Recent News at NASA and the Results of one Year in Space From Press Release Service 24-7PressRelease.com

Many of us have been familiar with NASA since our early childhood memories – pretty much since Neil Armstrong stepped foot on the moon.  News always came out in the evening newspapers and occasionally, we might catch a clip of space related news from afar. At that time, if it was outside the city limits, it was far away.

Times have changed and with it, technology to keep us up to date of every going on that we have an interest in.

Through press release service 24-7PressRelease.com, NASA has done a phenomenal job of keeping the media and public up to date with their latest space science press release news.

In particular, a recently submitted press release, titled ‘How Stressful Will a Trip to Mars be on the Human Body? We Now Have a Peek Into What the NASA Twins Study Will Reveal’ peaked the curiosity of many of our visitors.

The press release was a preliminary research study of NASA Twins whereby one twin made the International Space Station his home for a period of one year while the other remained on earth.

The researchers attained biological samples that were taken from each of the twins before, during and after the mission and comparing the results to find out how the body would be affected by long term space visits.

Want to find out more about some of the preliminary results? Be sure to check out the full press release here.

A second press release submitted to 24-7PressRelease.com again from NASA discusses some of the space station research highlights of the one year journey.  A few of the highlights include the first ever sequencing of DNA in space a number of investigations across multiple science related subjects.  Find out more about this project titled “2016 Space Station Research Highlights” here.

Looking for more information and updates from NASA, with over 300 press releases from them in our database, you may want to set aside a lot of time to read.  Check them out here.

Incorporating a Press Release with Your Content Marketing Strategy – A New Trend in Content Marketing

To say that the world of advertising and marketing has changed is an understatement.  This holds especially true over the last few years with the introduction of content marketing to the stage. Consumer behaviors have changed. People don’t want to be ‘sold’ products or service.  Many products or services are now coming through recommendations, much of this travelling through social media.

With a recent article we came across over at Forbes informing that millennials pretty much turn a blind eye to advertising (http://www.forbes.com/sites/danielnewman/2015/04/28/research-shows-millennials-dont-respond-to-ads/#58642b205599), many keeners in the marketing industry have switched gears and adapted to content marketing.  More noticeable of recent is the incorporation of content marketing and the use of a press release service.

So how do you get your information to travel through social media? Through content marketing.  As previously mentioned in an article we published from August 2016 titled “If you Haven’t Yet Adopted Content Marketing, You are in the Minority” , content marketing has been around for eons. Just now is it starting to make sense to many; here is why.

As mentioned earlier, the buying habits of people are changing. They don’t want to be sold something; they would rather be educated on whatever they are looking for whether it is a product or a service.

For instance, those that are in the real estate industry (just an example), when we bought our first home, we did not know anything about the process.  When we were looking around online for an agent to buy our first home, if we came across an article online about ‘buying your first home’, we would have thought that would be helpful.  There are many pieces of information that business owners can share information about in their industry.  For real estate agents, there are many subjects they could write about.

When you incorporate your message through a press release service like 24-7PressRelease.com you also increase your online visibility because our distribution partners also post your news to their sites.  When your press release has been distributed, you also receive a distribution report of where your press release was posted with those partnering sites.  If your press release takes the voice of being helpful and informative to your audience, expect that your press release may also be shared with many consumers or customers within your industry. People like to share useful information.

24-7 Press Release Newswire has a special on our Integrated Media Pro until the end of January, 2017.  Use the coupon code: fbjan2017 to save $40 off our $139 package which provides distribution of your press release to Associated Press, newspapers and more!  More details may be found at: http://www.24-7pressrelease.com/price_plan_imp.php

24-7 Press Release Newswire – A Week of Press in Review June 20 – 24 2016

The Humanity Party (THumP)

The Humanity Party (THumP)

The past week has been a whirl-wind of some differentiating press releases distributed through the 24-7PressRelease.com network including submissions from Anonymous and their announcement of a worldwide political movement called The Humanity Party (THumP) which has garnered much media attention.

Also popular this week includes a press release submission from Arrowhead Publishers and Conferences, with their news of “Key Leaders in Precision & Personalized Medicine To Meet This Fall for the 8th Annual Personalized & Precision Medicine Conference

And last but not least, some information from Abode Systems, Inc. about “abode’s IoT and Home Security Platform Makes Connected Home Accessible to Visually Impaired and Blind Community”
NASA Press Release - You are what you eat.
Don’t forget to also check out one of NASA’s recent posts about “NASA Releases “Metabolomics: You Are What You Eat” Video”.  This press release and others may be found at: http://www.nasa.gov/feature/video-highlights-mark-and-scott-kellys-metabolites-metabolomics-you-are-what-you-eat

Content Marketing, More Businesses Incorporate a Press Release Into Their Content Marketing Strategy.

