the value of a press release, but stressing the importance of not using money-based keyword links, and to ensure that businesses use a press release distribution service that supports NO FOLLOW.

In our extensive experience as a leading provider of press release distribution services, we believe that the value of a press release comes from three elements:

1. Journalists can find your story and re-write it and/or re-post your story.

2. Bloggers can find your story and share it with their audiences.

3. You can share your story via high-volume social media platforms.

These three elements all create valuable exposure levels, and a press release delivers massive impact in relation to the amount of investment it requires.

You can also promote your own press release once it goes live: the day your press release is distributed, a link will be created, and this means you can promote this link within your own online marketing campaigns, too.

Remember, that a press release stays online until you decide to remove it, so the average online press release has a significant lifespan.

If, however, you want to remove a press release from the Web, you’ll need to contact each publication source individually. This will take time and effort.

We believe that bang for buck, and compared to AdWords campaigns – which have limited space and character allowance – a press release is financially more cost-effective, as long as it’s written with a ‘hook & hold’ headline in place.

Fewer businesses are now using press release marketing for ‘spam’ messages, so the existing press releases being distributed are generally more newsworthy – and gaining more attention online than ever before.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Press Release Marketing Community – Come Join Us…

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