How to Use Social Media to Achieve Ultimate Exposure for Your Press Release

Social Media ExposureThe use of social media marketing is critical in maximizing the reach, influence and exposure of clients’ press releases.

We advise clients that when they publish their press releases, using social media to increase the exposure and resulting coverage is a vital additional marketing activity.

Here are 3 of our top tips on using social media to boost the impact of your online PR campaigns:
1. Blog Marketing
Sending your press release to relevant and prominent bloggers for their consideration and comment on their blogs is a simple but effective way to reach large numbers of new readers and potential customers – but only if the press release is timely, newsworthy and of interest to each blogger.
Email a blogger a link to the press release, rather than a ‘cut and paste’ into the message – encourage them to visit your website, blog, and previous press releases.

Research a blogger before you contact them, show an interest in and awareness of them and what they’re writing about. Any blog marketing activities should demonstrate an understanding of the target reader.

Turn all of your press releases into blog posts, so your content marketing efforts benefit from the latest product and service news in your overall blog content efforts, too.

2. Facebook Marketing
Most online-savvy businesses these days have a Facebook page (hyperlink with https://www.facebook.com/247pressrelease?fref=ts) where press releases can – and should – be uploaded for increased exposure and click-throughs back to your website.

Your Facebook page is the perfect place to update fans with news, events, product and service launches, inviting comments and shares of the above. Posts can also be sponsored and boosted, to reach a larger audience online.

Using visuals and graphics is critically important on Facebook – for example, many businesses create powerful Infographics based on survey information, which can be widely shared across Facebook and other social media sites.

3. Twitter Marketing
When a press release is published online, tweet it – this real-time social media engagement is a quick, cost-effective and powerful way to promote it.

Use pre-scheduling social media content platforms such as HootSuite and TweetDeck to plan and prepare the tweeting of your press releases.

Remember that you can also upload images and pictures onto your Twitter Feed – this is an excellent way to drive referral traffic back to your website, blog and press release archive on your main website.

Further considerations
The above are just a few channels, but many businesses are finding that engagement on newer platforms such as Instagram, Google+ and Pinterest are also driving traffic, increasing interest, and gaining more leverage for their press release marketing.

Use whichever social media channels where your target customers are hanging out – and remember to keep all PR content relevant to them.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

All You Need To Know Regarding Social Media Behavior and Smartphone Usage – Do Men and Women Use Them Differently?

We have seen our spouses or partners using their smartphone on the couch, or looking at it before bed, but do we really know what they are looking at? Were you aware that women use social media and their smartphones differently from men?

If you are involved in marketing in any way, some of these numbers might assist you with how you target your market audience.

  1. Men are more likely to use social media for business-related reasons – 27% of men do this compared to just 22% of women.
  2. Men are nearly twice as active to use their phone for dating – 13% compared to just 7% of women.
  3. Women outnumber men in Facebook usage on their smartphones.

However, there are some areas in which women use smartphones more than men. The top three are:

  1. Staying in touch with family and friends
  2. Blogging, and photo uploading/sharing
  3. Entertainment

 

Want to find out more about how the different sexes are using social media through their mobile devices? Check this out from FinanceOnline.com:

Social Media Behavior

Fast Forward to 2014 – What’s The Value of a Press Release?

Social Media NewsAt 24-7 Press Release one of the questions we get regularly asked is What’s the value of a press release?

One of the best answers we’ve seen came recently from John Mueller, Webmaster Trends Analyst at Google, who advocated the value of a press release, but stressing the importance of not using money-based keyword links, and to ensure that businesses use a press release distribution service that supports NO FOLLOW.

In our extensive experience as a leading provider of press release distribution services, we believe that the value of a press release comes from three elements:

1. Journalists can find your story and re-write it and/or re-post your story.

2. Bloggers can find your story and share it with their audiences.

3. You can share your story via high-volume social media platforms.

These three elements all create valuable exposure levels, and a press release delivers massive impact in relation to the amount of investment it requires.

You can also promote your own press release once it goes live: the day your press release is distributed, a link will be created, and this means you can promote this link within your own online marketing campaigns, too.

Remember, that a press release stays online until you decide to remove it, so the average online press release has a significant lifespan.

If, however, you want to remove a press release from the Web, you’ll need to contact each publication source individually. This will take time and effort.

We believe that bang for buck, and compared to AdWords campaigns – which have limited space and character allowance – a press release is financially more cost-effective, as long as it’s written with a ‘hook & hold’ headline in place.