Content marketing & PR

Content marketing & PR

24-7 Press Release Newswire news distribution services, is continually scouring the web in search of keeping current with what is new and latest trends. This is an ongoing practice because of how quickly changes occur within our industry.

During our research, we came across an enlightening article over at Forbes Magazine, titled ‘Everything You Need to Know About How Content Marketing is Changing’. This article may be found here.

Many points in the article, written by contributing editor, Sujan Patel, were informative and practical. Many of these points should be considered when you are planning and writing your press release. After all, 24-7 Press Release Newswire is well aware that a press release is and should be a component of your content marketing strategy.

The first point, a greater emphasis on valuable content could not be truer. You get one shot at it (especially if you are distributing a press release to the media); make your content better than anyone else. Perhaps ensure you have some actionable takeaways.

As we mentioned in a comment at the article page and through various articles on our website, video is still king and continues to increase in popularity. This trend will continue. Attaching a video to your press release is an excellent way to share your message. Make sure you keep your video as close to, or under 1 minute. Once you go over one minute, attention spans drop off drastically. Ideally, under 30 seconds is best, but may be challenging. You do not have to look far to see the impact of video messaging on popular platforms like Facebook. A video can help draw the reader further into your content.

One statement in particular, in Patel’s article really hit home. The statement of “If you’ve been relying on social media to push out content, then it’s time to look for other channels and niches to get the word out.” This is exactly what we have been mentioning and a main reason for using a press release within your content marketing strategy. Using a press release is an excellent channel for distributing your message, as long as you maintain the correct tone. This means ensuring that what you have written is not an article or advertisement.

Three other points mentioned are also significant and are not to be under estimated. The first point is about content becoming more personalized and specific to audiences. When crafting your content, targeting a specific audience can go a long way. Keep your messaging informative, and personalized, yet professional. After all, the press release medium is very competitive. You need to grab the reader’s attention with a strong headline and an enticing lead in.Adding a press release into the mix.

More and more people are investing in press releases as a part of their overall content marketing strategy. They are extending the information they have used in other content to the media. Content experts are becoming the leader in their industry by sharing helpful information. They are sharing information their audience can take away and do something with. When this transpires, there is a perceived value to that information. That information is then shared and if it is really helpful or informative, the information may even go viral.

With all that being said, how could a content marketing strategy look with an article, you’re social media and the incorporation of a press release?

You could first start with an article that pertains to your area expertise, targeting your audience or market. This article could be followed up with a press release where you could potentially include other businesses, or individuals that are using your new widget or product. This could also include some statistical information if you are willing to share that with your audience. Statistical information could include a record number of units sold or users using your widget. You could then include links to your original article.

The day your press release is distributed (24-7 Press Release Newswire has excellent value press distribution packages, be sure to inquire about them), you can share the link of your press release on your social media channels where it could potentially be liked, or even re-shared over and over again. Share the link of your press release on your Twitter page; accompany the link with a paragraph follow up for your Facebook post. This in turn continues to create more exposure. Sometimes asking friends to share your link on their social media can go a long way.

We have seen an increase by many businesses incorporating a press release within their content marketing strategy, providing them with excellent results. The key is to remain consistent and keep the information interesting and of value. This is not a one off strategy and needs to have some thought and a game plan around it. Depending on your business model may mean including different areas of business within your business or organization.

Press Release Distribution at 24-7 Press Release Newswire, What are the Differences?

24-7 Press Release Newswire Press Release Distribution PackagesAs of recent our 24-7 Press Release Distribution customer service centre has received a number of enquiries about the difference between two of our top end press distribution packages. This would include our Integrated Media Pro and Mass Media Visibility packages. Information on these press distribution packages may be found here (http://www.24-7pressrelease.com/price_plan_imp.php)

To start with, both packages are truly excellent press packages for reaching the media and increasing your online visibility. The more extensive difference is our Mass Media Visibility press distribution package includes distribution through PR Newswire. The added distribution includes their 4,500 websites, databases and online services. Some of these services include Yahoo Finance, MSNBC, MarketWatch and the Bizjournals. This means exceptional distribution for a reasonable price.Press Release Distribution Packages

Both packages offer your press release to be made available to the 30,000 journalists at the Associated Press. Both packages also offer next day distribution, image attachments and inclusion to our media desk for journalists & bloggers. Our media desk may be found at http://mediadesk.24-7pressrelease.com.

