Top 6 tips on Press Release Distribution

6 Tips for press distributionWith more than a decade’s experience in press release distribution, the writers, bloggers and journalists in our network here at 24-7 Press Release Newswire bring together a vast wealth of expertise, knowledge and experience in effective news distribution.

And when it comes to getting your press release in the right places at the right time, we genuinely believe that our expertise gives our client base the edge.

A client base which includes a plethora of industry sectors, solo entrepreneurs and corporate customers alike – including a diverse mix of private businesses and public organizations, including Gatwick International Airport and NASA.

We also appreciate that each client is different, with different requirements and a different target audience for their press release distribution needs.

So, our Top 6 tips on press release distribution are:

Utilize a press distribution service with a long-standing reputation in the marketplace, and a provable history of gaining great client results. (See last weeks post here – How to Source a Press Release Service)

Establish whether, once a press release has been distributed, that a client has a unique URL for their press release which can then be shared and Liked on prominent social media platforms. This also stimulates further visitor traffic to the client’s press release on the website. We’re also working on a system at the moment whereby client press releases are shared on a client’s social media profiles for them, gaining additional leverage and saving them time.

Make sure that the press release distribution provider supports Google Authorship linking and uses it proactively, as we do here.

Follow us on Facebook and Google+ to keep up on PR, Marketing and Social Media industry updates, grab great deals, offers and coupons for exclusive press distribution deals.

We also offer discounted rates and premium customer service offers through our ‘PReferred Agency’ programme – ideal for Marketing, PR and Communications companies and Agencies that need to submit a larger volume of press releases (typically 30+) per month.

Consider additional strategies such as Newsjacking on Facebook and Twitter, whereby breaking news stories and trending topics are used to ‘piggy-back’ your company news onto, thus generating more attention and interest online. Drawing in a bigger audience via Newsjacking is a classic tactic when tied in with effective press release distribution services.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Want to find out how Journalists are sourcing stories? Stay tuned, because next week, we’ll share some of these ways.

COUPON CODE ALERT! Use the coupon code: feb10blog139 to save $30 off our $139 Integrated Media Pro press distribution package! Exp. Feb 28, 2014.

How to Source a Press Release Service

Press DistributionAs a leading provider of press release distribution and press release service with more than 10 years’ experience, here at 24-7 Press Release Newswire we understand that sourcing such a service can appear to be a time-consuming and confusing process.

With so many different news distribution providers on the market, finding the right press distribution company is a bewildering prospect for businesses looking to submit a press release effectively and affordably online.

So, here’s our Top 7 tips on how to source a press release service:

* Make sure you use a service that’s been established for some time, and has a provable record in delivering news distribution services – for example, we recently celebrated 10 years in business.

* Look for a press release distribution company with credible associations and industry benchmarking – since 2008, we’ve been a member of the Better Business Bureau, with an A+ rating (view our rating here).

* Make sure that the provider works in partnership with credible partners, to ensure the widest possible reach for your press release – we, for example, work with distribution partners including Associated Press and PR Newswire.

* Check and review the Alexa Ranking of the news distribution provider’s website, and establish who their audience is through Alexa – we’re ranked in the Top 10,000 websites in the USA, with a USA-based audience of 63% and a UK-based audience of 6%.

* How easy is it to find your stories on the Web after your press release has been distributed – for example, by typing the title of the press release into Google. An experienced press release distribution provider should boost your rankings quickly and effectively in this way.

* Ensure that you find a news distribution service that is both reasonably priced but also delivers consistent results – for example, we may not have ‘PR Web’ or ‘Market Wire’ results, but the results delivered within our pricing are superb.

If you have any queries or questions about our range of services, please feel free to get in touch here.

COUPON CODE ALERT! Use the coupon code: feb10blog139 to save $30 off our $139 Integrated Media Pro press distribution package! Exp. Feb 28, 2014.

Stay tuned for NEXT WEEKS POST, 6 Tips On Actual Press Release Distribution…

Why a Press Release Still Holds Value in the Eyes of Google.

