2014 Conferences You Should Know About!

With so many conferences to choose from, one might have a tough time deciding on which ones are worth attending.  We have compiled a short list of the few more well known ones that may interest you if you are in the field of Marketing, Social Media Marketing and SEO.

1. Search Marketing Expo (SMX) (http://searchmarketingexpo.com/)

Search Marketing Expo – SMX – is the global search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites, and the Digital Marketing Depot webcast series. A few notable dates within the US are attached to our info graphic.

2. Social Media Strategies Summit (http://socialmediastrategiessummit.com/las-vegas-2014/)

Why should you attend?

– Build a Cohesive Social Strategy to Reach Your Business Goals
– Monitor, Measure, and Report Your Company’s Analytics
– Increase Consumer Engagement Across Social Channels
– Adapt Your Organization to the New Social Customer Service
– Use Social to Generate Leads and Convert Your Customers
– Integrate Original, Engaging and Adaptive Content into Your Marketing Plan

– Meet and engage with innovative industry experts one-on-one
– Gain insight into what other industry leaders are doing within the social media space
– Understand how to validate your organization’s social media efforts with ROI
– Learn proven tactics on how to harness social media to generate leads for business growth
– Receive advice and insight from the brightest in the field
– Learn how to establish your brand as a social media leader on Facebook and Twitter and other important channels
– Integrate content marketing into your social media strategy successfully
– Learn to reach your consumers with original and engaging content
– Maintain a positive brand reputation and effectively navigate customer service needs
– Meet valuable business contacts and network with industry leading professionals

3. SES (http://www.clickzlive.com/newyork/)

ClickZ Live is the evolution of SES Conference & Expo. SES established itself as a leading conference for digital marketers and now takes on the identity of the industry’s premier digital marketing publication, sister brand, ClickZ.com.

4. Pubcon 2014 (http://www.pubcon.com/pubcon-2014-events)

Pubcon Las Vegas conference brings some of the world’s largest technology gatherings to New Orleans, Las Vegas, Austin, Texas, Florida, and beyond.

5. Conversion Conference (http://www.conversionconference.com/)

It’s true. When you convert more traffic into clicks, inquiries, and paying customers… your sales, revenues and profits go up – even without increasing website traffic! Now you can learn, grow and profit from the secrets of the highest converting websites in the world by attending Conversion Conference 2014. Click for more information on these upcoming events

6. SMMW Social Media Marketing World (http://www.socialmediaexaminer.com/smmworld/)

One of the world’s largest social media marketing conferences of the year.  Make connections with over 80 of the worlds social media pros.  You will learn new ideas to transform the way you do social media marketing.

7. MozCon (http://moz.com/mozcon)

Opening up a new world of forward thinking through actionable session for building community, SEO, social media, content marketing and much more. This is not your typical marketing conference.

247 2014 Conferences

Why a Press Release Still Holds Value in the Eyes of Google.

Media News ReleaseWe came across another posting, this time over at Search Engine Land, about a subject close to our hearts.  The press release.  Although many, that are entrenched in the industry still recognize them as a valuable marketing tool, there are still people out there that believe that because of Google’s Penguin update, they are seen as damaging.  This is completely incorrect, here is the supporting information.

In an article from about mid 2013 at Search Engine Land had a quote from Barry Schwartz, who reportedly spoke to Google Webmaster Trends Analyst John Muller about the role of a press release.  Here is what had been reported.

Google’s John Mueller did add that there is still great value to using press releases. The goal of the press release is to get the word out to the press about your new service or product. When the press hears about what you have to offer and if/when they decide to write about it on their own sites, those links do not need to be nofollowed. In fact, those stories written editorially are the links that Google values the most.

Find the rest of this story and more at our Google Plus page at:  http://www.google.com/+247pressreleasepr

Further information from today includes:

– Marketers learning to play by Facebook’s changing Rules

– Social Media Success Requires a company-wide effort

– Using Google’s Autocomplete feature to enhance your brand.

Looking into 2014…

2014Looking to start your New Year with a bang as far as your Marketing goes?  Make sure you tune into the 24-7 Press Release Newswire Google+ page and keep up to date on industry happening and news from social media tips to pay per click information to what is happening with your favorite search engines.

Check out our last couple of days of info, including some information from SearchEngineLand about Pay Per Click Excel tips.  Huge time savers for beginners and more, a look back at 2013 to the top link building articles and for those that are writing a press release and sending that press release to a reporter, 5 subject line mistakes you will want to avoid.

Obviously, being in the press release service industry, http://www.24-7PressRelease.com finds this last article of particular value! Make sure you check it out, it is definitely worth a read.

There are a few bonus articles, including some information from NASA & some general news items worthy of a read!

Wishing you all the best for 2014!

24-7 Press Release Newswire.

How Your Mug Shot Can Help YOU Increase Free Traffic Up To 35%

Google Authorship

Google Authorship

I came across an excellent article by Cyrus Shepard on moz.com (click here), that really hit home, only because the same frustrations and information that he shares in his article is nearly identical to what I had experienced.

What I am talking about makes reference to Google Authorship, which is the displaying of your Google+ profile image within search results for posts or information that you have authored.

Cyrus’s article is excellent, and really explains how authorship can increase your traffic, simply by adding a decent image.

Keep in mind, that when an image comes up under whatever the search term is, you should be displaying a professional image as people are looking for a “credible” source.

I would also recommend keeping with a profile picture.  Like Cyrus, I had tried to do some experimenting, which did not have good results.  The experiment was changing my profile picture (keyword, PROFILE), to a corporate image.   I do not know for sure, however I suspect that Google might have some type of photo recognition software that recognizes a true portrait as opposed to “something else”.  The results were our images did change almost immediately, but then were dropped completely.