So when should you choose which package?

We typically advise our customers if your press release requires publication through Yahoo News (for extra enhanced news exposure), or MSNBC, then select the Mass Media Visibility package. Another question to ask is ‘can you truly see your press release published in a paper like The New York Times? Do you honestly believe you have something so unique or ground breaking, that The New York Times would take notice? Is the quality of your writing up to par with what you would find in a major publication like that? If you are in doubt or not sure of the quality of your press release, acquire a second opinion. This could come from someone like a colleague or friend.Purpose of Press Release

Does 24-7 Press Release Newswire distribute news, or make your news available to major publications like The New York Times or USA Today? Yes. Do we guarantee that your press release will be chosen by them and that you will be contacted by a journalist from a major publication? No, we do not. This may seem fairly obvious; however we would not be publishing this if we did not receive a large number of inquiries to warrant writing this.

To be clear, we are not saying that major publications would not look at a ‘smaller business’ press release, or new start-up news, however the reality is they prefer mainstream business news from major known corporations.

Another reason to choose our Mass Media Visibility package is the dual reporting you receive when your press release is distributed. Two reports are sent, one for PR Newswire and one from 24-7 Press Release Newswire.

Many of our customers typically alternate between the Integrated Media Pro with the Mass Media Visibility package to maintain their exposure. One week they may use one package, a few weeks later, they may choose the other package.

No matter what press distribution package you select, you must always ensure a top quality written press release. Anything less than remarkable (this includes a catchy headline), may be lost in the masses.

We strive to keep you up to date with the latest information on press release writing styles, marketing tips (content marketing included) and of course, what is happening in the world of SEO. We encourage you to frequently visit our PR Knowledge Base Distribution packages that are affordable.(http://www.24-7pressrelease.com/kb_articles.php) to be kept up to date on the latest. A few headlines worth taking note of include:

These are just a few recent tips and information to help you succeed with your campaign. PDF writing tips may be found here:

24-7 Press Release Newswire is a privately held news distribution company that works with marketing and public relations companies locally and internationally to help better service their customers by providing effective, affordable solutions for news distribution.

News is distributed through a multi-channel process to major news outlets, journalists, online social media and bloggers through its network of partners and journalists including Associated Press, PR Newswire, AllVoices, Acquire Media, Financial Content to name a few.

Being in the press distribution business for over 12 years, the company celebrates its position as one of the leading press release distribution services offering high-quality distribution at a moderate price point, making it accessible to all sizes of business.

Bookmarking or Following 24-7 Press Release News is a Great Way to Keep up to Date in the PR, News Distribution Industry.

Using a press release to promote your content.24-7 Press Release Newswire, a leader in the press release distribution industry for small to medium sized businesses keeps on top of current information to do with distribution trends, SEO and content marketing.

The world of journalism, distribution of news and PR has changed significantly in many ways in the last few years alone. Are you familiar with the changes?

We have recently posted a few informative pieces of information to help you increase the visibility of your content and business. A few of our new articles include:

  1. Why You Should Use a Press Release to Assist in the Promotion of Your Content Marketing Strategy: http://www.24-7pressrelease.com/article/22/why-you-should-use-a-press-release-to-assist-in-the-promotion-of-your-content-marketing-strategy
  2. Promoting an Event? Distributing Your Press Release Should be Timed to Meet Today’s Digital Needs: http://www.24-7pressrelease.com/article/21/promoting-an-event-distributing-your-press-release-should-be-timed-to-meet-todays-digital-needs
  3. Increasing the Online Visibility of Your Press Release is Easier than You Think: http://www.24-7pressrelease.com/article/20/increasing-the-online-visibility-of-your-press-release-is-easier-than-you-think

At 24-7 Press Release Newswire we try to encourage knowledge sharing and welcome to you share any of these articles with your business associates. Staying on top of your competition means staying informed of what is going on in your industry.

A complete listing of our articles may be found here:
http://www.24-7pressrelease.com/kb_articles.php

Content is More Important Than You Think – Tips You Should be Aware of Before You Distribute Your Next Press Release.

Don't let your next press release be another star in the sea of stars in our galaxy.  Make it stand out.

Don’t let your next press release be another star in the sea of stars in our galaxy. Make it stand out.

