HomeSphere’s LeadPlus Technology Generates Millions in B2B Construction Leads

Industry-first digital marketing company posts record first quarter despite the still-sluggish housing market.

LAKEWOOD, CO, April 26, 2012 — Lakewood-based HomeSphere, Inc., which provides technology-driven sales and marketing solutions for the residential construction community, outpaced the industry this quarter as the company’s new B2B lead generation platform, called LeadPlus, generated millions in potential sales for its user base. Additionally, a record number of leading building product manufacturers (BPMs) joined HomeSphere’s BRI program despite current housing market conditions.

President and COO Glenn M. Renner credits two factors for the company’s growth: the launch of its customer retention and demand generation platform, LeadPlus; and a strong emphasis on digital marketing and lead generation initiatives to attract new customers.

All of HomeSphere’s building product manufacturer (BPM) customers are taking advantage of LeadPlus, the most significant feature release to its BRI 2.0 platform, launched in late 2011. LeadPlus is the only B2B lead generation platform for the residential construction industry focused on providing sales-ready leads to BPMs. The digital tool helps customers generate and track new leads through each stage of the sales cycle while also tracking conversions and revenue, ultimately improving sales force effectiveness and ROI.

In Q1 HomeSphere’s lead generation efforts created more than 200 product conversion leads for its customers’ brands, representing more than $27 million dollars in potential sales, which building product manufacturers converted to result in more than $11 million dollars in new product sales. Since launching LeadPlus, HomeSphere has generated more than 740 product conversion leads representing $125 million in potential sales for its customers.

“Just as building slowed, digital marketing and lead generation tools used in other verticals began to take hold in the residential construction industry,” said James H. Waldrop, CEO and Chairman of HomeSphere. “As housing starts begin to bounce back, smart companies are implementing digital marketing strategies combined with measurable automated lead generation tools to increase company revenues, thus ensuring they will outperform the improving market.”

Recent upgrades to BRI streamlined HomeSphere’s multiple software solutions and added new functionality designed to boost sales and lower costs for its customers — homebuilders and building product manufacturers. The unique industry-first approach to B2B customer retention and lead generation is attracting a diverse set of building product manufacturer partners. In Q1, four manufacturers signed onto the program, making eight new brands available to HomeSphere’s community of more than 1,300 mid-tier homebuilders in the United States—which in 2011 closed more than 50,000 single family homes.

New BRI partners include ClimateMaster, the world’s largest and most progressive leader in the geothermal industry; Icynene Inc., manufacturers of spray foam insulation that save energy and cut costs; Stanley Black & Decker, Inc. lockset brands including Kwikset, Baldwin, and Weiser; and Watts Water Technologies, one of the broadest lines of flow control products for homes.

“Our strong first quarter indicates that BRI 2.0 satisfies a previously unmet demand for digital marketing and lead generation tools among the residential construction industry,” said Renner. “Most importantly, we are creating value for our customer’s brands by marketing their products to our builder members which ultimately drives increases in revenue.”

About HomeSphere
Colorado-based HomeSphere connects the residential construction community to enhance the way they do business through technology-driven solutions. For more information, visit www.homesphere.com or call 1-800-274-2632.

SEO (Search Engine Optimization) Factors (Source SEOMoz.org)

Hey everyone.  I had previously came across this article on Search Engine Ranking Factors for 2011.  I don’t believe the 2012 one is out yet, however this article still makes sense and is worth sharing.  The article is from SEOMoz.org, a great source for tips, and information on Search Engine Optimization. Great resources.

Here is the article:

Welcome to the 2011 edition of the Search Engine Ranking Factors. For the past 6 years, SEOmoz has compiled the aggregated opinions of dozens of the world’s best and brightest search marketers into this biennial, ranking factors document. This year, for the first time, we’re presenting a second form of data – correlation-based analysis – alongside the opinions of our 132-person panel.

Over the pages of this document, you’ll see segmentation of the search ranking algorithm into various components like “page-specific, link-level features,” or “domain-level, keyword-agnostic features.” These segments represent the different elements illustrated on the pie chart to the right. In each segment, you’ll see three types of charts.

Survey Data Graph

The first, excerpted above, shows the opinions of SEOs on factors in a given segment, ranked in order from those the panel believes (on average) to be most important to least.

