How to Measure Your Online PR Success Rate in a Digital Age

Press Release Metrics and Performance tracking.

Press Release Metrics and Performance tracking.

With our focus firmly being around online PR and the press release distribution of news, at 24-7 Press Release Newswire,  we keep a close eye on ways in which our clients can increase the reach and measurement of the success of their online PR.  In this day and age, creating a successful campaign is a must because of so much competition and noise.

And with that in mind, we came across a really interesting article here, which examines different ways to measure the success of PR campaigns delivered across the internet.

The article discusses traditional methods of measuring PR, newer tools and techniques for calculating the reach of online PR, as well as highlighting how the use of Indexing is becoming more popular for digital marketers. For those in the food industry there is an excellent example of what needs to be considered for a magazine type ad.  That being said, the same considerations are applicable to almost any industry.

For us, there are three key elements to increasing online PR success:

  1. Get the message right – make sure that your PR content is strong, with useful content, and interesting information for your readership.
  2. Get the medium right – make sure that your online PR is being delivered to the right audience at the right time, in a way they want to receive it.
  3. Get the messenger right – make sure that your online PR distribution hits the largest number of relevant readers. Using a service like ours guarantees this.

The article is well worth a read, and contains some great ways to consider the effective measurement of your online press release distribution efforts.  By not having the right information and contacting the right individuals could potentially be damaging.

We found it a fascinating read – we hope you do, too!

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.