Fewer businesses are now using press release marketing for ‘spam’ messages, so the existing press releases being distributed are generally more newsworthy – and gaining more attention online than ever before.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

What’s The Magic Bullet For Your Marketing?

The answer? There is no magic bullet. This reminded us of the classic scene in the cult movie The Matrix when Neo learns that to bend a spoon, he must acknowledge there is no spoon:

The Matrix

We were considering this question at 24-7 Press Release as many businesses are looking to find the ‘secret ingredient’ in their online marketing and press release distribution to instantly boost their marketing to stratospheric levels.

Unfortunately, the only ‘magic bullet’ to your marketing is consistent, planned, strategic hard work. Some of this hard work can include the following elements:Magic Marketing Bullet

A combination of marketing efforts which work in unison to make a marketing plan come together during the course of a commercial year in business.

Consistent utilization of press release distribution is recommended, because widespread online coverage from press release publication delivers instant gratification for your marketing efforts, and can spread rapidly through social media channels.

Acknowledge that there is no ‘magic bullet’ and doing only one activity in your online marketing then expecting significant results is an unrealistic goal.

As a minimum, we recommend that businesses should complete professional and consistent social media profiles, including a Facebook Business Page, Google+, Pinterest to display product images, LinkedIn, YouTube, as well as AdWords campaigns, press release marketing, and a well-written Blog.

Press release distribution can tie together product and service marketing in one consistent effort.

All marketing activities are constantly changing and evolving, so be ready to adapt, change and introduce new channels for your products and services.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

2014 Conferences You Should Know About!

With so many conferences to choose from, one might have a tough time deciding on which ones are worth attending.  We have compiled a short list of the few more well known ones that may interest you if you are in the field of Marketing, Social Media Marketing and SEO.

1. Search Marketing Expo (SMX) (http://searchmarketingexpo.com/)

Search Marketing Expo – SMX – is the global search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites, and the Digital Marketing Depot webcast series. A few notable dates within the US are attached to our info graphic.

2. Social Media Strategies Summit (http://socialmediastrategiessummit.com/las-vegas-2014/)

Why should you attend?

– Build a Cohesive Social Strategy to Reach Your Business Goals
– Monitor, Measure, and Report Your Company’s Analytics
– Increase Consumer Engagement Across Social Channels
– Adapt Your Organization to the New Social Customer Service
– Use Social to Generate Leads and Convert Your Customers
– Integrate Original, Engaging and Adaptive Content into Your Marketing Plan

– Meet and engage with innovative industry experts one-on-one
– Gain insight into what other industry leaders are doing within the social media space
– Understand how to validate your organization’s social media efforts with ROI
– Learn proven tactics on how to harness social media to generate leads for business growth
– Receive advice and insight from the brightest in the field
– Learn how to establish your brand as a social media leader on Facebook and Twitter and other important channels
– Integrate content marketing into your social media strategy successfully
– Learn to reach your consumers with original and engaging content
– Maintain a positive brand reputation and effectively navigate customer service needs
– Meet valuable business contacts and network with industry leading professionals

3. SES (http://www.clickzlive.com/newyork/)

ClickZ Live is the evolution of SES Conference & Expo. SES established itself as a leading conference for digital marketers and now takes on the identity of the industry’s premier digital marketing publication, sister brand, ClickZ.com.

4. Pubcon 2014 (http://www.pubcon.com/pubcon-2014-events)

Pubcon Las Vegas conference brings some of the world’s largest technology gatherings to New Orleans, Las Vegas, Austin, Texas, Florida, and beyond.

5. Conversion Conference (http://www.conversionconference.com/)

It’s true. When you convert more traffic into clicks, inquiries, and paying customers… your sales, revenues and profits go up – even without increasing website traffic! Now you can learn, grow and profit from the secrets of the highest converting websites in the world by attending Conversion Conference 2014. Click for more information on these upcoming events

6. SMMW Social Media Marketing World (http://www.socialmediaexaminer.com/smmworld/)

One of the world’s largest social media marketing conferences of the year.  Make connections with over 80 of the worlds social media pros.  You will learn new ideas to transform the way you do social media marketing.

7. MozCon (http://moz.com/mozcon)

Opening up a new world of forward thinking through actionable session for building community, SEO, social media, content marketing and much more. This is not your typical marketing conference.

247 2014 Conferences

Comparison Of Marketing Trend Basics – What Is The Most Effective Method?

I came across an excellent article advising of the differences between many types of marketing currently on the minds of many in the marketing world.  This would include:

  • Online MarketingMarketing Chess Strategy
  • Inbound Marketing
  • Social Media Marketing
  • Content Marketing

Most may have heard of these terminologies, but do you really know what they are?