Media News ReleaseWe came across another posting, this time over at Search Engine Land, about a subject close to our hearts.  The press release.  Although many, that are entrenched in the industry still recognize them as a valuable marketing tool, there are still people out there that believe that because of Google’s Penguin update, they are seen as damaging.  This is completely incorrect, here is the supporting information.

In an article from about mid 2013 at Search Engine Land had a quote from Barry Schwartz, who reportedly spoke to Google Webmaster Trends Analyst John Muller about the role of a press release.  Here is what had been reported.

Google’s John Mueller did add that there is still great value to using press releases. The goal of the press release is to get the word out to the press about your new service or product. When the press hears about what you have to offer and if/when they decide to write about it on their own sites, those links do not need to be nofollowed. In fact, those stories written editorially are the links that Google values the most.

Find the rest of this story and more at our Google Plus page at:  http://www.google.com/+247pressreleasepr

Further information from today includes:

– Marketers learning to play by Facebook’s changing Rules

– Social Media Success Requires a company-wide effort

– Using Google’s Autocomplete feature to enhance your brand.

Wishing You All The Best!

Seasons Greetings24-7 Press Release Newswire would like to wish all our customers, clients, fans and followers all the best over the holidays!

Today, we have made a few updates to our Google Plus page at: http://www.google.com/+247pressreleasepr

The last couple of days info include:

– Instagram ads, they really work!

– The changing relationship between celebs and brands

– What are some upcoming tech trends for 2014?

– First Mashies Awards for Marketing

and some tips for how to build your Social Media audience!

Come check it out, and follow us on Google Plus!

Tracking Your Press Release and Clipping Services — What is a Clipping Service?

News ClippingsAt 24-7 Press Release Newswire (http://www.24-7pressrelease.com), we have had a few inquiries about one’s press release that was just distributed.

Typically, this used to be a very manual and expensive process that could, at the time cost upwards of $1,000 to track a single press release. This was a tool that was only used by “large corporation” types that had deep pockets.

I read a humorous piece from Myntpr, which is really not too far from the truth as to what and where the term “clip” originated.  The article, which was a humorous read says “part of a PR person’s job (OK, usually the interns) was to actually read dozens of newspapers each morning – real, physical newspapers that get ink all over your fingers and everything – and cut out (or “clip”) articles that mentioned their client, paste these clips onto a sheet of paper, photocopy all of these articles and fax them to the client. It was called “doing clips”.

This would be not too far from what a “CLIPPING SERVICE” used to do, and why they were so expensive, mainly because of the hours put in, prior to the digital age.

A more specific and modern explanation, for a clipping or media monitoring service would be from WikiPedia (http://en.wikipedia.org/wiki/Clipping_service) which states “A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial opinion, specifically or widely. These services tend to specialize their coverage by subject, industry, size, geography, publication, journalist, or editor. The printed sources which could be readily monitored greatly expanded with the advent of telegraphy and submarine cables in the mid- to late-19th century; the various types of media now available proliferated in the 20th century, with the development of radio, television, the copier and the internet. Though media monitoring is generally used for capturing content or editorial opinion, it also may be used to capture advertising content.”

So what is one of the best ways to track a press release online?  One way to help, which is inexpensive, and perhaps not the most complete accurate way (it is tough to really replace a human), would be through the use of Google Alerts.  Here you can type in your Company name and be alerted when news about the company is mentioned.  The problem with this is you may have variations of how your company is spelled and what context it is used.  Never the less, for a free service, it can give you a little insight.

Viral Marketing, Direct Messaging & Instagram and New Social Media Branding Tips!

Marketing, PR & Social Media TipsThese are just a FEW of the pieces of information that we have made available through our Google+ Page at: https://plus.google.com/+247pressreleasepr/posts

If you are not already and Google+ or have a Google+ account, but not yet following us, you should be!

What else is new?

– Find out about how Direct Messaging is now available through Instagram

– 3 tips you need to know before a product launch!

– Don’t be one of these Social Media horror stories…

– Looking to carry out a Website review? Here are 10 easy steps…

– Kobe & Messi: How Viral Marketing Sausage is made

We like to keep you up to date on what is going on in the world of Social Media, Public Relations & Marketing.  Although some information we do post directly to our Blog, we also like to scourer the web looking and consolidating great pieces of information to share with you!

