Link Opportunities You Don’t Want to Miss

Link building is still an important component of SEO, as long as you are working at building the right kind of links.  A link that is worth attaining is from a quality source that is relevant to the industry or niche that you are in.  The best links are the ones that occur naturally when outside parties share your content because they find it valuable and useful, however those links take time to achieve.  White hat link building can be challenging, yet there are ways to build links by leveraging the content marketing that you should already be doing.

Incorporate links into these items right now:

Blog posts

A company blog is worthwhile because it showcases your knowledge and brand personality and generates trust among readers that may be interested in the products or services that you sell.  It also provides lots of SEO “wins” since each blog post adds a new page of content to your website that has the opportunity to rank and the search engines prefer websites that keep their content “fresh”.  Utilize a blog post for link purposes by inner linking to another page of your website within the post.  The first step is getting someone to find your blog post and then click over to it but ideally that new website visitor will take an additional action on the site and click around to learn more.  Encourage this click by using a keyword anchor text link in the post that links over to a related internal page of the site.  This isn’t necessary with every blog post but doing it every 2-3 posts is recommended.

Guest posts

Blog posts on your own site are great but in order to expand your content marketing and reach a new audience it’s recommended to review industry sites and look for guest blog posts or other content submission opportunities.  In addition to including a link in the body of the guest article (if it’s allowed) it’s also important to create an optimized “about the author” bio to be included with each guest post that includes some keywords and anchor text in addition to selling who you are and what you offer.

Online press releases

An online press release should be written and submitted to a paid press release distribution service online any time there is something newsworthy going on in the company.  It doesn’t need to be groundbreaking news, anything “new” will work as long as the topic is interesting or relevant in the industry.  An online press release has the potential to get picked up by numerous news sources.  Incorporate important links within the body of the release.  One link per 100 words is acceptable.  Link to the page of the website that is most closely related to the press release topic and a few other important pages.  Vary the anchor text so that it appears natural.

About the Author:

Nick Stamoulis is the President of Brick Marketing, a Boston SEO company.  For more information call 781-999-1222 or visit

Have You Activated a Google+ Local Profile Yet?

The Google search algorithms are complex and changing all the time.  What we do know is that search is becoming more personalized.  Results are partially compiled based on a user’s search history, social connections, whether they are logged in to a Google account or not, and their location.  Since location is a key component, users no longer need to type in their location when looking for a local business.  A simple search for “pizza” will yield results for pizza places within your general area.  And what shows up at the top of the search engine results page?  Google+ Local information.  By simply hovering over the Google listing that appears, a Google search user can find an overview of the establishment, hours, a price range, ratings, and recommended transit to get to the location.  If searchers are just looking for a phone number or a menu, they don’t even need to navigate to the actual business website since Google provides them with information and links right there on the SERP.

Of course, this is only the case if your business has created and activated a Google+ Local profile.  Previously known as Google Places, Google has now integrated the Places information into the Google+ architecture to create Google+ Local.  In addition to being accessed through Google Search and Maps, business information can now be found by clicking the new Local tab within Google+.

It’s important for all businesses, not just local businesses executing a local SEO campaign, to claim their Google+ Local listing to ensure that all of the information is accurate and up to date.  For some reason, so many businesses have yet to claim and activate their listing.  This is a huge mistake.  There are so many benefits to having an accurate and active listing.

The first benefit is a more prominent ranking on a search engine results page.  Unless it’s for a branded search, it’s extremely difficult to get your website listed on the first page of a Google search result, especially in a competitive niche.  The first items that Google lists on the page for a local search are Google+ Local profile information.  If you haven’t created a Google+ Local profile, you are missing out on getting important information about your business on the first page of a search result.

An accurate and active Google+ Local listing can also help SEO efforts.  A Google+ Local listing includes a link back to your website, which establishes a connection and trust between your site and Google.  For a local business, the website should be submitted to all local business directories, and since Google is the King of Search this is perhaps the most important one.  It improves visibility in the search engine and helps generate traffic to your website.