The more news content that fills the web, the more creative you must become when writing your press release. Do you think your press release will be the only one to hit the wires in the morning? Sorry to disappoint you, however your next press release is one of hundreds of thousands that go out in a given day. Think of it as just being just another star in the galaxy. What is going to give you that extra glimmer?

It is no longer a world of ‘send it and they will read it’. In fact, that world has not existed in a long time. Too make things more complex, it is not enough to have your audience simply read what you have written. You probably want them to take action.

Using an enticing headline is a good start. This could be asking the user a question that gets into their head such as if you are targeting a parental audience, the question of ‘Are you a Responsible Parent?’ – It is in the nature of most people require positive affirmation, so, you grab their attention because of their curiosity to ensure that they are indeed a good, responsible parent. Take it another step further by adding a simple statement like ‘Find out by taking this quiz’. This again adds an element of curiosity and a challenge that people like.

From this headline, you could lead into a short story talking about some irresponsible parents. Why would someone want to read about ‘irresponsible parents’? The same reason people slow down for car accidents and watch the news.

Simple headlines for a press release like ‘ABC Widgets Announces new Director of Communications’ no longer cut it unless ‘ABC Widgets’ is a major international corporation that is publicly traded on a major stock exchange.

Other content you could incorporate into a press release is content that provides resources to your audience.   Perhaps tie this into numbered lists like. ‘Here are 7 of our top resources for becoming the best parent in the world’.

Keep your content meaningful and interesting to your audience and don’t forget to add your call to action. The online world is changing and you need to be that slightly taller blade of grass to stand out in the field of news that inundates journalists on a daily basis.

Looking to send out a press release?  Check out our distribution packages at: http://www.24-7pressrelease.com/price_plan_imp.php

Launched in 2004, 24-7 Press Release Newswire changed the landscape of the press release distribution industry by offering affordable, effective press release distribution to businesses of all sizes looking to increase their presence and awareness.

 

At 24-7PressRelease, I was Shocked to Have a Customer Call me up and ask me the Following…

Press Release Metrics and Performance tracking.

Press Release Metrics and Performance tracking.

Customers love the statistics that we offer and also love our ‘proof of distribution report’ that we send out with sampling links to partnering sites of where their story may be found. This is only part of what goes on behind the scenes the morning their press release is distributed. Once distributed, we keep track of everything from headline impressions and number of times a story has been read. We wanted to share a story from a recent customer in Asheville, North Carolina.

I was working away when our customer service line began to ring. Slightly distracted, I answered the call. It was a customer who had recently used our press distribution service inquiring about his statistics. His name is Rob and he had recently published a book titled “Fearless Medicine, Helping Children and Adults Overcome Fear in a Medical Setting”.

Stepping back a few days prior to his release being distributed, he had inquired about what my thoughts were about his release and the subject matter, etc. My personal thought was ‘wow, I think he is on to something here’ (his press release title of “How to Hold a Two Inch Needle and Still Make a Child Smile”). This may have been in part because of my own personal fear of needles.

Rob called to inquire if the statistics he had looked at were considered decent results. You can imagine my shock when he had advised me that his press release had made over 90,000 headline impressions on various partnering sites, and over 900+ actual views of his press release! I believed it was a decent subject, but did not think it would receive that type of viewership!

Rob did an excellent job on this press release by keeping it short and to the point and by also including some points in bold. His press release may be found HERE.

I never did get the chance to ask him if he had also shared the link to his press release on his social media sites, but would imagine that he might have given his social media stats also appeared decent.

Sharing a press release through your social media channels (Facebook, Google+, Twitter and LinkedIn) while asking questions in the process is an excellent way to engage your followers, customers and target audience. This is really a process that completes the process.

Interested in distributing a press release? We would love to help you increase your online exposure. Visit http://www.24-7pressrelease.com.

Our Top Six Online PR Blogs of 2014

Marketing and your brand

Marketing and your brand

As our 3rd quarter for 2014 draws to a close, the management team here have been reviewing our blog from January to September.

And as a quick resource for our regular readers and new visitors to our online PR blog, we decided to collate our top six blog posts in one place for the year so far.  The reason we choose this time of year rather than waiting until the end of the year is because our captive audience is much grander.  We have found in the past that typically in the last quarter, many people are in a holiday mode and we do not reach as many in the marketing arena.  That plus the fact that this is one of the busiest times as business owners prepare for their Fall marketing campaigns.