 

Metrics and Tracking Your Press Release Performance Online Part 3

Tracking Your Press ReleaseIn Part 1 of this blog series we discussed how to analyze the statistics provided to you by your press release distribution service after your release was disseminated over the newswire, and in Part 2 we talked about using a clipping or media monitoring service to see what mentions your company is getting in both online and print media.

The problem with a clipping service is the price – it can be very costly, due to the time involved to scour through the various news outlets and find news relating to your own company.

So with this post we want to present to you an alternative way of tracking your release performance online that is free, quick and simple, though obviously not as thorough or extensive as a clipping service.

Simply Google your headline in quotation marks to isolate the results to only your release. This will give you an idea of how many online outlets picked up your release. It will not include mentions of your company or release subject in print media outlets, but as a general rule, if print journalists wanted to write about your company based on something they read in one of your press releases, they would contact the person listed on the release as media contact. The only other instance is if a journalist decided to reduce what your release said into a ‘filler’ item, where they need a couple of inches filled within the newspaper and can get all the information they need for that from the release. In that instance you would not be contacted, but coverage would have gone out about your company. That would be difficult to find out about, however, without the use of a media monitoring service.

Combined with Parts 1 and 2, these three blog posts have outlined your options for tracking your metrics after using press release distribution. However, in closing it is important to emphasize that obsessively tracking your release’s performance after each press release is really not that necessary. The key is to use press release distribution regularly and consistently and over time you should see an increase in traffic to your website and interest in your company. It just may take a while to pay off. That kind of result cannot be shown in the metrics of just one release, no matter how extensively you track them.

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Marketing and your brand

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Are you wanting to keep up to date and informed on the latest marketing trends, news and information? Then come follow us on GOOGLE PLUS and keep up to date on the latest information from some of the top marketing resources around the web!

Bookmark us at: http://www.google.com/+247pressreleasepr

Quote: “Using a press release service is one of the most cost effective ways to increase your online visibility and expand the reach of your brand”.

Marketing 101 – Usage of a Press Release; Are You Doing What is Right? Putting to Rest Some Misconceptions.

Marketing and Use Of a Press ReleaseOCTOBER 13, 2013 – With the recent search engine updates (the words Penguin and Panda come to mind) that have taken place over the year, there appears to be some misconception around the usage of a press release as a part of one’s marketing strategy.

Press release service, http://www.24-7pressrelease.com still to this day, receives the odd requests to have ones press release removed from the system, in fear of being penalized by Google.  The requestor is not aware that any links in the press release are NO FOLLOW and therefore are fine to leave the release.

Google and No Follow

Google and No Follow

What people do not seem to understand is that a Press Release is still one of the most effective and cost efficient marketing tools available if they are prepared and executed in a correct fashion. A quote from John Mueller (Google) states “there is still great value to using press releases. The goal of the press release is to get the word out to the press about your new service or product. When the press hears about what you have to offer and if/when they decide to write about it on their own sites, those links do not need to be no followed. In fact, those stories written editorially are the links that Google values the most.”

We occasionally receive inquiries from individuals saying they submitted a press release, however their phones were not ringing off the hook, and they did not have to add an extra server to accommodate the extra zillions of website visitors they were anticipating after their press release went out.

NewsA press release is a gradual and timed marketing tool.  This means that it may take many releases to be either picked up by an editor, journalist or blogger.  Just because you didn’t hear anything, does not mean someone did not take note, pass it on to someone else or it went unheard. Sometimes, it may take several regular releases before one sees an increase in inquiries, web site traffic or a phone call.  This being said, when a press release goes out, the information needs to be of value and interest for a journalist or blogger to want to follow up.  In this day and age, journalists are bombarded and overwhelmed. Your press release should be kept short. To the point and grab the interest of the reader with a killer headline, or it will go unnoticed and unheard.  It is a tool, which can take some time to attain traction, not a “magic bullet”.

In summary, usage of a press release in a marketing campaign will not go away. They need to be timely, and used appropriately and are not viewed in a negative light as some people may have believed after recent search engine updates.