Correlated Data Graph

The second, also excerpted above, shows SEOmoz’s analysis of 10,271 keyword search results from Google.com (US). The numbers shown are mean Spearman’s correlation with higher rankings, meaning that a higher number indicates that websites + pages with the given feature (or more of the given feature, as in cases like “# of links”) tended to rank higher on average than those without. Remember – correlation is not causation! Just because pages/sites with a given feature tend to rank higher doesn’t necessarily mean that this particular feature is the cause of that higher ranking.

The last chart, Future of Search, is illustrated fully below and uses aggregated opinions to show the mean answers to specific questions about SEO tactics or predictions.

We hope that by opening access to this analysis (including the raw data here) to provide greater access to information about how search engines may rank documents and empower marketers to have both statistical and opinion-based data to help validate their own efforts. If you have feedback or suggestions, please leave them as comments at this blog post.

Thanks much!
Rand Fishkin, CEO, SEOmoz

The complete article and more may be found at:http://www.seomoz.org/article/search-ranking-factors

New press release videos posted on our YouTube channel!

Hey everybody,

Sorry for the long delay in postings, it has been a whirlwind last few weeks.

I just wanted to pass on that we have some new videos posted to our Press Release Service video channel on YouTube at: http://www.youtube.com/247pressrelease

Check them out!

Michael.

Prompt Proofing Blog Post: Search Engine Optimization (SEO) Tips

This month’s post on writing tips focuses on search engine optimization (SEO).

VANCOUVER, BC, March 16, 2012  — A large part of Prompt Proofing’s business consists of writing press releases and articles or writing blog posts designed primarily for SEO. We generally advise clients that frequently updated content helps search engine rankings – therefore publishing a blog, for example, and updating it regularly, will help direct traffic to your site. This is true. Putting out regular press releases will also help. Some customers, however, have budgets that only allow for occasional press releases and they understandably wish to obtain the best SEO results from perhaps one press release or article.

What you are trying to achieve, when selecting keywords and phrases for SEO, is to direct traffic to your website. It is therefore useful to put yourself in a potential customer’s shoes. If you were looking for the service or product that your company provides, what terms would you type into a search engine? List the terms you think are most likely, or possibly ask a friend to do this for you. Keywords can work but phrases of two to four words are even better.

Imagine you are looking for someone to paint your house; if you simply search “painters” you are likely to find long lists of artists. Selecting “house painters” will get you more relevant results. Location is key for any physical, location-dependent business. If you live in Denver then you might search for “house painters in Denver”. If you actually have a house painting business in Denver, then this would clearly be an effective key phrase. Perhaps you also specialize in low-VOC paints; in this case again, you have a clear key phrase. Ensure that each press release/blog post or article, includes the linked key phrases “house painters in Denver”, “low-VOC paints” or possibly “environmentally-friendly painters” or “organic-compound painters”.

Similarly, if you run a vegan restaurant in Tucson then “vegan restaurants” or even better “vegan restaurants in Tucson” or possibly “Tucson vegan restaurants” are likely to be effective key phrases. If your business is not location dependent then focus more on different terms that customers might use in a search. If you offer web design online then key phrases would be “web design”, “web designers”, “online web designers” or “website designers”. You can, in all likelihood, include all four likely variants in each blog post or press release that you publish.

Whatever you do, introduce your chosen key phrases as naturally as possible. Some businesses make the mistake of stringing together keywords and key phrases in almost meaningless prose. This will lose you readers and may well result in your being reported for spamming, which could mean that Google bans all your future writing efforts! Ideally, around four linked keywords or key phrases in a 200-300 word press release, for example, is an acceptable number. Each word or phrase should be surrounded by formatting code or HTML code to create a link to your website.

About Prompt Proofing

Prompt Proofing is based in Vancouver, BC, Canada and was officially launched in 2010 by a team of editing and writing professionals who have over 40 years of experience in the education, news media, public relations and recruitment fields. Prompt Proofing prides itself on affordable services delivered with fast turnaround times, without sacrificing quality or accuracy.

Offering content writing, editing and proofreading services, Prompt Proofing takes care of your individual or business content needs. Visit our website for more information at http://www.PromptProofing.com.

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