ONLINE MARKETING

This may commonly be referred to as “Internet Marketing”, an incorporation of the previously mentioned methods of marketing.  The purpose is to increase visibility to your website, blog, product and or service while providing a connection with your audience.  Using a combination of ad-words and a press release service are an excellent, broad, yet targeted reach for immediate and quick recognition. Using a press release is an excellent way to kick start your social media marketing game as you can provide a link on your social media channels to your press release the day it goes out. From here, your press release may be shared through social media marketing.

INBOUND MARKETING

When you think about it, the statement of being less expensive and more efficient for a customer to find you, rather than you looking for a customer makes sense.  Achieving this may be a bit of art, but when it works can be very rewarding.  The art includes attracting your customers with a hook. This may be through creation of valuable content that is specifically designed to appease your dream customers and typically results in qualified customers that will continue to return.

SOCIAL MEDIA MARKETING

The process of increasing website traffic or attention through the use of Social Media outlets like Pinterest, Facebook, Google+, LinkedIn or other.  From here, the efforts may take a life of its own through the social media universe and go viral.  It is important, not only for this step, however every step along the way to keep information and content relevant in order to grow and rise within your community and search engines in an organic fashion.

CONTENT MARKETING

With all the news about content marketing, it is imperative to have information that is of value to your customers that will beg to be shared or have links created to.  Poor quality content is not tolerated and does not stag well for a good customer / business relationship.  Sticking to quality content will mean customers will continue to link to the content, share it and come back.

Marketing in 2014 is different from even 3 years ago.  Like the press release, which still has excellent value without links or by using no-follow links so have many other facets of marketing.  A successful marketing plan does not use one single channel however a combination of all the above used in concert to organically grow your audience.

Social Media Tips and Etiquette You Need to Know and Practice

24-7 Press Release Social Media Etiquette - SMSocial media to some individuals is something that is fairly new, but to some it has been around for years and they are familiar with decent social media etiquette.

Social media involves interaction between a given group of individuals in which they create, share or exchange thoughts in a virtual community and or network. The contributions, conversations and discussions would typically be of an educated value and at a fairly high level.

Introducing social media now… A bunch of noise that requires filters like HootSuite to help navigate and sort the garbage from the intelligent conversations or pieces of information that can be of value.

One of the biggest forms of social media today is Facebook. Aside from a press release or Google AdWords, Facebook is probably one of the most recognized marketing tools currently available. Posting credible, engaging information, sharing a few high-quality and relevant stories will gradually turn it into a tool to convert customers. Your customers will come because of your knowledge and information. Sorry, it is not all about you, your business and your next launch or event. Posting the occasional “deal”, “coupon” or “company update” is alright, however you must remember to engage your customer.

Followers, followers, followers… Sure, you can “buy” followers and have bragging rights that your Google Plus account has 1,500 followers, or you have 30,000 Twitter followers, etc., but what is your end game? For most people, unless you are significantly known in your industry, you will not organically have that many people genuinely interested in your business, product or service.  We are talking quality over quantity.

Social media is not SEO. Like a press release, Google AdWords or a newsletter, it is another tool for your marketing to be used wisely and not abused. Engage. Follow people who are engaging. Post meaningful posts. Like what you truly like. Re-post if you truly find value in what you are re-posting but don’t always and only re-post. Add your viewpoint. Get involved in discussions.

Following these simple thoughts will bring naturally interested, truly organic followers and customers.

Marketing Myths You Need to Know About, Twitter Reversing Blocking Changes and Tracking Your Press Release…

Marketing and your brand

Marketing and your brand

Marketing, Public Relations and Social Media are at an all time peak as far as how quickly the industries are changing.  With new strategies and the way information changes, you need to keep on top of these changes, or be left at the back of the pack still trying to figure out how to configure your MySpace page while asking your secretary to fax your latest press release out to all the media outlets.

As a leader in the press release distribution industry, and knowing that a press release is a major part of your marketing and public relations component, we like to try to keep you updated with the latest of what is going on in the industry.  Our journalists scour the web to find the most recent information and post it to our Google+ page for you to find and sift through easily.

Join us at our Google Plus page at: http://www.google.com/+247pressreleasepr for these and many more headlines to help you out.

What other information is there?

– Instagram DIRECT MESSAGING, what is in it for brands?

– Is their another currency player in the market?

– Some excellent marketing tips from PROMPTPROOFING…

Click Here and take me to all the good stuff!