Press Release Writing Tips: Choosing Keywords

It’s no secret that one of the most effective ways to improve your website’s search engine optimization (SEO) is by distributing press releases on a regular basis.

By including anchor text links within a release, regular press release distribution can really assist in getting your website up in Google’s ranks, and fast! But the best way to use this tool to its fullest is to ensure you are choosing the right keywords to link within your release.

Here are some tips on choosing keywords:

  • Use the same keywords you use in other marketing efforts, such as Google AdWords. Keeping your approach uniform across all marketing channels should lead to a greater return on your promotional efforts and dollars.
  • Choose just a few keyword phrases to really hone in on, rather than trying to cover every phrase you think could lead someone to your site.
  • Pat Wootton at Prompt Proofing suggests keeping the number of anchor text links within a release to between four to six, and directing them to different web pages, not just the home page. We would agree with this as it will help to prevent you from being seen as spamming Google’s system, which could lead to your site being flagged and even blocked by Google.
  • It can be a good idea to have a couple of keyword phrases that are quite popular, but also a couple of unusual ones. This helps you cover mass audiences and niche ones too.