Excellent Feedback On New Changes to 24-7PressRelease.com

24-7 Press Release Logo 2So far, the feedback we have received (and yet, it is extremely early), has been phenomenal ! Thank you for all the great feedback.

Again, for those that have a press release service account with 24-7PressRelease.com, please update your account with your social media information.

More big changes coming soon! Follow us on Google+ to keep up to date on updates, coupon codes and more! https://plus.google.com/113360213930618732543/posts

With Changes in Marketing and SEO Strategies Sure to be a Discussion Point at SXSW, Where Does That Leave Online Marketing, Traditional Press Releases and SEO?

SEO and online marketing are not dead. They are evolving.

Over the past 9-12 months, there have been some big changes within some of the major search engines.  This will no doubt be a talked-about topic at SXSW amongst marketing individuals. The fact is that the changes are supposed to be positive.

“We have had a few enquiries from individuals about sending out a press release, wondering if it is still a viable method of marketing as it used to be,” said Michael Iwasaki, managing partner of 24-7PressRelease.com. “A press release is not going away and will always be a mainstay tool for many marketers. On that note, they need to be treated with respect. We have always advised that if you send out a press release, ensure it is newsworthy, something that will attract journalists, bloggers or any other individuals that may want to follow up your story. “

He has advice regarding anchor text links, also. “If you wish to include links within your press release, do not abuse this option. Adding 8-10 keyword links (all pointing back to the same location) is not advisable.  We are not experts for search engines, but advise no more than 3 links within a press release, pointing to different locations such as your home page, WikiPedia.com, or your blog.”

Remember to include varied media in a release, too, as studies have shown that improves a release’s performance. “Including media within your release is an excellent way to gain visibility.  At www.24-7PressRelease.com, an excellent example is through our Mass Media Visibility package. We have a relationship with PR Newswire for amazing traditional media exposure and distribution, and you can also add images and video with almost all of our packages,” added Iwasaki.

In this day and age, having an array of marketing tools is recommended. A decent start could include Google AdWords, social media (LinkedIn, Facebook, etc.), blogging and of course a press release with media inclusions.

About 24-7PressRelease.com
Launched in 2004, 24-7PressRelease.com is a leader in the online press release distribution industry.

Through its multichannel distribution network, 24-7PressRelease.com helps corporations and organizations disseminate their news to consumers, editors, journalists, bloggers and websites.

24-7PressRelease supports businesses in building brand awareness and increase visibility on the web through social media and bloggers.

Press Release Writing Tips To Improve SEO

We received some excellent information from Nick Stamoulis, president of Brick Marketing, an SEO Company offering content marketing services.  Please find some tips to improve SEO from http://www.brickmarketing.com

Article from Nick Stamoulis, http://www.brickmarketing.com

Press Release Writing Tips to Improve SEO

An important part of SEO is building inbound links to your website from trusted sources.  In order to achieve these links, you need to create content that other websites will want to share.  Other websites aren’t just going to link to your site for no reason.  Content that is typically shared on other sites includes guest blog posts, articles, and press releases.  Press release distribution can be a great link building tactic since the links are primarily coming in from news sources.  In addition to improving a link portfolio, a well written press release that gets picked up in news outlets can improve brand awareness and generate traffic back to your website.  To improve your press release efforts for SEO, follow these guidelines:

It must be newsworthy

The goal of a press release is to get picked up by as many news outlets as possible.  If your press release doesn’t include anything newsworthy and is just a weak attempt at getting some links, it won’t be picked up. Don’t waste your time.  If there is nothing newsworthy going on in your company, don’t write a press release.  Instead, spend your time writing a blog post or an article.

Distribute through a paid service

As they say, you get what you pay for.  If you are only submitting press releases through free services there isn’t much benefit.  A paid service will improve your exposure and allow you to do more with your press release (include links and images, choose a day and time when it will be published, etc.).  Prices vary depending on which “extras” you choose.  If the news is big, it’s worth the extra cost to get it seen by as many people as possible.

Incorporate keywords

Online press releases are indexed by the search engines and can be found in an organic search result so it’s important to incorporate keywords that searchers would use to find your products or services.  Although, you don’t want to go overboard.  Write the press release for your target audience first and then naturally incorporate a few keywords where they fit.  Keywords are especially important within the title of the release.

Add links

If you are hoping to get an SEO boost out of an online press release, it’s important to include links.  Typically the free distribution services don’t allow links which is why it’s worth spending the money on a paid service.  Include a few links throughout the release, but no more than one link per 100 words.  Use the full URL of your website and a few anchor text links.  Don’t link to the same keyword over and over.  Vary it and link to the brand name so that it appears natural.

About the Author:

Nick Stamoulis is the President of Brick Marketing, an SEO company that offers content marketing services to clients.  For more information please call 781-999-1222 or visit http://www.brickmarketing.com.