NASA Space Radiation School is Totally Radical

A veritable physics and biology mashup exposes students to a broad spectrum of space radiation research and expertise.

NASA Press ReleaseHOUSTON, TX, September 19, 2014 /24-7PressRelease/ — For many students, the idea of summer school is anything but inspiring. Students of the 2014 NASA Space Radiation Summer School (NSRSS) might disagree. The students, experts in their respective fields of study, were recently immersed in three weeks of intense education, collaboration and perhaps most importantly, inspiration.

Education

The school, a veritable physics and biology mashup, exposes students to a broad spectrum of space radiation research and expertise. Indeed, many students see the summer school as an opportunity to better themselves as scientists and bridge biology and physics.

“These students–an outright brain trust–learn nitty-gritty space radiation physics and biology,” said John Norbury, who served as director of this year’s school. “The school sensitizes them to the various factors of space radiation, which is one of the most critical aspects of getting to Mars.”

According to Peter Guida, NASA liaison biologist at the U.S. Department of Energy’s Brookhaven National Laboratory (BNL) where the school is held, the purpose of the school is to teach the students how to think critically about global issues and problems related to radiation, how to design experiments and how to execute them.

“We want to get students on a pathway to make sure there are no gaps in space radiation science research,” said Guida.

According to Guida, the summer school provides students with an experience that they could not receive anywherein the world. During their time at the summer school, students hear lectures from 30 to 33 distinguished experts in the field who address topics not taught in the average classroom. They also participate in cell-based experiments that teach them to detect DNA damage, detect changes in cell death and toxicity, and measure cell replication. Additionally, they learn about BNL’s particle accelerators, the radiation beam, and how to write a beam time proposal, which is key to obtaining time at BNL’s NASA Space Radiation Laboratory where researchers conduct experiments. The students — largely students with advanced degrees — are selected through a highly competitive application process.

The school offers some intangible things as well, namely collaboration and inspiration.

Collaboration

The NSRSS strives to get biologists and physicists on the same wavelength, all learning from one another and forging relationships with scientists in fields they normally would have not had an opportunity to meet otherwise.

“I am a biologist and I know which challenges we have, but to get a better understanding of the challenges the physicists face in this field is something that has changed and improved the way I perceive the whole field,” said Pil Fredericia, NSRSS student and doctoral student at the Technical University of Denmark. “I think that is the most valuable lesson I have received from this whole experience.”

Fellow student Wouter de Wet agrees.

“The largest impact for me both personally and professionally was the relationships I formed with the other students,” says de Wet. “I now have colleagues and friends in all parts of the space radiation research field with whom I am certain I will collaborate in the future. If it had not been for this experience, I would probably never have met any of them.”

Inspiration

Hand in hand with the school’s objective of helping students understand why space radiation is important is the goal of inspiring them.

“We need young experts in the field with new insights,” said Norbury who adds that their measure of success is how much they have inspired students.

To date, more than 30 percent of NSRSS students have returned to BNL as researchers and, based on student feedback, this year’s school was a resounding success.

“I was really taken aback by the number of such highly acknowledged researchers in the field that took their time to come and lecture,” said Fredericia. “To be in an environment with such skilled people with so much knowledge was really inspiring to me. It made me look at my own research from another perspective. It made me think about other implications of my research.”

NASA Pathway Scholar and doctoral candidate Samrawit Yeshitla noted that the session enhanced confidence in her current work, adding, “NASA scientists gave us a lifetime of knowledge and left us to think about how we can help NASA prepare for long duration missions.”

“I do believe this program is key to one day meeting our goal of putting a person on the surface of Mars,” agreed de Wet. “It brings together researchers from all areas of the field and helps you realize that you are a part of a much larger team than your own research group–all trying to reach the same goal.”

Maybe the idea of an inspiring summer school isn’t such a radical idea after all.

Three Ways to Generate More Publicity and Reach for Your Online Press Distribution

Make your story stand out.

Make your story stand out.

At 24-7 Press Release Newswire, we’re committed to seeing our clients gain more success, more reach, and more publicity for their brands, services and products via online PR distribution of press releases.

Generating more publicity for your PR is now easier than ever before, thanks to the impact and reach of effective PR campaigns.