A Google+ Local listing can also help generate mobile traffic to your site.  More and more people are searching using a smart phone, tablet, or other mobile device every day.  A large percentage of these searches are for local information.  A website that has a Google+ Local listing activated and is mobile friendly will help generate traffic from the mobile users that want information quickly and are likely to click on a Google+ Local listing before scrolling through lots of pages.

Setting up a Google+ Local listing isn’t just part of a local SEO strategy, all businesses should take advantage of this free opportunity to improve search engine visibility and get a link from a trusted source.  All it takes is a few minutes of your time to enter as much information as possible about your business and verify that it is correct.

About the Author:

Nick Stamoulis is the President of Brick Marketing, a full service SEO firm.  Brick Marketing offers SEO seminars across the country.  For more information please call 781-999-1222 or visit

Why Penguin Demands Good PR – Pole Position Marketing

At press release, we had been trying to find some further information about the most recent penguin updates.  The folks (Jennifer) at Pole Position were wonderful in contributing a blog post (below) to help clarify and clear up some information.  Thank you Jennifer & team!  Without further adieu, here is the article.

Why Penguin Demands Good PR

It’s a real zoo around here. Thanks to Google’s recent Penguin updates (and Panda in 2011), search engines are feeding spam and black-hat SEO to the lions. Meanwhile, affected websites are dropping in rank while site owner/managers run around like monkeys, wondering how to fix the problem.

Of course, most experts say the solution to getting out – or staying out – of the dog house with Google is fairly simple: straighten up and fly right. Create quality content. And, while I agree with that 100 percent, you can’t assume that quality content alone is enough to reach your target audience. You have to know how to crow about it and, even more importantly, how to get other influencers in your industry to do the same.

PR Pros in Good Position for Penguin

When Google brought Penguin out of its cage in April, unnatural links – along with keyword stuffing, cloaking and content spinning – became a primary target.  As any good Penguin knows, if something smells fishy (like the link from an Alaska-based fishing charter site to a tanning salon in Atlanta that Eric Ward mentioned), it probably is fishy and ripe for devaluing.

However, Google’s Matt Cutts assures us that it’s not time to “write an epitaph” for the importance of links as an algorithm signal. Rather, link building – like content – needs to be managed strategically and on the up-and-up.

Enter the public relations pro, whose role amid rapidly evolving technology now transcends traditional press agentry and publicity. According to the Public Relations Society of America (PRSA), PR in the digital age is defined as a “strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

On the Web, these mutually beneficial relationships are often showcased via website links and shared content. In light of Penguin, an experienced PR specialist is well positioned to make the kind of connections an organization needs to keep and improve its site rankings.

PR that Pleases Penguin

Of course, good press is still important, and links from influential sources like the New York Times, Wall Street Journal and ever-popular Mashable are at the top of the food chain. However, getting coverage and links from such major outlets isn’t practicable for most businesses. However, opportunities for PR and quality links still abound, if you know how to come by them honestly and with the sweat of your brow.

In a post-Penguin world, here are some key PR activities you should pursue.

Research Industry Influencers

Before you create scads of beautifully written and keyword-optimized (not keyword-stuffed) content, you need to find out who the influencers are in your industry. Hopefully, your PR strategy already includes building relationships with reporters and editors at valuable-to-you news outlets. However, to get a variety of links from multiple, reputable sources, you need to open the bard doors wider. You also need to be busy as a beaver because search, discovery and due diligence is a time-consuming process

Annalisa Hilliard, link building strategist at Pole Position Marketing, recommends the following tools for finding your influencers:

• Open Site Explorer – In addition to helping you determine where your competitors are getting their links, this paid tool will also assist you in finding people who have clout (not to be confused with Klout). In addition, it shows total links, number of unique websites linking to a page and social likes/shares. Armed with this information, you can gauge where you stand among your competitors for targeted keywords.

• Organic search using unique queries – One free tool to enhance this type of search is Solo SEO. Enter a keyword and you’ll usually get a long list of search queries. Results are available for Google, Bing and Yahoo.

• Comb through blog directories. Sites like Technorati and Blogarama index blogs by niche.

