Top Seven Tips for Effective Press Release Effectiveness

Press Release WritingAt 24-7 Press Release, we came across an informative article (hyperlink with http://www.toprankblog.com/2005/10/lowdown-on-press-release-optimization/) that made some great points about the benefits and relevance of press release optimization.

As a leading provider of online press release and news distribution, this is a subject very close to our hearts, and one that is more important than ever before when considering online PR.

Remember that press release optimization is no longer simply about linking keywords – Google can now tell the specific words within an online press release, and even within the press release title itself.

Another key element is to ensure that your press release is written for a human audience, and that the press release content is useful and engaging – for further hints and tips on this, please visit here.

Sometimes, we see press release headlines that are pure jargon and keyword mumbo-jumbo. The essential thing to remember is to write a quality press release that people gain value from – and want to share around their social and online networks to increase their usefulness to their connections.

Our top seven tips regarding press release optimization are:

1. It’s not about writing and publishing an online advertisement, then calling it a press release.

2. Writing a press release packed with information and attribution from experts within your business delivers long-term value for press release optimization.

3. Optimizing is a horrible word – why not consider it as simply writing a press release that will get attention with the media, bloggers and your targeted audience instead. Optimizing has the connotation your sole purpose is for search engine enhancement.

4. Keep the public readership and journalistic audiences updated regularly – but only if your press releases have something meaningful to say or add online.

5. Only include one or two hyperlinks in your press release, to ensure that any visits from the content are really worthwhile destinations for the reader. Do not include keyword rich links.

6. Remember that you’re writing a press release and not a blog post – both are very different ways of writing online, and should be constructed appropriately.

7. Share your online press release link throughout your social media networks – 24-7 Press Release does this throughout our social media platforms and profiles, but you should be doing it too, to increase the readership rate for your online PR.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

How to Use Social Media to Achieve Ultimate Exposure for Your Press Release

Social Media ExposureThe use of social media marketing is critical in maximizing the reach, influence and exposure of clients’ press releases.

We advise clients that when they publish their press releases, using social media to increase the exposure and resulting coverage is a vital additional marketing activity.

Here are 3 of our top tips on using social media to boost the impact of your online PR campaigns:
1. Blog Marketing
Sending your press release to relevant and prominent bloggers for their consideration and comment on their blogs is a simple but effective way to reach large numbers of new readers and potential customers – but only if the press release is timely, newsworthy and of interest to each blogger.
Email a blogger a link to the press release, rather than a ‘cut and paste’ into the message – encourage them to visit your website, blog, and previous press releases.

Research a blogger before you contact them, show an interest in and awareness of them and what they’re writing about. Any blog marketing activities should demonstrate an understanding of the target reader.

Turn all of your press releases into blog posts, so your content marketing efforts benefit from the latest product and service news in your overall blog content efforts, too.

2. Facebook Marketing
Most online-savvy businesses these days have a Facebook page (hyperlink with https://www.facebook.com/247pressrelease?fref=ts) where press releases can – and should – be uploaded for increased exposure and click-throughs back to your website.

Your Facebook page is the perfect place to update fans with news, events, product and service launches, inviting comments and shares of the above. Posts can also be sponsored and boosted, to reach a larger audience online.

Using visuals and graphics is critically important on Facebook – for example, many businesses create powerful Infographics based on survey information, which can be widely shared across Facebook and other social media sites.

3. Twitter Marketing
When a press release is published online, tweet it – this real-time social media engagement is a quick, cost-effective and powerful way to promote it.

Use pre-scheduling social media content platforms such as HootSuite and TweetDeck to plan and prepare the tweeting of your press releases.

Remember that you can also upload images and pictures onto your Twitter Feed – this is an excellent way to drive referral traffic back to your website, blog and press release archive on your main website.

Further considerations
The above are just a few channels, but many businesses are finding that engagement on newer platforms such as Instagram, Google+ and Pinterest are also driving traffic, increasing interest, and gaining more leverage for their press release marketing.

Use whichever social media channels where your target customers are hanging out – and remember to keep all PR content relevant to them.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.