This useful article highlights a few simple strategies which businesses can incorporate into their digital PR efforts to maximize the chances of the right audience seeing key messages online, including:

  1.  Newsjacking – jumping on the back of trending topics online is a great way to enhance the reach of online PR.
  2.  Product promotion – effective product placement and promotion via digital PR campaigns is a great way to increase the reach of any online PR delivered.
  3.  Mix traditional and digital PR – utilizing old and new ways of executing PR campaigns helps to reach the largest readership possible.

With point number 1 in mind, we have seen successful campaigns where people have used this strategy and shared the information socially to create a strong buzz for their own news.

It’s a great article, simply and clearly provides case studies in how to generate more publicity for your PR – and, crucially, the article also stresses the importance of utilizing digital channels for effective contemporary PR.

At 24-7 Press Release Newswire we advocate harnessing the power of the Web for powerful online PR campaigns, and our press release distribution services enable this.  By partnering with established, quality news services like PR Newswire and Associated Press to name a couple, we ensure your news gets to the right key people.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

How to Measure Your Online PR Success Rate in a Digital Age

Press Release Metrics and Performance tracking.

Press Release Metrics and Performance tracking.

With our focus firmly being around online PR and the press release distribution of news, at 24-7 Press Release Newswire,  we keep a close eye on ways in which our clients can increase the reach and measurement of the success of their online PR.  In this day and age, creating a successful campaign is a must because of so much competition and noise.

And with that in mind, we came across a really interesting article here, which examines different ways to measure the success of PR campaigns delivered across the internet.

The article discusses traditional methods of measuring PR, newer tools and techniques for calculating the reach of online PR, as well as highlighting how the use of Indexing is becoming more popular for digital marketers. For those in the food industry there is an excellent example of what needs to be considered for a magazine type ad.  That being said, the same considerations are applicable to almost any industry.

For us, there are three key elements to increasing online PR success:

  1. Get the message right – make sure that your PR content is strong, with useful content, and interesting information for your readership.
  2. Get the medium right – make sure that your online PR is being delivered to the right audience at the right time, in a way they want to receive it.
  3. Get the messenger right – make sure that your online PR distribution hits the largest number of relevant readers. Using a service like ours guarantees this.

The article is well worth a read, and contains some great ways to consider the effective measurement of your online press release distribution efforts.  By not having the right information and contacting the right individuals could potentially be damaging.

We found it a fascinating read – we hope you do, too!

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

19 reasons why photography is the biggest influencer in social PR

VisualsOur management team has noticed the increased importance and influence of visuals in helping to increase a Brand’s visibility online. It’s easy to see why images, visuals and photographs are influential, given that more than 55 million photos are posted onto Instagram alone daily.

People connect on an instant emotional level with images, and making content more visually appealing to readers by adding videos and images raises the reader engagement online as well as boosting the social media ‘share-ability’ factor of a press release.

According to recent research, a combination of photos, videos and multimedia content can increase the reach of a news item online by up to 970%.

It’s also been proven that the addition of images and video makes it easier to share and like on social media platforms for readers, and also highlights their ability to pass on useful, engaging, funny, and unique content to their networks. Quite simply, visuals enhance the story content immediately.

Here’s 19 reasons why visual content is an essential consideration for any organization utilizing online PR and online news distribution, via this fantastic article at HubSpot (click here) with compelling statistics:

* 90% of information transmitted to the brain is visual, and visual information is processed 60,000 times faster in the brain than text. (Sources: 3M Corporation and Zabisco) Tweet this Stat!

* 40% of people respond better to visual information over plain text. (Source: Zabisco) Tweet this Stat!

* 46.1% of people say a website’s design is the main criteria for discerning the credibility of a company. (Source: Stanford Persuasive Technology Lab) Tweet this Stat!

* Publishers using infographics see 12% more web traffic on average (Source: AnsonAlex) Tweet this Stat!

* Posts with videos attract three times more inbound links than plain text posts. (Source: SEOmoz) Tweet this Stat!

* Visual content drives engagement – one month after the introduction of Facebook Timeline for Brands, visual content (photos and videos) saw a 65% increase in engagement (Source: Simply Measured) Tweet this Stat!