To her list I would add these tips:

• Mine social media sites. Each site has a unique set of users, as well as unique ways to search for influencers. Twitter and LinkedIn searches are particularly useful in this area.

• Stalk your competitors. Find out who they are having conversations with on various social channels.

• Read the comments. This includes comments on YouTube videos, news articles and blog posts made by influencers and competitors you’ve already identified.

• Add your comments. Don’t forget the importance of adding your position to the conversation. This also may be a great way to get the attention of the individual or organization that published the content.

• Look for evangelists. Who has come forward via social media or other outlet and expressed their undying affection for your products, services or organization? Invite them to submit user-generated content on your site or another well-respected one. Or, provide content for them to publish on their site. Lots of options here. This is a fantastic PR opportunity you should not waste.

Pitch Content or Concepts that Appeal to Influencers

Once you have a list of influencers you’d like to approach, it’s important to recognize what’s important to them. The biggest mistake marketing people who try to be PR people make is pitching a blogger or reporter with “markety” stuff. Influencers don’t like to hear how wonderful you are. They want to know what your business or organization can do for their readers.

So, respect their time and get to know their audience. Read their site and several blog posts thoroughly. Build a relationship with them, and only send them content that matters.

Even better, offer to guest post on a regular basis – especially about industry topics that are hot. This will build your credibility and theirs. It’s a win-win situation.

Create an Outstanding News Room

Most companies that have news rooms on their site find that they are high-traffic areas. Visitors want to know what’s fresh – and so do search engines, incidentally. So, it’s important to keep your news room up to date with a reasonable number of press releases. Include navigational links to other pertinent areas of your site, such as your company overview, your blog, recent media mentions, events, statistics and more. Don’t forget to offer RSS syndication.

Write Natural Press Releases

With Penguin, everything is about what looks “normal,” as opposed to something that appears to be gamed. So, when writing news releases, it’s still important to include keywords and links, but think variety and originality.

Don’t overuse website links, keyword phrases and anchor text. Instead, focus on writing fresh content for readers first and search engines second. And, be sure to use a reputable press release distribution site with a track record of legitimate success.

Be Genuinely Social

Don’t forget to give your news a little extra push by publishing it on social sites. But, make sure you have your audience in mind. Companies are often “markety” on social sites. Sometimes it’s because they don’t have enough time to engage each site’s audience properly. Other times, it’s because they don’t understand how to be social. So, share news (your own and industry tidbits) in an engaging way that will help you make connections and build relationships with influencers.

As Penguin continues to impact search results and rankings, PR strategies like these will rise in importance. To Google, it’s about rewarding the most authentic links and content. Well-versed PR pros are among the best equipped to take that bull by the horns.

Jennifer Carroll | Pole Position Marketing | @martijen Previously a freelance business writer for more than 10 years, Jennifer specializes in content marketing and social media consulting for Web marketing agency Pole Position Marketing. She also contributes to the company’s blog, eMarketing Performance. A self-proclaimed word nerd, Jennifer’s favorite escape is historic fiction and anything by J.R.R. Tolkien, preferably in old-fashioned, ink-on-paper form.

Earn Guest Blogging Opportunities to Promote Your Brand Online

Another fantastic blog post from the fantastic folks over at Nick Stamoulis is the President of Brick Marketing, a Boston SEO company.  For more information please call 781-999-1222 or visit

In order to compete online, businesses today need to have a content marketing strategy.  Without content that is published and shared online, it is difficult for prospects to find you.  Every industry is competitive online, and the businesses that come out on top are the ones that are creating quality content on a regular basis.  Content improves brand visibility, builds inbound links, generates website traffic, and supports a social media strategy.  The best places to share content are websites that target audience members visit on a regular basis, such as other industry blogs.  Guest posting is a great online marketing strategy, but it takes work to earn a guest blogging opportunity on a quality blog.  Here are some guidelines to follow to achieve guest blogging opportunities:

Keep your own blog active

The first thing a blogger will look at in order to determine whether or not to publish a guest post from you is your own blog.  Is it active?  Are the posts worth reading?  Do you have a following?  If the answer to any of these questions is, “no”, you may have a hard time convincing them to allow you to post on their blog.  Your own blog should always be your top priority.  A quality blog that is updated often will establish credibility in the industry and among other bloggers.

