Top 6 tips on Press Release Distribution

6 Tips for press distributionWith more than a decade’s experience in press release distribution, the writers, bloggers and journalists in our network here at 24-7 Press Release Newswire bring together a vast wealth of expertise, knowledge and experience in effective news distribution.

And when it comes to getting your press release in the right places at the right time, we genuinely believe that our expertise gives our client base the edge.

A client base which includes a plethora of industry sectors, solo entrepreneurs and corporate customers alike – including a diverse mix of private businesses and public organizations, including Gatwick International Airport and NASA.

We also appreciate that each client is different, with different requirements and a different target audience for their press release distribution needs.

So, our Top 6 tips on press release distribution are:

Utilize a press distribution service with a long-standing reputation in the marketplace, and a provable history of gaining great client results. (See last weeks post here – How to Source a Press Release Service)

Establish whether, once a press release has been distributed, that a client has a unique URL for their press release which can then be shared and Liked on prominent social media platforms. This also stimulates further visitor traffic to the client’s press release on the website. We’re also working on a system at the moment whereby client press releases are shared on a client’s social media profiles for them, gaining additional leverage and saving them time.

Make sure that the press release distribution provider supports Google Authorship linking and uses it proactively, as we do here.

Follow us on Facebook and Google+ to keep up on PR, Marketing and Social Media industry updates, grab great deals, offers and coupons for exclusive press distribution deals.

We also offer discounted rates and premium customer service offers through our ‘PReferred Agency’ programme – ideal for Marketing, PR and Communications companies and Agencies that need to submit a larger volume of press releases (typically 30+) per month.

Consider additional strategies such as Newsjacking on Facebook and Twitter, whereby breaking news stories and trending topics are used to ‘piggy-back’ your company news onto, thus generating more attention and interest online. Drawing in a bigger audience via Newsjacking is a classic tactic when tied in with effective press release distribution services.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Want to find out how Journalists are sourcing stories? Stay tuned, because next week, we’ll share some of these ways.

COUPON CODE ALERT! Use the coupon code: feb10blog139 to save $30 off our $139 Integrated Media Pro press distribution package! Exp. Feb 28, 2014.

How to Source a Press Release Service

Press DistributionAs a leading provider of press release distribution and press release service with more than 10 years’ experience, here at 24-7 Press Release Newswire we understand that sourcing such a service can appear to be a time-consuming and confusing process.

With so many different news distribution providers on the market, finding the right press distribution company is a bewildering prospect for businesses looking to submit a press release effectively and affordably online.

So, here’s our Top 7 tips on how to source a press release service:

* Make sure you use a service that’s been established for some time, and has a provable record in delivering news distribution services – for example, we recently celebrated 10 years in business.

* Look for a press release distribution company with credible associations and industry benchmarking – since 2008, we’ve been a member of the Better Business Bureau, with an A+ rating (view our rating here).

* Make sure that the provider works in partnership with credible partners, to ensure the widest possible reach for your press release – we, for example, work with distribution partners including Associated Press and PR Newswire.

* Check and review the Alexa Ranking of the news distribution provider’s website, and establish who their audience is through Alexa – we’re ranked in the Top 10,000 websites in the USA, with a USA-based audience of 63% and a UK-based audience of 6%.

* How easy is it to find your stories on the Web after your press release has been distributed – for example, by typing the title of the press release into Google. An experienced press release distribution provider should boost your rankings quickly and effectively in this way.

* Ensure that you find a news distribution service that is both reasonably priced but also delivers consistent results – for example, we may not have ‘PR Web’ or ‘Market Wire’ results, but the results delivered within our pricing are superb.

If you have any queries or questions about our range of services, please feel free to get in touch here.

COUPON CODE ALERT! Use the coupon code: feb10blog139 to save $30 off our $139 Integrated Media Pro press distribution package! Exp. Feb 28, 2014.

Stay tuned for NEXT WEEKS POST, 6 Tips On Actual Press Release Distribution…