Founded in early 2004, 24-7 Press Release Newswire is a privately held news distribution company that provides marketing and communications solutions and multimedia gateways for marketers, public relations professionals, bloggers and corporate communication specialists around the globe.

Engaging audiences, the news is disseminated through a multi-channel process to major news outlets, journalists, online social media and bloggers through its network of partners including Associated Press and PR Newswire.

As its 10th anniversary approaches, the company celebrates its position as one of the leading press release distribution services offering high-quality distribution at a moderate price point, making it accessible to all sizes of business.

What Will 2014 Bring As Far As Marketing Trends?

Social MediaWe had read an interesting article about the marketing trends anticipated for 2014 put out by Forbes, which was definitely an interesting read (and informative).  To sum it up, the article did touch on a few of the following points, plus some of our own insights into where marketing is going for 2014.

There is no doubt that the landscape for marketing has changed significantly over ever the last 18 months (and will continue to do so).  The main area has been focused on how external visitors are driven to sites as opposed to what type of external links one may have on their site.   Another point of interest is based around content and whether it is original or re-published content.

Here is the list:

Press Release Services

Despite all of the information that had been circulating about press releases (and many people “scrambling to have links removed from press release sites”, they have forgotten a few valuable insights. First off, many press release sites took to Google with heart and changed their strategy to NO FOLLOW links. This basically means that if your press release is on a site that has NO FOLLOW links, it should be, for the most part, fine.

Google’s John Mueller, in an article from July 30, 2013, even went so far as to advise that “that there is still great value to using press releases. The goal of the press release is to get the word out to the press about your new service or product. When the press hears about what you have to offer and if/when they decide to write about it on their own sites, those links do not need to be nofollowed. In fact, those stories written editorially are the links that Google values the most.” – Search Engine Land (http://tinyurl.com/k92dyvs).

Press release service sites like http://www.24-7pressrelease.com that follow Google practices are still of value and should not be neglected.

 

Content Marketing

The companies that have been achieving success and authority are the ones that have been creating original content. The content is deemed as being valuable and also creates a trust with their clients.  This may come in a variety of formats including videos (YouTube Channels come to mind), Social Media and articles on business sites.

 

Social Media

The buzz around Social Media is still big and will continue to grow with the boost in popularity amongst the likes of Instagram, Google+ and Pinterest.  Facebook has made an incredible run and has a strong presence for social media.

 

Images

Images are always big.  They are visual, people get the message right away and they are the wave of the future.  Have you not seen an increase in “sharing images” over the past 12 months? This area will continue to expand.  Two places come to mind. Pinterest & Buzzfeed.

 

Simplicity

The move toward simplicity cannot be underestimated.  Taking a look at a few key sites and companies including Mashable, Google and Apple, the simplistic approach is what pays off.  The web is so cluttered, people want information quickly, visually and information that is to the point.

Social Signals

Social signals are becoming more important than ever.  Let’s face it, when you are in a business meeting and someone asks, “does anyone know a reputable printing company”, and a few key individuals that you know do their due diligent provide you with a few recommendations, is that information not golden?  So why would that be any different on the web in a text format or through a social media format?

Although inbound links, depending on where they come from do not hold the same value as they once did, some key sites are still of value and hold some weight.  Sticking with companies that are established, have quality content and ranked well is a good starting point.

 

Mobility Will Continue To Be King

People more and more are moving toward tablets, (the iPad mini comes to mind immediately), phones with larger screens (primarily for a better surfing experience) and mobile devices in general.  They are looking up information in washrooms (not that you needed to know that, but come on, it is a reality!), at bus stops and as much as I hate to see it, while walking down the street.

To not have your information available on a cross platform is not helping your business.  Your competitor that does have everything tailored for mobile? Guess what, they are taking your business.  This is not a trend. It is a reality.

As people lick their wounds and recover from 2013 search engine updates, 2014 will prove to be an interesting year for marketers with more social signal integration, mobile compatibility and simplifying the way messages are delivered to viewers and readers across the web.  This includes simplifying messages within a press release.  How about a press release limited to 140 characters? Maybe not…