Find the right blogs to submit to

There are plenty of blogs out there that will accept guest submissions from just about anyone that cover a wide range of topics.  It’s best to avoid those blogs and spend some time researching the ones that are more related to your niche and have a better chance of generating traffic to your site.  It takes time to write a guest blog post, so you want it published somewhere that will matter.  To find blogs, you can start by browsing blog directories or conducting a search.  Also, take a look at websites owned by social media followers and the people that comment on your blogs.

Establish a relationship

Once you have a decent list of blogs that are worth submitting to, it’s time to establish a relationship with the blog owners.  Follow them in social media and share and re-tweet their content and write thoughtful comments on their blog posts in order to get noticed.

Inquire about guest posting opportunities

Once you’ve communicated with a blogger and established a relationship with them, create your “pitch”.  You’ll never know until you ask.  You may need to sell your writing ability or provide a proposed blog post.  Make sure that it’s good!

Follow up

After you’ve submitted a guest blog post, you’ll need to check in to see if it’s been published.  Often, guest blog posts don’t go live immediately.  Find out what the timeframe is.  If a significant amount of time goes by, feel free to follow up and ask what the status is.  If you don’t hear back or they can’t publish the post for some reason, simply submit it somewhere else.  There are plenty of opportunities for good blog posts, they won’t ever go to waste!

About the Author:

Nick Stamoulis is the President of Brick Marketing, a Boston SEO company.  For more information please call 781-999-1222 or visit

Press Release Writing Tips To Improve SEO

We received some excellent information from Nick Stamoulis, president of Brick Marketing, an SEO Company offering content marketing services.  Please find some tips to improve SEO from

Article from Nick Stamoulis,

Press Release Writing Tips to Improve SEO

An important part of SEO is building inbound links to your website from trusted sources.  In order to achieve these links, you need to create content that other websites will want to share.  Other websites aren’t just going to link to your site for no reason.  Content that is typically shared on other sites includes guest blog posts, articles, and press releases.  Press release distribution can be a great link building tactic since the links are primarily coming in from news sources.  In addition to improving a link portfolio, a well written press release that gets picked up in news outlets can improve brand awareness and generate traffic back to your website.  To improve your press release efforts for SEO, follow these guidelines:

It must be newsworthy

The goal of a press release is to get picked up by as many news outlets as possible.  If your press release doesn’t include anything newsworthy and is just a weak attempt at getting some links, it won’t be picked up. Don’t waste your time.  If there is nothing newsworthy going on in your company, don’t write a press release.  Instead, spend your time writing a blog post or an article.

Distribute through a paid service

As they say, you get what you pay for.  If you are only submitting press releases through free services there isn’t much benefit.  A paid service will improve your exposure and allow you to do more with your press release (include links and images, choose a day and time when it will be published, etc.).  Prices vary depending on which “extras” you choose.  If the news is big, it’s worth the extra cost to get it seen by as many people as possible.

Incorporate keywords

Online press releases are indexed by the search engines and can be found in an organic search result so it’s important to incorporate keywords that searchers would use to find your products or services.  Although, you don’t want to go overboard.  Write the press release for your target audience first and then naturally incorporate a few keywords where they fit.  Keywords are especially important within the title of the release.

Add links

If you are hoping to get an SEO boost out of an online press release, it’s important to include links.  Typically the free distribution services don’t allow links which is why it’s worth spending the money on a paid service.  Include a few links throughout the release, but no more than one link per 100 words.  Use the full URL of your website and a few anchor text links.  Don’t link to the same keyword over and over.  Vary it and link to the brand name so that it appears natural.

About the Author:

Nick Stamoulis is the President of Brick Marketing, an SEO company that offers content marketing services to clients.  For more information please call 781-999-1222 or visit

Quick SEO (Search Engine Optimization) Tips and Tricks

Richard Burckhardt at Search Engine Journal put together a hugely informative article a few years ago, titled 55 Quick SEO Tips Even Your Mother Would Love.