* On Facebook, photos perform the highest for Likes, Comments and Shares compared to text, links and videos (Source: Dan Zarrella) Tweet this Stat!

* 37% of Pinterest account holders login three times per week, 28% a few times per month, 15% login daily, and 10% login multiple times daily (Source: PriceGrabber) Tweet this stat!

* 98% of people surveyed with a Pinterest account also had a Facebook and/or Twitter account (Source: PriceGrabber) Tweet this Stat!

* Pinterest generates more referral traffic for businesses than Google+, YouTube and LinkedIn combined (Source: Shareaholic) Tweet this Stat!

* Pinterest drives sales directly from its website: of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Source: PriceGrabber) Tweet this Stat!

* 85% of the overall US internet audience watches videos online. The 25-34 age group watches the most online videos, with adult males spending 40% more time watching videos on the internet compared to females (Source: comScore and Nielsen) Tweet this Stat!

* Over 60 hours of videos are uploaded every 60 seconds onto YouTube (Source: YouTube) Tweet this Stat!

* 700 YouTube videos are shared on Twitter every 60 seconds (Source: YouTube) Tweet this Stat!

* Viewers spend 100% more time on web pages with video on them (Source: MarketingSherpa) Tweet this Stat!

* Mobile video viewing increased by 35% from 2010 to 2011 (Source: Nielsen) Tweet this Stat!

* 25 million smartphone users stream four hours of mobile video per month. 75% of smartphone users watch videos on their phones, of which 26% use video at least once per day. (Source: Ooyala and Ipsos) Tweet this Stat!

* Mobile video subscription is predicted to hit $16 billion in revenue by 2014, with over 500 million subscribers (Source: Ooyala) Tweet this Stat!

* Viewers are 85% more likely to purchase a product after watching a product video (Source: Internet Retailer) Tweet this Stat!

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here. (hyperlink with http://www.24-7pressrelease.com/contact_us.php)

24-7 Press Release Newswire Announces Our Gift to You on Our Tenth Anniversary – A New Site Packed with Impressive Features

24-7 Press Relesae Newswire New SiteWe are excited to announce that, to celebrate our 10th year of service, we have re-launched our site. It is now packed with new, exciting features designed to enhance distribution and make the submittal and distribution process more intuitive and efficient for users.

We have added additional news partners to bolster distribution, including Associated Press, more than 150 television stations most who post news directly to their websites, Acquire Media and many other industry-specific websites.

For users, the crowning glory of our new site is the Media Desk – a feature-loaded hub for journalists, bloggers and readers to use in tracking, searching and following stories of interest, through various search capabilities.

Statistics will be enhanced as we will offer a way for companies to see not just how many hits their release received, but also the source of those hits – whether it be journalists, bloggers, consumers, freelance writers, etc.

We have also significantly increased our social media sharing tools, and have enhanced our news widget for easy inclusion in your own website (including the ability to tailor the design and feel of the widget to integrate smoothly with your own site’s theme).

Marketing and PR agencies can take advantage of our Agency PReferred program, which offers discounts and priority customer service rates to those customers submitting high volumes of releases for their clients. Additionally, tools such as the address book and image bank allow agencies to easily submit releases for different clients without having to re-enter or re-upload information each time.

“We have spent the last two years listening to what our customers want, which is better distribution to media and journalists, more social media interaction and better visibility. And this re-launch is our way to give our customers what they’ve been asking for,” said Michael Iwasaki, Managing Partner with 24-7 Press Release Newswire.

Save on your press release with these two coupons that expire June 30, 2014:

http://www.24-7pressrelease.com

blgnew139 – Save $30 OFF our $139 Integrated Social Media Pro package

blgnew89 – Save $20 OFF our $89 PR Network Plus package

Have You Heard of ‘The Snackable Press Release’?

According to ‘Statistic Brain’, in 2013, the average attention span of a human dropped from 12 seconds (in 2000) down to eight seconds in 2013.  What is the attention span of a goldfish? Nine seconds.

SnackableYour press release needs to be snackable to be read, picked up and shared through social media. This means your press release needs to be short, to the point and written in a manner that is flexible to your audience (in this case, journalists and bloggers). Adding an image breaks up text and is highly recommended. Even if it is a stock image related to your industry, product or service.

