Another fantastic blog post from the fantastic folks over at http://www.brickmarketing.com. Nick Stamoulis is the President of Brick Marketing, a Boston SEO company. For more information please call 781-999-1222 or visit http://www.brickmarketing.com.
In order to compete online, businesses today need to have a content marketing strategy. Without content that is published and shared online, it is difficult for prospects to find you. Every industry is competitive online, and the businesses that come out on top are the ones that are creating quality content on a regular basis. Content improves brand visibility, builds inbound links, generates website traffic, and supports a social media strategy. The best places to share content are websites that target audience members visit on a regular basis, such as other industry blogs. Guest posting is a great online marketing strategy, but it takes work to earn a guest blogging opportunity on a quality blog. Here are some guidelines to follow to achieve guest blogging opportunities:
Keep your own blog active
The first thing a blogger will look at in order to determine whether or not to publish a guest post from you is your own blog. Is it active? Are the posts worth reading? Do you have a following? If the answer to any of these questions is, “no”, you may have a hard time convincing them to allow you to post on their blog. Your own blog should always be your top priority. A quality blog that is updated often will establish credibility in the industry and among other bloggers.
Find the right blogs to submit to
There are plenty of blogs out there that will accept guest submissions from just about anyone that cover a wide range of topics. It’s best to avoid those blogs and spend some time researching the ones that are more related to your niche and have a better chance of generating traffic to your site. It takes time to write a guest blog post, so you want it published somewhere that will matter. To find blogs, you can start by browsing blog directories or conducting a search. Also, take a look at websites owned by social media followers and the people that comment on your blogs.
Establish a relationship
Once you have a decent list of blogs that are worth submitting to, it’s time to establish a relationship with the blog owners. Follow them in social media and share and re-tweet their content and write thoughtful comments on their blog posts in order to get noticed.
Inquire about guest posting opportunities
Once you’ve communicated with a blogger and established a relationship with them, create your “pitch”. You’ll never know until you ask. You may need to sell your writing ability or provide a proposed blog post. Make sure that it’s good!
After you’ve submitted a guest blog post, you’ll need to check in to see if it’s been published. Often, guest blog posts don’t go live immediately. Find out what the timeframe is. If a significant amount of time goes by, feel free to follow up and ask what the status is. If you don’t hear back or they can’t publish the post for some reason, simply submit it somewhere else. There are plenty of opportunities for good blog posts, they won’t ever go to waste!
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