Despite the fast-changing world of search engine optimization, many – if not all – of Richard’s tips remain relevant and useful today.

We at 24-7PressRelease have highlighted a few below, but encourage you to read Richard’s article for the full list of tips and tricks that can take your SEO campaign from ho-hum to top notch. Click here for the full article.

Tip #5: Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches. (For more on titles and title tags, see our previous blog post here.)

Tip #14: Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.

Tip #17: When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.

Tip #20: If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.

Tip #34: SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.

Tip #42: Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.

For more on how 24-7PressRelease and press release distribution services can help your search engine optimization, contact us.

Site speed – Zoom zoom…

Good afternoon everyone,

We had received some feedback that the speed of the press release distribution site had been “lagging” and or sluggish.

Updates and changes have taken place over the last couple/few weeks to optimize the site and we are now happy to report that when you submit your press release it should be lightning fast.

The Team.


(SEO) Search Engine Optimization – “About The Title Tags”

One of my main strengths in starting the press release distribution web site was not only the business side, however the promotional side of things.

You can create a website, but if no one ever sees it, what good is it.  You have to be seen in Google.  If you currently search for “Press Release Service“, continually shows up in the top couple of results.  This is not by fluke. This has been through A LOT of hard work, and following what Google looks for and always using clean, white hat methods.  NEVER stray to the dark side. It is not worth it.

Part of my knowledge has been through following Jill at High Rankings.  I like to keep an eye on her site, and see what is new and what is going on in the SEO / Search Engine Optimization industry.

I would like to share one of her articles that is information on the Title Tag:

Rechecked for Accuracy Jan. 2012

What Is a Title Tag?

The title tag has been – and probably will always be – one of the most important factors in achieving high search engine rankings.

In fact, fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page (SERP), changing them may result in more clickthroughs.

Search Engines and Title Tags

Title tags are definitely one of the “big three” as far as the algorithmic weight given to them by search engines; they are equally as important as your visible text copy and the links pointing to your pages – perhaps even more so. Yet, even though this has been common knowledge among SEO professionals for at least 10 years, it is often overlooked by webmasters and others attempting to optimize their websites for targeted search engine traffic.

Do Company Names Belong in the Title Tag?

The answer is a resounding YES! I’ve found that it’s fine to place your company name in the title, and (gasp!) even to place it at the beginning of the tag! In fact, if your company is already a well-known brand, I’d say it’s essential. Even if you’re not a well-known brand yet, chances are you’d like to be, right? The title tag gives you a great opportunity to further this cause.

This doesn’t mean that you should put *just* your company name in the title tag. Even the best-known brands will benefit from a few good descriptive phrases added, because they will enhance your brand as well as your search engine traffic. The people who already know your company and seek it out by name will be able to find you in the engines, and so will those who have never heard of you but seek the products or services you sell.

Title Tags Should Contain Specific Keyword Phrases

For example, if your company is “Johnson and Smith Inc.,” a tax accounting firm in Texas, you would want your company’s site to appear in the search engine results for searches on phrases such as “Texas tax accountants” and “CPAs in Texas.” (Be sure to do your keyword research to find the best phrases!) If you prefer to work with people only in the Dallas area, you’d need to be even more specific by adding geographical modifiers to your title tags, such as “Dallas tax accountants.”

Using our Dallas accountant example, you might create a title tag like this one:

Johnson and Smith Tax Accountants in Dallas

or you might try:

Johnson and Smith – Dallas CPAs

However, there’s more than enough space in the title tag to include both of these important keyword phrases. I find that using 10 to 12 words in my title tags works great.

One way to include two keyphrases would be like this:

Johnson and Smith – Dallas Tax Accountants – CPAs in Dallas, TX

I’ve always liked the method of separating phrases with a hyphen; however, in today’s competitive marketplace, how your listing appears in the SERPs is a crucial aspect of your SEO campaign. After all, if you have high search engine rankings but your targeted buyers aren’t clicking through, it won’t do you much good.