– Your headline needs to be on fire! Low word count, asking a question and perhaps listing an odd number of tips on your topic.

– Make sure your press release is worth sharing and engaging. Would you share it if you read it?

– Visual. Include an image, even if you buy a stock image that is related to your industry.

– Comprehensible. Ensure your average person will be able to understand your message.

– Call to action. Include your contact information in the body.

Times have changed. Attention spans are shortening. Journalists and alike are inundated with information. A good rule of thumb is that a shorter press release is better than a longer one and has a greater chance of being read or used to fill a small column.

How a Press Release Helps Build a Brand Online – 5 Things You Need to Know

BrandingOne of the consistent benefits we see our clients enjoying is the positive impact press release distribution has on their branding.

The way people perceive your products and services is critically important when building your brand – and press releases are a vital part of the mix.

Brand building online is a consideration for all businesses, and distributing news via the Internet represents one of the most powerful tools in helping to promote and positively increase brand awareness.

Here are our top reasons why press releases are an amazing brand builder:

1. Increased marketplace visibility:

Social media channels and the massive rise in general Internet usage has meant that the traditional journalist relationship as gate-keeper to readerships has changed.

Whilst newspapers and magazines still have significant audiences, more and more businesses are choosing to bypass mainstream media and issue their press releases online, directly to potential customers, via the Internet.

Many people now use search engines such as Google to find new products and services, rather than turning to traditional media outlets. If your products and services are to be found online through press release marketing, the chances of gaining attention, increased visibility and sales also increases.

2. Increased online share-ability:

Distributing a press release online massively increases the chance of news about your business being shared via social media channels – and this in turn has a powerful and positive impact on building your brand, in part how a press release is the perfect tool to bridge social media and content marketing.

A professionally produced press release delivers newsworthy, timely, targeted content to your ideal press representatives and potential customers direct.

3. Increased brand awareness:

If your business is consistently distributing news releases and permeating the marketplace with positive, useful, and regular messages about your products and services, this also delivers increased brand awareness.

It’s all about trust. By using press release marketing online, businesses also create greater visibility, generate more goodwill, becoming the go-to company in their industry and in turn increase their influence, audience…and trust.

Press releases, if delivered to the right people, with the right timing, and in the right format for them online, can provide more recommendations, increased customer loyalty, and generate increased sales.

4. Increased positive PR projection:

Using a press release assists the rest of the marketing mix, by pushing the momentum of a new product or service forward further, for longer, and to a larger audience.

A well-written news release often gain multiple publications across different websites, newspaper and magazine portals online, so good PR can be a highly effective way of reaching a larger audience than other forms of marketing activities.

Brand building using press releases can be one of the best ways to project positive messages about your business into the marketplace – if done well.

5. Increased find-ability online:

Using a press release within your marketing mix to build a brand online may potentially deliver another powerful benefit – increased find-ability via search engines when republished.

People search for products, services, brands and for answers to problems online: if you’re found via a press release, you also increase the chance of that person exploring your website, blog, and social media profiles, too.

Using a press release, even without key word links can provide your products and services the opportunity to have better exposure within search engines for related keywords and search terms –  providing a long-lasting commercial benefit that’s priceless.

How to Use Social Media to Achieve Ultimate Exposure for Your Press Release

Social Media ExposureThe use of social media marketing is critical in maximizing the reach, influence and exposure of clients’ press releases.

We advise clients that when they publish their press releases, using social media to increase the exposure and resulting coverage is a vital additional marketing activity.

Here are 3 of our top tips on using social media to boost the impact of your online PR campaigns:
1. Blog Marketing
Sending your press release to relevant and prominent bloggers for their consideration and comment on their blogs is a simple but effective way to reach large numbers of new readers and potential customers – but only if the press release is timely, newsworthy and of interest to each blogger.
Email a blogger a link to the press release, rather than a ‘cut and paste’ into the message – encourage them to visit your website, blog, and previous press releases.

Research a blogger before you contact them, show an interest in and awareness of them and what they’re writing about. Any blog marketing activities should demonstrate an understanding of the target reader.

Turn all of your press releases into blog posts, so your content marketing efforts benefit from the latest product and service news in your overall blog content efforts, too.