So, here’s our favorite, and most popular, online PR blog posts of 2014:

* 19 reasons why photography is the biggest influence in social PR. (here)

* How do journalists source stories? (here)

* How to use social media to achieve ultimate exposure for your press release (here)

* Have you heard of the ‘snackable’ press release? (here)

* The link between social media marketing and online PR – proven! (here)

* The best social media tools to boost your online PR campaigns (here)

We hope that you’ll find these online PR blog posts valuable, and that you’ll continue to utilize our blogging resources for the remainder of 2014 and in 2015 too, of course!

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch.

As a leader in the press release distribution industry for medium sized businesses, 24-7 Press Release Newswire (http://www.24-7pressrelease.com) continues to keep on top of current marketing trends and technologies. If you are looking to distribute a press release with us and are not quite sure how to craft it, we encourage you to visit our Knowledge Base Articles section here.  This section is loaded with excellent information on marketing, writing tips and much more.

NASA Space Radiation School is Totally Radical

A veritable physics and biology mashup exposes students to a broad spectrum of space radiation research and expertise.

NASA Press ReleaseHOUSTON, TX, September 19, 2014 /24-7PressRelease/ — For many students, the idea of summer school is anything but inspiring. Students of the 2014 NASA Space Radiation Summer School (NSRSS) might disagree. The students, experts in their respective fields of study, were recently immersed in three weeks of intense education, collaboration and perhaps most importantly, inspiration.

Education

The school, a veritable physics and biology mashup, exposes students to a broad spectrum of space radiation research and expertise. Indeed, many students see the summer school as an opportunity to better themselves as scientists and bridge biology and physics.

“These students–an outright brain trust–learn nitty-gritty space radiation physics and biology,” said John Norbury, who served as director of this year’s school. “The school sensitizes them to the various factors of space radiation, which is one of the most critical aspects of getting to Mars.”

According to Peter Guida, NASA liaison biologist at the U.S. Department of Energy’s Brookhaven National Laboratory (BNL) where the school is held, the purpose of the school is to teach the students how to think critically about global issues and problems related to radiation, how to design experiments and how to execute them.

“We want to get students on a pathway to make sure there are no gaps in space radiation science research,” said Guida.

According to Guida, the summer school provides students with an experience that they could not receive anywherein the world. During their time at the summer school, students hear lectures from 30 to 33 distinguished experts in the field who address topics not taught in the average classroom. They also participate in cell-based experiments that teach them to detect DNA damage, detect changes in cell death and toxicity, and measure cell replication. Additionally, they learn about BNL’s particle accelerators, the radiation beam, and how to write a beam time proposal, which is key to obtaining time at BNL’s NASA Space Radiation Laboratory where researchers conduct experiments. The students — largely students with advanced degrees — are selected through a highly competitive application process.

The school offers some intangible things as well, namely collaboration and inspiration.

Collaboration

The NSRSS strives to get biologists and physicists on the same wavelength, all learning from one another and forging relationships with scientists in fields they normally would have not had an opportunity to meet otherwise.

“I am a biologist and I know which challenges we have, but to get a better understanding of the challenges the physicists face in this field is something that has changed and improved the way I perceive the whole field,” said Pil Fredericia, NSRSS student and doctoral student at the Technical University of Denmark. “I think that is the most valuable lesson I have received from this whole experience.”

Fellow student Wouter de Wet agrees.

“The largest impact for me both personally and professionally was the relationships I formed with the other students,” says de Wet. “I now have colleagues and friends in all parts of the space radiation research field with whom I am certain I will collaborate in the future. If it had not been for this experience, I would probably never have met any of them.”

Inspiration

Hand in hand with the school’s objective of helping students understand why space radiation is important is the goal of inspiring them.

“We need young experts in the field with new insights,” said Norbury who adds that their measure of success is how much they have inspired students.

To date, more than 30 percent of NSRSS students have returned to BNL as researchers and, based on student feedback, this year’s school was a resounding success.

“I was really taken aback by the number of such highly acknowledged researchers in the field that took their time to come and lecture,” said Fredericia. “To be in an environment with such skilled people with so much knowledge was really inspiring to me. It made me look at my own research from another perspective. It made me think about other implications of my research.”

NASA Pathway Scholar and doctoral candidate Samrawit Yeshitla noted that the session enhanced confidence in her current work, adding, “NASA scientists gave us a lifetime of knowledge and left us to think about how we can help NASA prepare for long duration missions.”

“I do believe this program is key to one day meeting our goal of putting a person on the surface of Mars,” agreed de Wet. “It brings together researchers from all areas of the field and helps you realize that you are a part of a much larger team than your own research group–all trying to reach the same goal.”

Maybe the idea of an inspiring summer school isn’t such a radical idea after all.