The idea is to write compelling titles as opposed to simply factual ones, when you can. But it also depends on the page, the type of business, the targeted keyword phrases, and many other factors. There’s nothing wrong with the title tag in my above example. If you were looking for a tax accountant in Dallas and saw that listing at Google, you’d probably click it. (Note: Don’t worry if some of your visible title tag info gets cut off when the search engines display your page’s info; they are still indexing all the words contained within it.)

Still, you could make it a readable sentence like this:

Johnson and Smith are Tax Accountants and CPAs in Dallas, TX

I’m not as thrilled with that one. I had to remove the exact phrase “Dallas Tax Accountants” because it wouldn’t read as well if it said:

Johnson and Smith are Dallas Tax Accountants and CPAs in Dallas, TX

It sounds redundant that way, as if it were written only for the search engines.

In the end, it’s really a personal preference.

Don’t make yourself crazy trying to create the perfect title tag, because there’s just no such thing. Most likely, either of my examples would work fine. The best thing to do is to test different ones and see which bring the most traffic to your website. You might very well find that the second version doesn’t rank as well, but gets clicked on more, effectively making up the difference.

Use Your Visible Text Copy as Your Guide

I prefer to create my title tags *after* the copy on the page has been written and optimized. I need to see how the copywriter integrated the keyword phrases into the content to know where to begin. If you’ve done a good job with your writing (or better yet, hired a professional SEO copywriter), you should find all the information you need right there on your page. Simply choose the most relevant keyword phrases that the copy was based on, and write a compelling title tag accordingly. If you can’t seem to get a handle on the most important phrases for any given page, you probably need to rewrite the page content.

I recommend that you *don’t* use an exact sentence pulled from your copy as your title tag. And don’t use the exact wording that’s in your top headline. It’s much better to have a unique sentence or a compelling string of words in your title tag.

You’ll want to watch out for certain website content management systems (CMS) and blog software that automatically generate the title tag from information you provided elsewhere. Some, in fact, default to the same exact title tag on every page, which is the best way to kill your search engine leads! The good news is that most of today’s CMS’s and blog software have workarounds so that you can customize your title tags fairly easily. If yours doesn’t, or your developer claims they can’t do this, then you’ll want to find a new developer or CMS as soon as possible!

Jill Whalen is the CEO of High Rankings, a Boston SEO Consulting Agency.


Again, I have followed Jill for a long time, and if you have an opportunity to sign up for her weekly newsletter, I highly recommend it.  Everything she says “makes sense”.  You do not have to be a rocket scientist to understand what she says, and that is why I have always enjoyed reading her weekly newsletter.

Her full article may be found at:

Since 2004, has become a leader in the press release distribution industry for medium sized businesses. Working closely with marketing, pr & SEO agencies, our preferred clients, to provide ultimate success and rankings with their clients.  Become a preferred press release client with and starting seeing results now.



10 SEO Facts That Will Blow Your Mind – Nick Stamoulis

I was looking around the web to find some basic straight forward information on SEO that I could share with those interested.  I managed to come across a fantastic article that hit the nail on the head.  Nick has an amazing blog loaded with information.  I wanted to share the article with you, here it is:

10 SEO Facts That Will Blow Your Mind

Writing by Nick Stamoulis


Search engine optimization is one of those things that has created many different opinions on every single effort that is associated with the practice. Over the years there have been lots of different ideas and feeling surrounding the way people conduct search engine optimization but the reality is that there is more than one way to do.

Here is a list of 10 SEO facts that could blow your mind!

1. It is not invisible: You might not be able to put your hands on it right away but there are ways to physically see and feel movement. A search engine marketing company should be able to identify exactly what it is that they are doing each month. You should be able to physically see the efforts that have been conducted. If they tell you that it is their own secret recipe I would be very wary about this because there is no secret recipe when it comes to search engine marketing.

2. It takes time:
Regardless of what you do or how much money you pour into your SEO efforts your rankings are not going to grow over night. Things take time and if you are in a competitive space things might take even longer. You will see some movement fairly soon but cold hard rankings really don’t happen right away. You need to be patient and wait your turn.

