How Do Journalists Source Stories?

Journalists Source StoriesWith the development of the internet, social media platforms, and easier access to information online than ever before, one of the main priorities of the team at 24-7 Press Release is to ensure that all media representatives, including journalists, editors, online editors and reporters have a valuable resource by signing up to our press distribution service.

In the past, journalists relied heavily on their contacts books, the contacts of other journalists in their newsroom, and also the sheer slog of spending hours chasing down leads to source stories. The Web has changed this forever.

Access to information online means that the way journalists source stories has become a more real-time experience, and our clients appreciate that they need to have a visible and viable presence online to reach the media.

We work in partnership with journalists, editors and reporters to make their lives easier, give them great news stories from clients, and to increase our clients’ news distribution success.

Some of the ways journalists source stories now include:

Many media representatives now sign up to receive news stories by email alert – for example, we have over 5,000 journalists signed up directly to our network, as well as another 30,000 journalists through Associated Press and 90,000 journalists through PR Newswire’s journalist portal.

Journalists source stories through social media platforms, including Facebook, Twitter, LinkedIn and Google+ communities. Many news stories are now broken online and via social media, so journalists are used to collating story facts and contacts via social media platforms.

Most stories, in general, are now found by journalists via the Web through a combination of email alerts, RSS feeds, blogs and social media sites – which makes it imperative for you to market and engage your business there, too.

If a journalist is looking at a story sent directly to them, there are a few basic ways to get the message across – give them the relevant information upfront in a pitch with a concise press release and/or bullet points outlining the news angle.

Journalists also like catchy headlines that are also accurate, without being sales pitches or standard product promotions. Go for people-based stories where possible, and stick to one news point. The media loves brevity!

To get free hints and tips on how to provide the perfect press release to a journalist, simply visit here.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

4 Great Tips For Media Coverage… Have a Read….

PR For Your BusinessMarketing and Press Releases.  They go hand in hand and they will never go away.  The way a press release works may transform, like we have seen over the years, but they basics and fundamentals will never disappear.  The value of a press release, even by Google is clearly stated in an article at SearchEngineLand ( – Just make sure you only use NO FOLLOW links through press distribution services that support this (Yes, we support NO FOLLOW at 24-7 Press Release Newswire).

The article we are going to refer you to, we came across over at Mashable, titled “4 Tips for Getting Press Coverage”.  This article resonated well with us as they clearly have some excellent points which include:


– Looking into whether or not a publication offers an editorial calendar

– Content Creation (your OWN content)

– Making sure you do good deeds


– How to get other press

Again, an excellent article for those that truly want the best results from their press release.


Organizing Social Media for Business, While Keeping it Professional and Synchronized

Social Media Image

Organizing social media for business while keeping it professional and synchronized.

There are so many different social media outlets that it can be daunting just thinking about where to start and what to use. Facebook, Twitter, LinkedIn and Google+ are currently the main players for business use, but how the various channels all interact can give social media newcomers a headache.

I remember searching for people about 18 months ago on Google+ and barely finding anyone that I knew with an active, used account.  That has now changed. I can see Google+ starting to build in a major way, as many people I know are now taking part.

With that being said, with all the account registrations and changing between social media platforms, do you keep your information up to date?  A significant amount of people do not. This goes for images as well.

Keeping your profile pictures and information updated and consistent across all social media platforms demonstrates that one is organized and on top of their business.  By not doing so, one could potentially be deemed as disorganized, out of touch or lazy.

I have come across many individuals with whom I have worked who don’t really know what they are doing because all their social media information that shows as “current” is completely different from one platform to the next.

It is important to keep your information up to date across all social media platforms – this includes your photographs, logos and images and your biography.  You should also ask yourself, What does my picture say about me? Is my picture appropriate for my position and for this form of social media? Are my pictures consistent from channel to channel?  I have seen professional images on LinkedIn, and then gone to another social account for the same person and seen a grainy ‘bar star’ type image as their profile picture there.

If you use social media for business and are self-employed or in a professional position, you may want to review your social media platform for inconsistencies and consider how your profile looks to others. This could include potential business prospects or even head hunters, not to mention anyone else that may be looking at your profile.


Michael Iwasaki is a Managing Partner with press release distribution site

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