2. Facebook Marketing
Most online-savvy businesses these days have a Facebook page (hyperlink with https://www.facebook.com/247pressrelease?fref=ts) where press releases can – and should – be uploaded for increased exposure and click-throughs back to your website.

Your Facebook page is the perfect place to update fans with news, events, product and service launches, inviting comments and shares of the above. Posts can also be sponsored and boosted, to reach a larger audience online.

Using visuals and graphics is critically important on Facebook – for example, many businesses create powerful Infographics based on survey information, which can be widely shared across Facebook and other social media sites.

3. Twitter Marketing
When a press release is published online, tweet it – this real-time social media engagement is a quick, cost-effective and powerful way to promote it.

Use pre-scheduling social media content platforms such as HootSuite and TweetDeck to plan and prepare the tweeting of your press releases.

Remember that you can also upload images and pictures onto your Twitter Feed – this is an excellent way to drive referral traffic back to your website, blog and press release archive on your main website.

Further considerations
The above are just a few channels, but many businesses are finding that engagement on newer platforms such as Instagram, Google+ and Pinterest are also driving traffic, increasing interest, and gaining more leverage for their press release marketing.

Use whichever social media channels where your target customers are hanging out – and remember to keep all PR content relevant to them.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Marketing Your Business In 2014 – Content PR: A New Approach – 4 New Tools You Need to Know About

There is no doubt that over the last 18 months the online marketing arena has changed. That being said, some standby tools have remained while evolving into more social tools, like the press release.

The press release is now considered a main building block of the new content PR world. Social media is great if you have something to share and talk about. But where does that information start? Everything ties into the press release, be it social interaction and sharing of the press release itself (Twitter, Google+, Facebook, etc.), or video or images within the press release.

This, by far, is not the magic bullet that we discussed in an earlier post, however it is an integral building block of the big picture that ties in with all the other content PR components that include:

  • Research reports
  • Surveys
  • Podcasts
  • White papers
  • Bylined articles
  • Blog posts

Take a look at the infographic below from Calysto, which explains how everything ties together.

Content PR

Comparison Of Marketing Trend Basics – What Is The Most Effective Method?

I came across an excellent article advising of the differences between many types of marketing currently on the minds of many in the marketing world.  This would include:

  • Online MarketingMarketing Chess Strategy
  • Inbound Marketing
  • Social Media Marketing
  • Content Marketing

Most may have heard of these terminologies, but do you really know what they are?

ONLINE MARKETING

This may commonly be referred to as “Internet Marketing”, an incorporation of the previously mentioned methods of marketing.  The purpose is to increase visibility to your website, blog, product and or service while providing a connection with your audience.  Using a combination of ad-words and a press release service are an excellent, broad, yet targeted reach for immediate and quick recognition. Using a press release is an excellent way to kick start your social media marketing game as you can provide a link on your social media channels to your press release the day it goes out. From here, your press release may be shared through social media marketing.

INBOUND MARKETING

When you think about it, the statement of being less expensive and more efficient for a customer to find you, rather than you looking for a customer makes sense.  Achieving this may be a bit of art, but when it works can be very rewarding.  The art includes attracting your customers with a hook. This may be through creation of valuable content that is specifically designed to appease your dream customers and typically results in qualified customers that will continue to return.

SOCIAL MEDIA MARKETING

The process of increasing website traffic or attention through the use of Social Media outlets like Pinterest, Facebook, Google+, LinkedIn or other.  From here, the efforts may take a life of its own through the social media universe and go viral.  It is important, not only for this step, however every step along the way to keep information and content relevant in order to grow and rise within your community and search engines in an organic fashion.

CONTENT MARKETING

With all the news about content marketing, it is imperative to have information that is of value to your customers that will beg to be shared or have links created to.  Poor quality content is not tolerated and does not stag well for a good customer / business relationship.  Sticking to quality content will mean customers will continue to link to the content, share it and come back.

Marketing in 2014 is different from even 3 years ago.  Like the press release, which still has excellent value without links or by using no-follow links so have many other facets of marketing.  A successful marketing plan does not use one single channel however a combination of all the above used in concert to organically grow your audience.