3. Trickery does not work:
Try to get the idea of performing any trickery on your website out of your head because you could end up just landing yourself a penalty in the search engines. Black hat SEO only creates short winded rankings that never really stick around for the long term.

4. PPC does not help you rankings: If you are wondering if PPC advertising helps your organic rankings at all it doesn’t in any way. Even if you received a penalty on your website you can opt in to Google Adwords and fire of a PPC account.

5. You need millions of links:
False, you need good solid one way links pointing to your website that occur naturally. The ones that occur naturally are usually telling the search engines that you are an awesome source of information and for that you will be rewarded…overtime.

6. Pagerank is everything:
Another false here. Pagerank was created by Google to give a webpage power. That power does not mean you are going to rank or be successful. All it means is that you have received a high number in your toolbar for that particular page which ultimately really doesn’t mean anything to the outside world.

7. Nobody is partnered with Google:
If anyone ever tells you over the phone that they have a direct relationship with Google they are most likely lying to get the business in through the door. Nobody has a relationship with Google and if they tell you they do I would run far away.

8. Buying links is bad: People out there still seem to think it is ok to purchase a link for their website. The search engines have come out repeatedly to let the industry know that buying a link is very frowned upon. Sometimes however you can’t avoid it. For example you want to be in the directory and that costs $299 per/year. In situations like this it is ok but going through a text broker is not good and should be avoided at all costs.

9. Google analytics gives Google too much info:
Who cares if they know how many people clicked on your site? Google doesn’t care and they only use it to strengthen their search tool. If you are worried about them spying don’t be cutting corners on your website and everything will be hunky dory.

10. SEO is one time: SEO is a journey through the valleys and over mountains through the depths of the forests! No seriously it never stops. SEO is something that is constantly moving because it is the process of marketing your business online proactively.

There are many myths and legends about search engine optimization out there but you have to understand that not all of them are true or false. Your best bet is to read through credible sources online that are trusted and educate yourself as much as possible before you enter the world of SEO.

Nicks article says it all perfectly.  The complete article and much more information may be found at:

Thank you Nick!

Martin Guitars Analyzed on Acoustic Addicts

NEW LONDON, CT, April 25, 2012 — The guys from the musically geeky Acoustic Addicts webshow have made test recordings of five Martin guitars in this, their second episode at Carl and Richard compare the recordings with spectral analysis.

Serious acoustic guitar players know all about Martin, the company from Nazareth, PA that put the steel string guitar on the map. Martin has continuously put out top-shelf instruments since 1833. The second episode of Acoustic Addicts is all about comparing Martin dreadnought-style guitars.

Guitarist Carl Franklin and acoustic guitar specialist Richard Caruso compare a 2011 D-18 sporting a mahogany back and sides, a 2011 D-28 with East Indian rosewood back and sides, a 2011 D-35 – which has a higher-grade sitka spruce top as well as lighter bracing and a three-piece back (also East Indian rosewood), a 1968 D-35 which also has the 1/4″ bracing but sports Brazilian rosewood sides and three-piece back, and a 1997 HD-35 that has scalloped bracing as well as East Indian rosweood sides and three-piece back. They also throw an entry-level Yamaha Gigmaker into the mix.

Caruso and Franklin do a sort-of “show and tell” for the instruments, highlighting their design features and hinting at aural strengths and/or weaknesses. Franklin gives his golden-ear impressions of their overall sound, and Caruso’s seemingly endless guitar-making stories leave you wanting more.

Viewers watch a real-time spectrum analyzer as Franklin strums and picks each guitar. At the end of the show they look at recordings of Franklin strumming an E chord with each guitar in Adobe Audition’s “Spectral View”, which shows more intense colors where there is more saturation in the frequency spectrum. Yummy!

Acoustic Addicts seems to appeal to a new breed of guitar player who enjoys both the art and science of the instrument in equal measure. Even if you just fancy good guitar playing, you’ll be intrigued by Caruso’s storytelling and Franklin’s picking.

Watch online at

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