What Should You Blog About?

Blogging for business is undoubtedly beneficial. It can get you known as an industry expert, help you to build a community around your readers and customers, encourage two-way communication between your customers (or potential customers) and your business and, of course, assist with your search engine optimization efforts.

But if you are a small – or large – business owner and you are persuaded of the benefits of blogging, the immediate question which comes to mind is usually “What do I blog about?”.

The answer to this is often the simple and obvious one, but we can put it in one phrase for you: Blog what you know.

You want to make sure that you know a lot about the topic you are going to blog about, otherwise you can end up doing more harm than good when it comes to your company’s reputation. And, for business purposes, you also want what you’re blogging about to be related to your company. It’s great if you are passionate about and knowledgeable of American football, but blogging about football won’t help your insurance company too much. It may be a great personal blog to launch, though!

You have to consider who your readers are – are you wanting to attract the attention of the everyday consumer, or professionals in your industry? That will help tailor your tone and method of writing – whether to keep it casual and free of jargon, or whether you can use more sophisticated industry speak, because you trust that your readers will be the people who would know this language well.

You also, of course, want your blog’s content to be interesting to readers, no matter who they are. In keeping with the previous example of an insurance business owner, if you’re trying to attract the everyday reader, don’t fill your blog posts with endless statistics and information about deductibles – instead, try to make your topic a bit broader. For example, do you offer travel insurance? Then blog about fun travel destinations, and tips and tricks to avoid things going wrong when on holiday. Do you offer home insurance? Talk about interior design tips or new products that caught your eye that make the home safer or more efficient. And if you offer car insurance, well – lots of people love to read about cars!

As long as you tie the topic back into your business in the final paragraph, you will have a relevant blog post. And truthfully, one which only relates back to business in the final sentence is the best kind of blog post to read – a blog post that is basically an extended advertisement will have people clicking “Close” before they’ve even finished the first sentence.

International Bestselling Author Neil Strauss Releases New Party Game with Hasbro Game Inventor Thanks to Facebook – “Who’s Got Game?” is the Ultimate Party Game with ‘Game!’

Seven-time New York Times bestselling author Neil Strauss, the mastermind behind the international bestselling pickup artist books The Game and Rules of the Game, is back with one question in mind: “Who’s Got Game?”.

BEVERLY HILLS, CA, March 01, 2012 — As a journalist for Rolling Stone and The New York Times, Strauss has interviewed celebrities from Lady Gaga to Tom Cruise to Howard Stern and hundreds more. He’s picked up Brittany Spears and wooed Jessica Alba on Jimmy Kimmel Live. Now he’s taken all that knowledge and experience about social dynamics and packed it into the ultimate party game called “Who’s Got Game?”

The Backstory: How Facebook Paved the Way for Turning the Game from a Dream into a Reality:
How did “Who’s Got Game?” come to be? Through social networking, a young entrepreneur & Hasbro game inventor, Internet persuasion, and a seven-time New York Times bestselling author.

Co-creator Adam Kornblum sold his first game to Hasbro (the giants behind Monopoly, Cranium, and Trivial Pursuit) by creating a fictitious billionaire on Facebook to promote his first game. The fictitious billionaire landed in the Wall Street Journal and became so popular that Hasbro’s CEO caught wind of him and the game. Hasbro later invited Kornblum in (on Facebook) and they released his first game. Kornblum attributes his ability to get to Hasbro through mastering Strauss’ methods on social media sites like Facebook.

Following that, Kornblum created the initial concept for “Who’s Got Game?” He tried it out only to see how much everyone loved it. He then messaged Neil Strauss on Facebook. After two years of deep collaboration, play testing, and having a blast, “Who’s Got Game?” is here to bridge the gap between the digital and real worlds, from online conversations to in-person hang outs.

How to be a Player in “Who’s Got Game?”:

IMPORTANT! You must be 18 years old or older to read this (and play “Who’s Got Game?”).

Players start by coupling up into teams of two. The first player picks up a script card from the card holder and reads it aloud. The card tells all the players what to do next. There are 10 different types of cards. They include:

Revealing personality tests, fun physical challenges, social intelligence questions, secret persuasion missions (Neil’s favorite), handwriting analysis and palm-reading games, partner-based conspiracies, and more.

As Neil said in last month’s Huffington Post article “How to Win Friends and Influence Girls”: “It (“Who’s Got Game?”) had to be just as fun for men to play as women. In other words, it had to be a party game that’s primary purpose is fun and social lubrication. It had to allow a player to move through the real-life steps of the game with a partner they were romantically or sexually interested in (rapport, connection, attraction, kino-getting physical). It had to also serve as a teaching tool, so anyone learning the Game could easily add new material to their repertoire. It had to be superior to every other game out there.” -Neil Strauss, seven-time New York Times bestselling author
“Who’s Got Game?” is available at Barnes & Noble stores nationwide (BN.com) and on Amazon.com. For more information, visit www.NeilStraussPartyGame.com.

More About Neil Strauss: Neil began his writing career at the age of 11, when he wrote his first book and mailed it to a dozen publishing companies. He never received a response. Unfazed by rejection, he kept writing, almost to the point where his life was consumed by it. He became a contributing editor at Rolling Stone and a staff writer for The New York Times.

After going undercover in a secret society of pickup artists, he finally started leaving the house, and then wrote a book about it called The Game that became a New York Times bestseller. He wrote a few other best-selling books too: The Long Hard Road Out Of Hell with Marilyn Manson, The Dirt with Motley Crue, How To Make Love Like A Porn Star with Jenna Jameson, and recently, Rules of The Game and Emergency.

His latest book, Everyone Loves You When You’re Dead, collects the 228 best, craziest, and most soul-baring moments from his adventures with musicians, celebrities, and icons while writing cover stories for Rolling Stone and The New York Times. It also hit The New York Times bestseller list.
Neil lives in Los Angeles.

More about “Who’s Got Game?”: “Who’s Got Game?” adds a new twist to being social and can be played anywhere. Whether or not you’re currently a player or playette, there is more game in this box than in most people’s brains. Play it for fun, for training, or for a better social lubricator than alcohol. Like The Game itself, these cards can be used to break the ice and get to know people–whether strangers or your own partner–in minutes.

“Who’s Got Game?” is engineered to bring out the fun and attractive qualities in every player. From physical challenges to personality tests to secret conspiracies, “Who’s Got Game?” has it all. So if you’re looking to turn an ordinary night into a memorable adventure, this is the game for you.

Press Contacts: Liam Collopy President LCO – Levine Communications Office Inc. 9100 Wilshire Blvd., Ste. 540 E. Tower Beverly Hills, CA 90212 E: lcollopy@LCOonline.com T: 310.300.0950 x 308 www.LCOonline.com

David Halperin Account Executive LCO – Levine Communications Office Inc. 9100 Wilshire Blvd., Ste. 540 E. Tower Beverly Hills, CA 90212 E: dhalperin@lcoonline.com T: 310.300.0950 x 317 www.LCOonline.com