At 24-7 Press Release, we came across an informative article (hyperlink with http://www.toprankblog.com/2005/10/lowdown-on-press-release-optimization/) that made some great points about the benefits and relevance of press release optimization.
As a leading provider of online press release and news distribution, this is a subject very close to our hearts, and one that is more important than ever before when considering online PR.
Remember that press release optimization is no longer simply about linking keywords – Google can now tell the specific words within an online press release, and even within the press release title itself.
Another key element is to ensure that your press release is written for a human audience, and that the press release content is useful and engaging – for further hints and tips on this, please visit here.
Sometimes, we see press release headlines that are pure jargon and keyword mumbo-jumbo. The essential thing to remember is to write a quality press release that people gain value from – and want to share around their social and online networks to increase their usefulness to their connections.
Our top seven tips regarding press release optimization are:
1. It’s not about writing and publishing an online advertisement, then calling it a press release.
2. Writing a press release packed with information and attribution from experts within your business delivers long-term value for press release optimization.
3. Optimizing is a horrible word – why not consider it as simply writing a press release that will get attention with the media, bloggers and your targeted audience instead. Optimizing has the connotation your sole purpose is for search engine enhancement.
4. Keep the public readership and journalistic audiences updated regularly – but only if your press releases have something meaningful to say or add online.
5. Only include one or two hyperlinks in your press release, to ensure that any visits from the content are really worthwhile destinations for the reader. Do not include keyword rich links.
6. Remember that you’re writing a press release and not a blog post – both are very different ways of writing online, and should be constructed appropriately.
7. Share your online press release link throughout your social media networks – 24-7 Press Release does this throughout our social media platforms and profiles, but you should be doing it too, to increase the readership rate for your online PR.
If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.