At 24-7 Press Release one of the questions we get regularly asked is What’s the value of a press release?
One of the best answers we’ve seen came recently from John Mueller, Webmaster Trends Analyst at Google, who advocated the value of a press release, but stressing the importance of not using money-based keyword links, and to ensure that businesses use a press release distribution service that supports NO FOLLOW.
In our extensive experience as a leading provider of press release distribution services, we believe that the value of a press release comes from three elements:
1. Journalists can find your story and re-write it and/or re-post your story.
2. Bloggers can find your story and share it with their audiences.
3. You can share your story via high-volume social media platforms.
These three elements all create valuable exposure levels, and a press release delivers massive impact in relation to the amount of investment it requires.
You can also promote your own press release once it goes live: the day your press release is distributed, a link will be created, and this means you can promote this link within your own online marketing campaigns, too.
Remember, that a press release stays online until you decide to remove it, so the average online press release has a significant lifespan.
If, however, you want to remove a press release from the Web, you’ll need to contact each publication source individually. This will take time and effort.
We believe that bang for buck, and compared to AdWords campaigns – which have limited space and character allowance – a press release is financially more cost-effective, as long as it’s written with a ‘hook & hold’ headline in place.
Fewer businesses are now using press release marketing for ‘spam’ messages, so the existing press releases being distributed are generally more newsworthy – and gaining more attention online than ever before.
If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.