Press Release Writing Tips To Improve SEO

We received some excellent information from Nick Stamoulis, president of Brick Marketing, an SEO Company offering content marketing services.  Please find some tips to improve SEO from http://www.brickmarketing.com

Article from Nick Stamoulis, http://www.brickmarketing.com

Press Release Writing Tips to Improve SEO

An important part of SEO is building inbound links to your website from trusted sources.  In order to achieve these links, you need to create content that other websites will want to share.  Other websites aren’t just going to link to your site for no reason.  Content that is typically shared on other sites includes guest blog posts, articles, and press releases.  Press release distribution can be a great link building tactic since the links are primarily coming in from news sources.  In addition to improving a link portfolio, a well written press release that gets picked up in news outlets can improve brand awareness and generate traffic back to your website.  To improve your press release efforts for SEO, follow these guidelines:

It must be newsworthy

The goal of a press release is to get picked up by as many news outlets as possible.  If your press release doesn’t include anything newsworthy and is just a weak attempt at getting some links, it won’t be picked up. Don’t waste your time.  If there is nothing newsworthy going on in your company, don’t write a press release.  Instead, spend your time writing a blog post or an article.

Distribute through a paid service

As they say, you get what you pay for.  If you are only submitting press releases through free services there isn’t much benefit.  A paid service will improve your exposure and allow you to do more with your press release (include links and images, choose a day and time when it will be published, etc.).  Prices vary depending on which “extras” you choose.  If the news is big, it’s worth the extra cost to get it seen by as many people as possible.

Incorporate keywords

Online press releases are indexed by the search engines and can be found in an organic search result so it’s important to incorporate keywords that searchers would use to find your products or services.  Although, you don’t want to go overboard.  Write the press release for your target audience first and then naturally incorporate a few keywords where they fit.  Keywords are especially important within the title of the release.

Add links

If you are hoping to get an SEO boost out of an online press release, it’s important to include links.  Typically the free distribution services don’t allow links which is why it’s worth spending the money on a paid service.  Include a few links throughout the release, but no more than one link per 100 words.  Use the full URL of your website and a few anchor text links.  Don’t link to the same keyword over and over.  Vary it and link to the brand name so that it appears natural.

About the Author:

Nick Stamoulis is the President of Brick Marketing, an SEO company that offers content marketing services to clients.  For more information please call 781-999-1222 or visit http://www.brickmarketing.com.

Formatting a Press Release for Distribution

Formatting for distribution - 24-7PressRelease.com Press Release DistributionThere is a general format for writing all press releases. To format a release correctly and most effectively, you will need to include the following:

Date Instructions: “For Immediate Release”, “For Release Before (date)”, or “For Release After (date)”. Many online distribution services simply ask you to insert a date in the date line or select one from a calendar.

Contact information: Make it easy for the media to contact you about your story by including as much information as possible. It is important to include a phone number, fax number, email address and company address. Failing to leave this information suggests that your press release is either amateurish or illegitimate. Media contacts will ask: “Why don’t they want to be contacted? What do they have to hide?”

Headline: Your headline must ‘hook’ the reader into wanting to read your full release. You may have a fantastic press release. However, failing to write a strong headline will jeopardize your entire release. It will be overlooked and passed by in favor of a release with a more interesting or exciting or controversial headline. So make your headline an attention grabber.

Sell the benefits of your product or service within your headline:

Losing Weight Is Easy If You Follow These Simple Rules

Or ask a question:

Want to Lose Weight the Easy Way?

These headlines draw a reader into the story, simply because they want to know how to solve a particular problem or they want to know the answer to the question.

Summary: This is a sentence or short paragraph that follows your headline. Here is where you continue to draw the media into your story by summarizing the information in your press release with a strong statement or two to keep the reader interested. But don’t give them everything. You still want them to read the entire release.

Body: This is the main area of your press release. Keep it simple, to the point and brief, 175 – 300 words. Use bullets when appropriate and clear, crisp paragraphs for easy reading. Your press release is meant to entice the media to contact you for further information, so encourage the reader to contact you and visit your web site.

About Us/Boiler Plate: Not everyone uses a boiler plate. However, this is the perfect place to add some brief information about your company. (i.e., “XYZ Company is a leading distributor of widgets and has been in the business of building widgets since 1900.”)

End of Press Release: To end your press release, simply enter ### on a blank line at the end of the release. Any information after ### will not be published.