With Changes in Marketing and SEO Strategies Sure to be a Discussion Point at SXSW, Where Does That Leave Online Marketing, Traditional Press Releases and SEO?

SEO and online marketing are not dead. They are evolving.

Over the past 9-12 months, there have been some big changes within some of the major search engines.  This will no doubt be a talked-about topic at SXSW amongst marketing individuals. The fact is that the changes are supposed to be positive.

“We have had a few enquiries from individuals about sending out a press release, wondering if it is still a viable method of marketing as it used to be,” said Michael Iwasaki, managing partner of 24-7PressRelease.com. “A press release is not going away and will always be a mainstay tool for many marketers. On that note, they need to be treated with respect. We have always advised that if you send out a press release, ensure it is newsworthy, something that will attract journalists, bloggers or any other individuals that may want to follow up your story. “

He has advice regarding anchor text links, also. “If you wish to include links within your press release, do not abuse this option. Adding 8-10 keyword links (all pointing back to the same location) is not advisable.  We are not experts for search engines, but advise no more than 3 links within a press release, pointing to different locations such as your home page, WikiPedia.com, or your blog.”

Remember to include varied media in a release, too, as studies have shown that improves a release’s performance. “Including media within your release is an excellent way to gain visibility.  At www.24-7PressRelease.com, an excellent example is through our Mass Media Visibility package. We have a relationship with PR Newswire for amazing traditional media exposure and distribution, and you can also add images and video with almost all of our packages,” added Iwasaki.

In this day and age, having an array of marketing tools is recommended. A decent start could include Google AdWords, social media (LinkedIn, Facebook, etc.), blogging and of course a press release with media inclusions.

About 24-7PressRelease.com
Launched in 2004, 24-7PressRelease.com is a leader in the online press release distribution industry.

Through its multichannel distribution network, 24-7PressRelease.com helps corporations and organizations disseminate their news to consumers, editors, journalists, bloggers and websites.

24-7PressRelease supports businesses in building brand awareness and increase visibility on the web through social media and bloggers.

Thermafiber Launches New Mobile Website

WABASH, IN, May 09, 2012  — Thermafiber launched a new mobile website to make it easier for users to access product information from mobile devices. The site features product data sheets organized by market segment, LEED credit information and Thermafiber’s LEED Calculator. The Contact Us page offers direct-dial phone numbers and email addresses for questions or additional information.

“We have seen a dramatic increase in web traffic from mobile devices in the last 18 months,” says Austin Hess, Director of Business Development. “The goal of the mobile site is to provide our customers with an interface that quickly leads them to the information they need.”

Smartphone and tablet users will be automatically directed to the mobile website when they navigate to Thermafiber.com. Each page of the mobile website offers a direct link to the company’s full website for users needing additional information.

About Thermafiber
Thermafiber, Inc. is a leading manufacturer of premium mineral wool insulation products for commercial, residential, industrial and marine applications. Thermafiber commercial insulation products are specified 4-to-1 over other brands and have been installed in 6 of the 10 tallest buildings in the world. To learn more about Thermafiber, visit www.thermafiber.com.

About LEED
The Leadership in Energy and Environmental Design (LEED) green building certification program is the nationally accepted benchmark for the design, construction, and operation of green buildings. LEED is a registered trademark of the U.S. Green Building Council.

Press release courtesy of: http://www.24-7pressrelease.com

HomeSphere’s LeadPlus Technology Generates Millions in B2B Construction Leads

Industry-first digital marketing company posts record first quarter despite the still-sluggish housing market.

LAKEWOOD, CO, April 26, 2012 — Lakewood-based HomeSphere, Inc., which provides technology-driven sales and marketing solutions for the residential construction community, outpaced the industry this quarter as the company’s new B2B lead generation platform, called LeadPlus, generated millions in potential sales for its user base. Additionally, a record number of leading building product manufacturers (BPMs) joined HomeSphere’s BRI program despite current housing market conditions.

President and COO Glenn M. Renner credits two factors for the company’s growth: the launch of its customer retention and demand generation platform, LeadPlus; and a strong emphasis on digital marketing and lead generation initiatives to attract new customers.

All of HomeSphere’s building product manufacturer (BPM) customers are taking advantage of LeadPlus, the most significant feature release to its BRI 2.0 platform, launched in late 2011. LeadPlus is the only B2B lead generation platform for the residential construction industry focused on providing sales-ready leads to BPMs. The digital tool helps customers generate and track new leads through each stage of the sales cycle while also tracking conversions and revenue, ultimately improving sales force effectiveness and ROI.

In Q1 HomeSphere’s lead generation efforts created more than 200 product conversion leads for its customers’ brands, representing more than $27 million dollars in potential sales, which building product manufacturers converted to result in more than $11 million dollars in new product sales. Since launching LeadPlus, HomeSphere has generated more than 740 product conversion leads representing $125 million in potential sales for its customers.

“Just as building slowed, digital marketing and lead generation tools used in other verticals began to take hold in the residential construction industry,” said James H. Waldrop, CEO and Chairman of HomeSphere. “As housing starts begin to bounce back, smart companies are implementing digital marketing strategies combined with measurable automated lead generation tools to increase company revenues, thus ensuring they will outperform the improving market.”

Recent upgrades to BRI streamlined HomeSphere’s multiple software solutions and added new functionality designed to boost sales and lower costs for its customers — homebuilders and building product manufacturers. The unique industry-first approach to B2B customer retention and lead generation is attracting a diverse set of building product manufacturer partners. In Q1, four manufacturers signed onto the program, making eight new brands available to HomeSphere’s community of more than 1,300 mid-tier homebuilders in the United States—which in 2011 closed more than 50,000 single family homes.

New BRI partners include ClimateMaster, the world’s largest and most progressive leader in the geothermal industry; Icynene Inc., manufacturers of spray foam insulation that save energy and cut costs; Stanley Black & Decker, Inc. lockset brands including Kwikset, Baldwin, and Weiser; and Watts Water Technologies, one of the broadest lines of flow control products for homes.

“Our strong first quarter indicates that BRI 2.0 satisfies a previously unmet demand for digital marketing and lead generation tools among the residential construction industry,” said Renner. “Most importantly, we are creating value for our customer’s brands by marketing their products to our builder members which ultimately drives increases in revenue.”

About HomeSphere
Colorado-based HomeSphere connects the residential construction community to enhance the way they do business through technology-driven solutions. For more information, visit www.homesphere.com or call 1-800-274-2632.

New press release videos posted on our YouTube channel!

Hey everybody,

Sorry for the long delay in postings, it has been a whirlwind last few weeks.

I just wanted to pass on that we have some new videos posted to our Press Release Service video channel on YouTube at: http://www.youtube.com/247pressrelease

Check them out!

Michael.