Anyway, the information and tips from Cyrus are excellent, have a read by clicking here.

 

What’s All This Talk About No-Follow Links? And What Does it Mean for My Press Release Marketing?

Google and  No Follow

Google and No Follow

There has been much talk of late in the social media world regarding Google’s new guidelines on no-follow links and what impact these have on press release distribution and search engine optimization (SEO).

To clarify, Google recently released its new webmaster guidelines, which explicitly state:

“Links with optimized anchor text in articles or press releases distributed on other sites. For example:
There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.

In order to remain in good standing with Google and follow best practices, we at 24-7PressRelease have immediately instated a policy in which all press release links will be no-follow.

Google’s guidelines reinforce its dedication to ensuring the most authentic search engine results, so while this may sound like bad news for your SEO marketing plan, it actually isn’t.

Press releases are still valuable marketing tools, but instead should be used for the purpose for which they were intended: hooking the interest of consumers and news professionals through a newsworthy story that has a captivating headline and informative and attention-grabbing content. Distributing press releases will still get you more visibility online, without artificially skewing search engine results because one press release has more links in it than another.

As Google webmaster trends analyst John Mueller says, “The goal of the press release is to get the word out to the press about your new service or product. When the press hears about what you have to offer and if/when they decide to write about it on their own sites, those links do not need to be no follow. In fact, those stories written editorially are the links that Google values the most.”

For press release writing tips from 24-7PressRelease, click here.

Excellent Feedback On New Changes to 24-7PressRelease.com

24-7 Press Release Logo 2So far, the feedback we have received (and yet, it is extremely early), has been phenomenal ! Thank you for all the great feedback.

Again, for those that have a press release service account with 24-7PressRelease.com, please update your account with your social media information.

More big changes coming soon! Follow us on Google+ to keep up to date on updates, coupon codes and more! https://plus.google.com/113360213930618732543/posts

Now Actively on Google+

To all our blog followers, if you would like to keep in touch on further updates, add us to your Google+ circles.  We will also be posting new updates as they become available there.

Find us at: https://plus.google.com/105475080025168912006

 

A Few New Site Updates…

In our move toward upgrading our site, a few new enhancements have now been implemented to make your press release experience better.

We have now implemented a SAVE function that will now allow you to save your press release and resume it at a later date.

Google Authorship has now also been implemented for press releases of the $89 and up packages.  This means if you have a Google+ Account, you can do authorship.  There is now a separate field in the press release contact area where you simply add your profile link.

Search – Enhanced and advanced search has now been implemented making searching for press releases MUCH easier and faster.

Keep checking back for more updates as there will be many more to come over the next few months.

Changes Coming to Press Release Site 24-7PressRelease.com and Industry

Without giving away too much information at this exact point and time, we did want to mention that there are going to be some fairly significant changes to the 24-7PressRelease.com website soon to coming.

Planning for the changes began approximately a year ago, and although a lot of them are more in line with what one would expect from a press release business, there are many changes that will be industry breaking and will sure to grab a lot of attention from others within the business.

With the number of changes, scale of changes and updates to come the big question that comes to mind is “will there be a price increase?”  At the immediate time, we cannot guarantee there will not be a price change, but what we can guarantee is that those that have been long time loyal customers (customers that had paid releases before the changeover) will be grandfathered.

Changes on the back end already started a few weeks ago.  The site and many users have also enjoyed a newly implemented search tool, and shortly to come will be the addition of Google Authoring for our $89 press release package and up.

Link Opportunities You Don’t Want to Miss

Link building is still an important component of SEO, as long as you are working at building the right kind of links.  A link that is worth attaining is from a quality source that is relevant to the industry or niche that you are in.  The best links are the ones that occur naturally when outside parties share your content because they find it valuable and useful, however those links take time to achieve.  White hat link building can be challenging, yet there are ways to build links by leveraging the content marketing that you should already be doing.

Incorporate links into these items right now:

Blog posts

A company blog is worthwhile because it showcases your knowledge and brand personality and generates trust among readers that may be interested in the products or services that you sell.  It also provides lots of SEO “wins” since each blog post adds a new page of content to your website that has the opportunity to rank and the search engines prefer websites that keep their content “fresh”.  Utilize a blog post for link purposes by inner linking to another page of your website within the post.  The first step is getting someone to find your blog post and then click over to it but ideally that new website visitor will take an additional action on the site and click around to learn more.  Encourage this click by using a keyword anchor text link in the post that links over to a related internal page of the site.  This isn’t necessary with every blog post but doing it every 2-3 posts is recommended.

Guest posts

Blog posts on your own site are great but in order to expand your content marketing and reach a new audience it’s recommended to review industry sites and look for guest blog posts or other content submission opportunities.  In addition to including a link in the body of the guest article (if it’s allowed) it’s also important to create an optimized “about the author” bio to be included with each guest post that includes some keywords and anchor text in addition to selling who you are and what you offer.

Online press releases

An online press release should be written and submitted to a paid press release distribution service online any time there is something newsworthy going on in the company.  It doesn’t need to be groundbreaking news, anything “new” will work as long as the topic is interesting or relevant in the industry.  An online press release has the potential to get picked up by numerous news sources.  Incorporate important links within the body of the release.  One link per 100 words is acceptable.  Link to the page of the website that is most closely related to the press release topic and a few other important pages.  Vary the anchor text so that it appears natural.

About the Author:

Nick Stamoulis is the President of Brick Marketing, a Boston SEO company.  For more information call 781-999-1222 or visit http://www.brickmarketing.com.